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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Create social media content with Prezi

      Skills you'll gain: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Social Media Strategy, Facebook, LinkedIn, Digital Marketing

      4.2
      Rating, 4.2 out of 5 stars
      ·
      37 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      P

      Packt

      Natural Language Processing with Real-World Projects

      Skills you'll gain: Matplotlib, Natural Language Processing, Data Visualization, Deep Learning, Linear Algebra, Semantic Web, Seaborn, Python Programming, Machine Learning, NumPy, Supervised Learning, Pandas (Python Package), Artificial Neural Networks, Data Processing, Text Mining, Data Science, Unstructured Data, Applied Machine Learning, Markov Model, Dimensionality Reduction

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Digital Marketing

      Skills you'll gain: Digital Marketing, Target Audience, Digital Media Strategy, Digital Advertising, Online Advertising, Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Social Media Marketing, Customer Analysis, Web Analytics, Business Metrics, Data-Driven Decision-Making, Google Analytics, Marketing Channel, Email Marketing, Key Performance Indicators (KPIs), Content Marketing, Persona Development

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Geneva

      Global Statistics - Composite Indices for International Comparisons

      Skills you'll gain: Data Synthesis, Analytical Skills, International Relations, Economic Development, Statistics, Economics, Market Opportunities, Data Analysis, Labor Compliance, Social Studies, Data Quality, Transportation Operations

      4.6
      Rating, 4.6 out of 5 stars
      ·
      49 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Storyboard in Canva

      Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Marketing Design, Content Creation, Presentations, Marketing Materials, Dashboard, Collaborative Software, User Accounts

      4.5
      Rating, 4.5 out of 5 stars
      ·
      15 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Data Science as a Field

      Skills you'll gain: Data Presentation, Technical Communication, Statistical Reporting, Data Storytelling, Data Science, Data Analysis, Data Visualization, Data Ethics, Data-Driven Decision-Making, Exploratory Data Analysis

      Build toward a degree

      4.3
      Rating, 4.3 out of 5 stars
      ·
      37 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Data and Electronic Health Records

      Skills you'll gain: Medical Privacy, Data Management, Data Integrity, Health Information Management, Data Quality, Health Informatics, Medical Records, Electronic Medical Record, Health Care, Patient Registration, Personally Identifiable Information, Data-Driven Decision-Making, Regulatory Compliance, Data Security, Information Privacy, Computerized Physician Order Entry, Care Coordination, Data Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      Digital Marketing Landscape

      Skills you'll gain: Marketing, Digital Marketing, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, E-Commerce, Digital Media Strategy, Social Media Marketing, Content Marketing, Search Engine Optimization, Business Strategy, Brand Awareness, Web Analytics and SEO, Consumer Behaviour

      Beginner · Course · 1 - 4 Weeks

    • U

      Universiteit Leiden

      Population Health: Predictive Analytics

      Skills you'll gain: Predictive Analytics, Predictive Modeling, Risk Modeling, R Programming, Statistical Modeling, Sample Size Determination, Statistical Inference, Regression Analysis, Statistical Machine Learning, Feature Engineering, Sampling (Statistics), Data Manipulation, Data Validation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      24 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Vector Search with NoSQL Databases using MongoDB & Cassandra

      Skills you'll gain: MongoDB, NoSQL, Applied Machine Learning, Databases, Apache Cassandra, Text Mining, Image Analysis, Generative AI, AI Personalization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29 reviews

      Intermediate · Course · 1 - 4 Weeks

    • P

      Pontificia Universidad Católica del Perú

      Gestión de Emprendimientos Gastronómicos

      Skills you'll gain: Hospitality and Food Services, Food Services, Restaurant Management, Resource Management, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Market Research, Innovation, Cost Management, Logistics Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      EDUCBA

      Splunk Query Language and Data Analysis

      Skills you'll gain: Splunk, Dashboard, Data Transformation, Data Manipulation, Data Analysis, Statistical Analysis, Query Languages, Data Visualization Software, Ad Hoc Reporting, Real Time Data, Data Modeling, Continuous Monitoring, Taxonomy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      122 reviews

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Create social media content with Prezi : Coursera Project Network
    • Natural Language Processing with Real-World Projects: Packt
    • Introduction to Digital Marketing: IBM
    • Global Statistics - Composite Indices for International Comparisons: University of Geneva
    • Create a Storyboard in Canva: Coursera Project Network
    • Data Science as a Field: University of Colorado Boulder
    • Data and Electronic Health Records: Johns Hopkins University
    • Digital Marketing Landscape: Simplilearn
    • Population Health: Predictive Analytics: Universiteit Leiden
    • Vector Search with NoSQL Databases using MongoDB & Cassandra: SkillUp EdTech

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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