Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Davis
Skills you'll gain: Dashboard, Tableau Software, Peer Review, Data Visualization, Data Storytelling, Interactive Data Visualization, Data Presentation, Data Visualization Software, Exploratory Data Analysis, Proposal Development, Data Analysis, Data Preprocessing, Data Quality, Data Import/Export
Intermediate · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Cross-Functional Team Leadership, Diversity and Inclusion, Intercultural Competence, Diversity Awareness, Workplace inclusivity, Organizational Leadership, Cultural Diversity, Business Leadership, People Development, Leadership, Leadership Development, Global Marketing, Decision Making
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media, Interpersonal Communications, Employee Engagement, Telecommuting, Public Relations, Social Media Content, Stakeholder Communications, Business Communication, Communication Strategies, Communication, Media and Communications, Marketing and Public Relations
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Service, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement, Personalized Service
Beginner · Course · 1 - 4 Weeks

Universidad Nacional Autónoma de México
Skills you'll gain: Data Warehousing, Extract, Transform, Load, Business Intelligence, Data Mining, Big Data, Predictive Analytics, Data Modeling, MySQL, Business Analytics, Apache Hadoop, Data Integration, Star Schema, Unstructured Data, Database Design, SQL, Data Transformation
Intermediate · Course · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Cold Calling, Customer Relationship Building, Needs Assessment, Sales Process, Sales Pipelines, Sales Strategy, Verbal Communication Skills, Lead Generation, Communication, Relationship Management, Customer Engagement, Value Propositions
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Predictive Modeling, Predictive Analytics, Regression Analysis, Decision Tree Learning, Supervised Learning, Data Modeling, Data Analysis, Logistic Regression, Descriptive Analytics, Forecasting, Machine Learning, Model Evaluation, Classification Algorithms, Unsupervised Learning, Statistical Analysis
Intermediate · Course · 1 - 4 Weeks

Cloudera
Skills you'll gain: SQL, Apache Hive, Big Data, MySQL, Databases, PostgreSQL, Data Manipulation, Data Analysis, Virtual Machines
Beginner · Course · 1 - 3 Months

Pontificia Universidad Católica del Perú
Skills you'll gain: Data Ethics, Consumer Behaviour, Business-To-Consumer, Data Collection, Market Opportunities, Marketing, Target Market, digital literacy, Market Share, Market Research, User Research, Customer Insights, Customer Analysis, Digital Marketing, Business Research, Business Ethics, Web Analytics, Research, Qualitative Research, Technical Communication
Beginner · Course · 1 - 4 Weeks
IE Business School
Skills you'll gain: Economic Development, International Finance, Economics, Business Economics, Market Opportunities, International Relations, Global Marketing, Demography, Business Risk Management, Analysis, Growth Strategies, Policy Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Management, Data Collection, Data Governance, Data Analysis, Information Privacy, Data Quality, Data Storage, Data Security, Data-Driven Decision-Making, Data Architecture, Data Visualization Software, Big Data, Machine Learning
Beginner · Course · 1 - 4 Weeks

Adobe
Skills you'll gain: Adobe Acrobat, Document Management, Workflow Management, Collaborative Software, Process Design, Design Reviews, File Management, Presentations, Client Services, Graphic Design, Marketing Design, Digital Design, Version Control, Branding, Constructive Feedback
Mixed · Course · 1 - 4 Weeks