• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SkillUp

      Digital Advertising

      Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Paid media, Keyword Research, Social Media Campaigns, Marketing Analytics

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Royal Holloway, University of London

      Security Management and Governance

      Skills you'll gain: Computer Security Incident Management, Cyber Governance, Incident Management, Incident Response, Security Management, Cyber Security Strategy, Cyber Security Policies, Human Factors (Security), Security Awareness, Cybersecurity, ISO/IEC 27001, Cyber Risk, Security Strategy, Risk Management Framework, Human Factors

      4.8
      Rating, 4.8 out of 5 stars
      ·
      33 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Road to the CISO – Culminating Project Course

      Skills you'll gain: Cyber Governance, Cyber Security Policies, Contingency Planning, Risk Management, Cyber Security Strategy, Security Management, Enterprise Risk Management (ERM), Business Risk Management, IT Management, Cybersecurity, Governance, Cyber Risk, Information Technology, Staff Management, Organizational Leadership, Organizational Structure

      4.8
      Rating, 4.8 out of 5 stars
      ·
      36 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Future Studies

      Skills you'll gain: Systems Thinking, Surveys, Innovation, Simulations, Forecasting, Contingency Planning, Strategic Thinking, Process Flow Diagrams, Project Design, Systems Analysis, Corporate Strategy, Strategic Decision-Making, Business Planning, Complex Problem Solving, Business Strategy, Organizational Strategy, Analysis, Verbal Communication Skills, Business Risk Management, Consultative Approaches

      4.4
      Rating, 4.4 out of 5 stars
      ·
      8 reviews

      Intermediate · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Using Advanced SWOT Analysis to Determine Competitiveness

      Skills you'll gain: Strategic Prioritization, Competitive Analysis, Prioritization, Strategic Planning, Strategic Thinking, Business Strategy, Spreadsheet Software, Strategic Decision-Making, Market Analysis, Organizational Effectiveness, Internal Auditing, External Auditing, Entrepreneurship, Leadership and Management

      4.2
      Rating, 4.2 out of 5 stars
      ·
      10 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Planned Giving

      Skills you'll gain: Fundraising, Philanthropy, Tax Planning, Marketing Strategies, Relationship Building, Estate Planning, Benefits Administration, Administration, Business Software, Educational Materials, Professional Networking, Tax Laws

      4.6
      Rating, 4.6 out of 5 stars
      ·
      36 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create a services customer satisfaction process

      Skills you'll gain: Customer Service, Customer experience strategy (CX), Customer Analysis, Process Mapping, Customer Insights, Process Design, Customer Support, Cross-Channel Marketing, Marketing Operations, Business Process, Web Analytics, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      36 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Issues in Supply Chain Management

      Skills you'll gain: Food and Beverage, Supply Chain, Transportation, Supply Chain, and Logistics, Supply Chain Management, Supply Chain Systems, Environmental Issue, International Relations, Economics, Global Marketing, Market Dynamics, Supply And Demand, Environment and Resource Management, Technology Solutions, Regulatory Requirements, Commercial Laws

      4.8
      Rating, 4.8 out of 5 stars
      ·
      12 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Building Your Artistic Brand

      Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Social Media, Social Media Marketing, Competitive Analysis, Brand Awareness, Market Analysis, Marketing, Customer Engagement, Professional Networking, Marketing Strategies, Social Media Strategy, Performing Arts, Content Strategy, Entrepreneurship

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Generative AI for Business - A Leaders' Handbook

      Skills you'll gain: Generative AI, Business Leadership, Key Performance Indicators (KPIs), Strategic Leadership, Business Marketing, Business Transformation, Deep Learning, Business Strategy, Corporate Strategy, Data Ethics, Artificial Intelligence, Technical Consulting, Data Governance, Customer Engagement, Product Development, Ethical Standards And Conduct

      4.3
      Rating, 4.3 out of 5 stars
      ·
      28 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Communication with Stakeholders

      Skills you'll gain: Stakeholder Engagement, Conflict Management, Strategic Communication, Project Management, Business Communication, Intercultural Competence, Communication, Influencing, Negotiation, Program Management, Cultural Sensitivity, Expectation Management, Governance

      4.3
      Rating, 4.3 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      The State University of New York

      Connect with Diverse Audiences during a Public Health Crisis

      Skills you'll gain: Persuasive Communication, Cultural Responsiveness, Interviewing Skills, Cultural Sensitivity, Cultural Diversity, Media and Communications, Diversity Awareness, Public Health, Interpersonal Communications, Rapport Building

      4.1
      Rating, 4.1 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…179180181…316

    In summary, here are 10 of our most popular marketing strategy courses

    • Digital Advertising: SkillUp
    • Security Management and Governance: Royal Holloway, University of London
    • Road to the CISO – Culminating Project Course: Kennesaw State University
    • Future Studies: Fundação Instituto de Administração
    • Using Advanced SWOT Analysis to Determine Competitiveness: Coursera Project Network
    • Planned Giving: University of California, Davis
    • Create a services customer satisfaction process: Coursera Project Network
    • Issues in Supply Chain Management: University of Illinois Urbana-Champaign
    • Building Your Artistic Brand: University of Colorado Boulder
    • Generative AI for Business - A Leaders' Handbook: Fractal Analytics

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok