• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Marketing: Customer Needs and Wants

    Skills you'll gain: Value Propositions, Marketing, Branding, Marketing Strategies, Strategic Marketing, Product Strategy, Digital Marketing, Brand Strategy, Target Audience, Marketing Communications, Marketing Analytics, Customer Insights, Marketing Channel, Market Analysis, Consumer Behaviour, Demand Planning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    489 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Manchester

    Managing Responsibly: Practicing Sustainability, Responsibility and Ethics

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Business Ethics, Environmental Social And Corporate Governance (ESG), Sustainable Development, Intercultural Competence, Ethical Standards And Conduct, Team Oriented, Decision Making, Cultural Diversity, Systems Thinking, Stakeholder Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    678 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de Chile

    Cuidados y procedimientos generales en la atención del recién nacido

    Skills you'll gain: Neonatal Intensive Care Unit, Child Health, Infant Care, Nursing and Patient Care, Respiratory Care, Patient Safety, Medical Equipment, Health Assessment, Nutrition and Diet, Epidemiology, Airway Management, Clinical Monitoring, Clinical Nutrition

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Business Analysis Fundamentals

    Skills you'll gain: Stakeholder Management, Business Analysis, Project Management, Stakeholder Analysis, Analysis, Requirements Elicitation, Risk Management, Microsoft Power Platform, Business Process Improvement, Problem Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Mastering Software Development in R

    Skills you'll gain: Ggplot2, Software Documentation, Open Source Technology, Tidyverse (R Package), Package and Software Management, Web Scraping, Data Manipulation, Data Visualization Software, Leaflet (Software), R Programming, Data Visualization, Data Preprocessing, Technical Documentation, Datamaps, Visualization (Computer Graphics), Unit Testing, Data Cleansing, Interactive Data Visualization, Object Oriented Programming (OOP), Debugging

    4.2
    Rating, 4.2 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Teach English Now! Technology Enriched Teaching

    Skills you'll gain: Learning Management Systems, Education Software and Technology, Digital pedagogy, Teaching, Technology Strategies, digital literacy, English Language, Innovation, Language Learning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    D

    Duke University

    Impact Measurement & Management for the SDGs

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Standards, Sustainable Development, Sustainable Business, Sustainability Reporting, Performance Measurement, Social Impact, Stakeholder Engagement, Investment Management, Governance, Key Performance Indicators (KPIs), Asset Management, Data-Driven Decision-Making, Verification And Validation, Accountability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    645 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Building and Sustaining Innovative Organizations

    Skills you'll gain: Strategic Decision-Making, Team Management, Technology Strategies, Strategic Thinking, Business Modeling, Innovation, Product Lifecycle Management, Business Strategy, New Product Development, Intellectual Property, Value Propositions, Competitive Analysis, Market Dynamics, Case Studies, Creativity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    The Unix Workbench

    Skills you'll gain: GitHub, Unix, Git (Version Control System), Unix Commands, Version Control, Bash (Scripting Language), Ubuntu, Command-Line Interface, Cloud Computing, Shell Script, Linux, Mac OS, Scripting, Scripting Languages, Programming Principles, File Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Applied Cryptography

    Skills you'll gain: Data Encryption Standard, Public Key Infrastructure, Cryptography, Public Key Cryptography Standards (PKCS), Brute-force attacks, Key Management, Advanced Encryption Standard (AES), Encryption, Data Integrity, Information Systems Security, Cybersecurity, Authentications, Information Assurance, Data Security, Theoretical Computer Science, Computational Logic, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    908 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Entrepreneurship I: Laying the Foundation

    Skills you'll gain: Entrepreneurship, Value Propositions, Fundraising and Crowdsourcing, Business Development, Business Modeling, Market Opportunities, Team Building, Market Analysis, Strategic Planning, Resource Management, Customer Analysis, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Actualización en el manejo del paciente con diabetes mellitus tipo 2

    Skills you'll gain: Chronic Diseases, Pharmacotherapy, Pharmacology, Nephrology, Treatment Planning, Medical Management, Internal Medicine, Care Management, Endocrinology, Clinical Nutrition, Nutrition and Diet, Medication Administration, Preventative Care, Neurology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 4 Weeks

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
luxury brand management
strategic brand management
hospitality luxury brand management
next-gen brand management
brand and product management
introduction to strategic brand management
1…161162163…834

In summary, here are 10 of our most popular brand management courses

  • Marketing: Customer Needs and Wants: IESE Business School
  • Managing Responsibly: Practicing Sustainability, Responsibility and Ethics: University of Manchester
  • Cuidados y procedimientos generales en la atención del recién nacido: Universidad de Chile
  • Business Analysis Fundamentals: Microsoft
  • Mastering Software Development in R: Johns Hopkins University
  • Teach English Now! Technology Enriched Teaching: Arizona State University
  • Impact Measurement & Management for the SDGs: Duke University
  • Strategic Innovation: Building and Sustaining Innovative Organizations: University of Illinois Urbana-Champaign
  • The Unix Workbench: Johns Hopkins University
  • Applied Cryptography: University of Colorado System

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok