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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • C

      Coursera Project Network

      RStudio for Six Sigma - Basic Descriptive Statistics

      Skills you'll gain: Sampling (Statistics), Statistical Methods, Descriptive Statistics, Data Visualization, Data Import/Export, Pareto Chart, Histogram, Statistical Analysis, Six Sigma Methodology, Box Plots, R Programming, Probability Distribution, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      64 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Create Striking Real Estate Instagram Posts in Canva

      Skills you'll gain: Canva (Software), Animations, Instagram, Social Media Content, Content Creation, Design Elements And Principles, Design, Real Estate

      4.1
      Rating, 4.1 out of 5 stars
      ·
      32 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      P

      Packt

      Natural Language Processing with Real-World Projects

      Skills you'll gain: Matplotlib, Natural Language Processing, Data Visualization, Deep Learning, Linear Algebra, Semantic Web, Seaborn, Python Programming, Machine Learning, NumPy, Supervised Learning, Pandas (Python Package), Artificial Neural Networks, Data Processing, Text Mining, Data Science, Unstructured Data, Applied Machine Learning, Markov Model, Dimensionality Reduction

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7 reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      DataOps Methodology

      Skills you'll gain: Data Governance, Data Strategy, Data Management, Data Modeling, Data Quality, Data Literacy, Data Integration, Metadata Management, Data Transformation, Data-Driven Decision-Making, Business Priorities, Data Pipelines, Sprint Retrospectives, Continuous Improvement Process, Sprint Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Storyboard in Canva

      Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Marketing Design, Content Creation, Presentations, Marketing Materials, Dashboard, Collaborative Software, User Accounts

      4.5
      Rating, 4.5 out of 5 stars
      ·
      15 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Cluster Analysis, Association Mining, and Model Evaluation

      Skills you'll gain: Unsupervised Learning, Data Analysis, Regression Analysis, Statistical Analysis, Data Mining, Predictive Modeling, Predictive Analytics, Anomaly Detection, Statistical Modeling, Classification And Regression Tree (CART), Machine Learning, Correlation Analysis, Probability & Statistics, Scatter Plots, Market Analysis, Supervised Learning, AI Personalization, Cross Selling

      4.5
      Rating, 4.5 out of 5 stars
      ·
      44 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create social media content with Prezi

      Skills you'll gain: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Social Media Strategy, Facebook, LinkedIn, Digital Marketing

      4.2
      Rating, 4.2 out of 5 stars
      ·
      37 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Digital Mood Board with Canva

      Skills you'll gain: Canva (Software), Color Theory, Presentations, Data Sharing, Organizational Skills, Graphic and Visual Design, Design, Creative Design, Content Creation, Dashboard, User Accounts

      4.5
      Rating, 4.5 out of 5 stars
      ·
      33 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      البدء باستخدام برنامج كانفا (Canva)

      Skills you'll gain: Canva (Software), Graphic Design, Logo Design, Graphic and Visual Design Software, Design, Graphic and Visual Design, Creative Design, Multimedia

      4.2
      Rating, 4.2 out of 5 stars
      ·
      31 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Responsible AI for Developers: Fairness & Bias

      Skills you'll gain: Data Ethics, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Google Cloud Platform, Tensorflow, Machine Learning, Open Source Technology, Data Validation, Data Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      12 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Data and Electronic Health Records

      Skills you'll gain: Medical Privacy, Data Management, Data Integrity, Health Information Management, Data Quality, Health Informatics, Medical Records, Electronic Medical Record, Health Care, Patient Registration, Personally Identifiable Information, Data-Driven Decision-Making, Regulatory Compliance, Data Security, Information Privacy, Computerized Physician Order Entry, Care Coordination, Data Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      D

      Dubai College of Tourism

      Introduction to Hospitality Revenue Management

      Skills you'll gain: Revenue Management, Market Share, Hotel Operations, Market Intelligence, Competitive Analysis, Hospitality Management, Market Analysis, Key Performance Indicators (KPIs), Market Data, Benchmarking, Hospitality, Performance Analysis, Business Technologies, Data-Driven Decision-Making

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • RStudio for Six Sigma - Basic Descriptive Statistics: Coursera Project Network
    • Create Striking Real Estate Instagram Posts in Canva: Coursera Project Network
    • Natural Language Processing with Real-World Projects: Packt
    • DataOps Methodology : IBM
    • Create a Storyboard in Canva: Coursera Project Network
    • Cluster Analysis, Association Mining, and Model Evaluation: University of California, Irvine
    • Create social media content with Prezi : Coursera Project Network
    • Create a Digital Mood Board with Canva: Coursera Project Network
    • البدء باستخدام برنامج كانفا (Canva): Coursera Project Network
    • Responsible AI for Developers: Fairness & Bias: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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