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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Create your e-commerce store with Ecwid

      Skills you'll gain: Customer Communications Management, Content Management Systems, Payment Processing, E-Commerce, Web Content, Product Management, Shipping and Receiving, Tax Management, System Configuration

      5
      Rating, 5 out of 5 stars
      ·
      12 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • A

      Alibaba Cloud Academy

      Big Data Analysis Deep Dive

      Skills you'll gain: Dashboard, Big Data, Data Processing, Data Visualization Software, Apache Hive, Apache Spark, Apache Hadoop, Pandas (Python Package), Data Manipulation, SQL, Extract, Transform, Load, PySpark, Business Intelligence, Data Integration, Database Management, Cloud Storage

      4.6
      Rating, 4.6 out of 5 stars
      ·
      33 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Product and Service Development: Empathy Mapping with Miro

      Skills you'll gain: Customer Analysis, New Product Development, Persona Development, Customer Insights, Product Strategy, Product Development, Design Thinking, User Research, Business Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      33 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      Universidades Anáhuac

      Introducción a la Robótica e Industria 4.0

      Skills you'll gain: Internet Of Things, Automation, Data Ethics, Robotic Process Automation, Manufacturing and Production, Artificial Intelligence, Cybersecurity, Construction, Virtual Environment, Big Data, Data Collection, Augmented and Virtual Reality (AR/VR), Prototyping

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Blockchain Para a Empresa

      Skills you'll gain: Blockchain, Digital Assets, FinTech, Business Transformation, Governance, Cryptography, Business Analysis, Organizational Structure, Digital Transformation, Emerging Technologies, Solution Design, Entrepreneurship, Financial Systems, Market Analysis, Business Management, New Business Development, Transaction Processing, Business Strategy, Competitive Analysis, Payment Systems

      4.9
      Rating, 4.9 out of 5 stars
      ·
      39 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      RH, Dados e Inteligência Artificial

      Skills you'll gain: People Analytics, HR Tech, Deep Learning, Digital Transformation, Machine Learning, Human Resources, Artificial Neural Networks, Artificial Intelligence, Data-Driven Decision-Making, Predictive Modeling

      4.9
      Rating, 4.9 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Practice Exam for Tableau Certified Data Analyst

      Skills you'll gain: Tableau Software, Data Storytelling, Data Visualization Software, Data Analysis, Dashboard, Business Intelligence, Interactive Data Visualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      19 reviews

      Advanced · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      How to use influencer marketing to grow instagram business

      Skills you'll gain: Instagram, Marketing Strategies, Content Creation, Marketing Strategy and Techniques, Brand Marketing, Business Marketing, Social Media, Drive Engagement, Social Media Campaigns, Social Media Marketing

      1.8
      Rating, 1.8 out of 5 stars
      ·
      6 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Building Resilient Streaming Analytics Systems on GCP en Español

      Skills you'll gain: Dataflow, Real Time Data, Data Pipelines, Google Cloud Platform, Big Data, Analytics, Data Processing, Serverless Computing, Query Languages, Scalability, Cloud Storage, Performance Tuning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      35 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Interviewing for DS/AI Roles

      Skills you'll gain: Goal Setting, Interviewing Skills, Professional Networking, Negotiation, Workforce Planning, Professional Development, Data Science, LinkedIn, Artificial Intelligence, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Talent Sourcing, Data Analysis, Recruitment, Data Architecture, Presentations, Technical Consulting, Big Data, Job Analysis, Analytical Skills

      4.9
      Rating, 4.9 out of 5 stars
      ·
      18 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Lead Management with HubSpot

      Skills you'll gain: HubSpot CRM, Lead Generation, Sales Management, Sales Pipelines, Sales Process, Email Marketing, Customer Relationship Management (CRM) Software, Marketing Automation, Workflow Management, Prioritization, Performance Reporting, Process Mapping, Dashboard, Service Level Agreement, Key Performance Indicators (KPIs)

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Simplilearn

      CBAP Certification Business Analysis Training

      Skills you'll gain: Requirements Management, Project Management, Risk Management, Statistical Analysis, Project Planning, Agile Project Management, Microsoft Excel, Solution Design, Cost Management, Project Management Office (PMO), Business Analysis, Excel Formulas, Requirements Elicitation, Stakeholder Management, Scope Management, Pivot Tables And Charts, Team Leadership, Dashboard, Excel Macros, Requirements Analysis

      Beginner · Specialization · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Create your e-commerce store with Ecwid: Coursera Project Network
    • Big Data Analysis Deep Dive: Alibaba Cloud Academy
    • Product and Service Development: Empathy Mapping with Miro: Coursera Project Network
    • Introducción a la Robótica e Industria 4.0: Universidades Anáhuac
    • Blockchain Para a Empresa: INSEAD
    • RH, Dados e Inteligência Artificial: Fundação Instituto de Administração
    • Practice Exam for Tableau Certified Data Analyst: SkillUp EdTech
    • How to use influencer marketing to grow instagram business: Coursera Project Network
    • Building Resilient Streaming Analytics Systems on GCP en Español: Google Cloud
    • Interviewing for DS/AI Roles: University of California, Irvine

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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