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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      M

      Meta

      قياس حملات التسويق عبر وسائل التواصل الاجتماعي وتعزيزها

      Skills you'll gain: Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Advertising Campaigns, Social Media, Data Storytelling, Marketing Analytics, Digital Advertising, Cross-Channel Marketing, Return On Investment, Data Visualization, Presentations, Facebook, Data-Driven Decision-Making, A/B Testing, Key Performance Indicators (KPIs)

      4.9
      Rating, 4.9 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Project Management Dashboard using Bitrix24

      Skills you'll gain: Project Management Software, Dashboard, Calendar Management, Project Management, Collaborative Software, Milestones (Project Management)

      4.4
      Rating, 4.4 out of 5 stars
      ·
      34 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Analyze User Research Data with Microsoft Forms

      Skills you'll gain: User Research, User Feedback, Business Research, Data Collection, Market Research, Data Compilation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      46 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      AI Content Creation with DALL-E: Visual SEO Strategy

      Skills you'll gain: Prompt Engineering, Generative AI, Blogs, Search Engine Optimization, Content Strategy, Web Content, Content Creation, Keyword Research, ChatGPT, Web Analytics and SEO

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a value proposition canvas in Miro

      Skills you'll gain: Competitive Analysis, Customer Analysis, Customer Insights, Value Propositions, Company, Product, and Service Knowledge, Business Modeling, Presentations, Product Knowledge, Business Planning, Collaborative Software

      4.7
      Rating, 4.7 out of 5 stars
      ·
      22 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Technology & Entrepreneurship

      Skills you'll gain: Curiosity, Lean Methodologies, Design Thinking, Entrepreneurship, Commercialization, Innovation, Persona Development, Customer Analysis, Presentations, Target Audience, Customer Insights, Product Improvement, Market Opportunities, Technology Solutions, Team Oriented, Market Research, Ideation, Solution Design, Business Research, Brainstorming

      4.8
      Rating, 4.8 out of 5 stars
      ·
      69 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Data Modeling and Architecture

      Skills you'll gain: Data Analysis Expressions (DAX), Data Ethics, Data Modeling, Data Governance, Data Architecture, Database Design, Power BI, Star Schema, Information Privacy, Data Security, Data Integrity, Snowflake Schema, Relational Databases, Data Quality, Extract, Transform, Load, Data Cleansing

      5
      Rating, 5 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Inglés Empresarial: Proyecto Final

      Skills you'll gain: English Language, Product Planning, Business Planning, Financial Analysis, New Product Development, Budgeting, Marketing Planning, Management Reporting, Business Communication, Business Writing, Presentations, Project Documentation, Business Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      33 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fred Hutchinson Cancer Center

      Researcher's guide to RNA sequencing data

      Skills you'll gain: Research Design, Molecular Biology, Bioinformatics, Experimentation, Science and Research, Data Analysis, Spatial Analysis, Data Processing, Quantitative Research, Biology, Qualitative Research, Data Collection

      3.8
      Rating, 3.8 out of 5 stars
      ·
      12 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Data Engineer, Big Data and ML on Google Cloud en Français

      Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Looker (Software), Data Lakes, Real Time Data, Data Warehousing, Big Data, Cloud Infrastructure, Data Infrastructure, Artificial Intelligence and Machine Learning (AI/ML), Unstructured Data, Data Storage, Dashboard, Data Architecture, MLOps (Machine Learning Operations), Data Processing, Cloud Storage, Applied Machine Learning, Extract, Transform, Load

      4.4
      Rating, 4.4 out of 5 stars
      ·
      58 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Marketing Strategy for Engineers and Technologists

      Skills you'll gain: Value Propositions, Consumer Behaviour, Social Media Marketing, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Market Research, Digital Media Strategy, Marketing Analytics, Web Analytics and SEO, Business Modeling, Marketing Psychology, Strategic Marketing, Customer experience strategy (CX), Technical Management, Marketing, Media Planning, Marketing Strategy and Techniques, Campaign Management, Customer Relationship Management

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      14 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Copilot for Beginners: Create a Sales Pitch Presentation

      Skills you'll gain: Sales Presentations, Microsoft Copilot, Microsoft PowerPoint, Presentations, Sales Process, Selling Techniques, Solution Selling, Value Propositions, Product Knowledge, Storytelling, Data Import/Export, Business Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Marketing Analytics learners also search

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    1…163164165…321

    In summary, here are 10 of our most popular marketing analytics courses

    • قياس حملات التسويق عبر وسائل التواصل الاجتماعي وتعزيزها: Meta
    • Create a Project Management Dashboard using Bitrix24: Coursera Project Network
    • Analyze User Research Data with Microsoft Forms: Coursera Project Network
    • AI Content Creation with DALL-E: Visual SEO Strategy: Coursera Project Network
    • Create a value proposition canvas in Miro: Coursera Project Network
    • Technology & Entrepreneurship: Arizona State University
    • Data Modeling and Architecture: Microsoft
    • Inglés Empresarial: Proyecto Final: Arizona State University
    • Researcher's guide to RNA sequencing data: Fred Hutchinson Cancer Center
    • Data Engineer, Big Data and ML on Google Cloud en Français: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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