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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft Business Analyst

      Skills you'll gain: Microsoft Power Platform, Excel Formulas, Process Flow Diagrams, Business Process Modeling, User Story, Business Requirements, Stakeholder Management, Data Modeling, Microsoft Excel, Microsoft Visio, Software Development Life Cycle, Requirements Analysis, Requirements Elicitation, Quality Management, Pivot Tables And Charts, Power BI, Microsoft Power Automate/Flow, Scrum (Software Development), Business Analysis, Project Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      950 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      V

      Vanderbilt University

      AI Agents and Agentic AI in Python: Powered by Generative AI

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, OpenAI, Productivity, Python Programming, Agentic systems, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Artificial Intelligence, Large Language Modeling, Creative Thinking, Ingenuity, Brainstorming, Software Development Tools, Application Development, Prototyping, Persona (User Experience), Business Logic, Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Brand Management: Strategies for a Strong Brand

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Psychology, Data-Driven Decision-Making, Thought Leadership, Storytelling, Culture, Customer Engagement, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      160 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      S

      Simplilearn

      Affiliate Marketing Course

      Skills you'll gain: Promotional Strategies, Marketing Channel, Email Marketing, Product Promotion, Content Marketing, Marketing Strategies, Social Media Marketing, Marketing, Blogs, Strategic Partnership, Trend Analysis, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Market Trend, Relationship Building

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free
      Free
      S

      S.P. Jain Institute of Management and Research

      Marketing Management

      Skills you'll gain: Product Strategy, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Communications, Marketing Planning, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Market Analysis, Supply Chain

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      Generative AI for Data Scientists

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Exploratory Data Analysis, Data Ethics, OpenAI, Feature Engineering, Predictive Modeling, Large Language Modeling, Artificial Intelligence, Data Storytelling, Program Development, Data Modeling, Data Presentation, Data Synthesis, Data Analysis, Data Cleansing, Data Visualization Software, Data Manipulation, Image Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.4K reviews

      Intermediate · Specialization · 1 - 3 Months

    • U

      University of Pennsylvania

      AI Applications in Marketing and Finance

      Skills you'll gain: AI Personalization, Big Data, Credit Risk, Risk Management, Personalized Service, Digital Transformation, Business Risk Management, Customer Insights, Machine Learning, Marketing Analytics, Data Mining, Customer Engagement, Risk Analysis, Advanced Analytics, Data-Driven Decision-Making, Anomaly Detection, MarTech, Financial Data, Consumer Behaviour, Customer experience improvement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      390 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      I

      IBM

      Generative AI for Mobile App Developers

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, AI Personalization, Large Language Modeling, Mobile Development, OpenAI, CI/CD, Software Development, Software Development Life Cycle, DevSecOps, Machine Learning Methods, Data Ethics, Artificial Intelligence, Cloud Applications, Natural Language Processing, Cloud Development, Prototyping, Software Architecture, Program Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.4K reviews

      Advanced · Specialization · 1 - 3 Months

    • U

      University of Michigan

      Applied Data Science with Python

      Skills you'll gain: Matplotlib, Network Analysis, Feature Engineering, Data Visualization Software, Interactive Data Visualization, Scientific Visualization, Pandas (Python Package), Applied Machine Learning, Supervised Learning, Text Mining, Visualization (Computer Graphics), Statistical Visualization, Scikit Learn (Machine Learning Library), Network Model, Jupyter, NumPy, Graph Theory, Data Manipulation, Natural Language Processing, Data Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      34K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Effective Marketing in the Global Marketplace

      Skills you'll gain: Target Audience, Value Propositions, Marketing, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Planning, Marketing Strategies, Branding, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      62 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      Generative AI for Business Intelligence (BI) Analysts

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Interactive Data Visualization, Business Intelligence, Data Presentation, Infographics, OpenAI, Dashboard, Data Storytelling, Large Language Modeling, Artificial Intelligence, Program Development, SQL, Data Analysis, Image Analysis, Content Creation, Business Ethics, Virtual Environment, Natural Language Processing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.3K reviews

      Intermediate · Specialization · 1 - 3 Months

    • V

      Vanderbilt University

      Prompt Engineering for Educators

      Skills you'll gain: Prompt Engineering, ChatGPT, Productivity, Creative Problem-Solving, Generative AI, AI Personalization, Data Synthesis, Image Analysis, Data Capture, Artificial Intelligence, Innovation, Brainstorming, OpenAI, Large Language Modeling, Game Design, Data Analysis, Organizational Skills, Education Software and Technology, Computer Vision, Data Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.3K reviews

      Beginner · Specialization · 1 - 3 Months

    Marketing Analytics learners also search

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    1…171819…309

    In summary, here are 10 of our most popular marketing analytics courses

    • Microsoft Business Analyst: Microsoft
    • AI Agents and Agentic AI in Python: Powered by Generative AI: Vanderbilt University
    • Brand Management: Strategies for a Strong Brand: Coursera Instructor Network
    • Affiliate Marketing Course: Simplilearn
    • Marketing Management: S.P. Jain Institute of Management and Research
    • Generative AI for Data Scientists: IBM
    • AI Applications in Marketing and Finance: University of Pennsylvania
    • Generative AI for Mobile App Developers: IBM
    • Applied Data Science with Python: University of Michigan
    • Effective Marketing in the Global Marketplace: Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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