Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Smart Goals, Social Media Strategy, Marketing, Key Performance Indicators (KPIs), Facebook, Customer Analysis, Marketing Strategies, Marketing Channel, Digital Media Strategy, Instagram, Digital Marketing
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Data Governance, Data Quality, Data Integration, Data Dictionary, Data Validation, Health Informatics, Data Cleansing, Data Modeling, Extract, Transform, Load, Data Synthesis, Health Systems, Fraud detection, Data Management, Metadata Management, Health Care, Analytics, Clinical Data Management, Data Mapping, Healthcare Industry Knowledge, Value-Based Care
Intermediate · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Digital Media Strategy, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Paid media, Network Model, Business-To-Consumer, Marketing Analytics, Business Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Campaigns, Social Media Marketing, Paid media, Digital Media Strategy, Online Advertising, Campaign Management, Search Engine Marketing, Digital Marketing, Pay Per Click Advertising, Marketing Strategy and Techniques, Owned Media, Marketing Planning, Earned Media, Content Marketing, Marketing Design, Analytics
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Marketing Analytics, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Social Media, Content Marketing, Scheduling, Target Audience, Social Media Management, Customer Engagement
Mixed · Guided Project · Less Than 2 Hours

Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Loyalty Programs, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Customer Retention, Google Ads, Social Media Management, E-Commerce, Performance marketing, Marketing, Campaign Management
Beginner · Professional Certificate · 3 - 6 Months

Amazon Web Services
Skills you'll gain: Descriptive Analytics, AWS Identity and Access Management (IAM), Analytics, Dashboard, Data Analysis, Exploratory Data Analysis, Amazon Web Services, Data-Driven Decision-Making, Data Visualization, Big Data, Cloud Security, Amazon S3, Cloud Computing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Adobe Express, Social Media Content, Responsible AI, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Data Ethics, Marketing Effectiveness, Data-Driven Decision-Making, Content Creation, Marketing Automation, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Facebook, Drive Engagement, Online Advertising, Advertising, Social Media Marketing, Social Media, Marketing, Customer Engagement, Social Media Management, Business Marketing, Target Audience
Beginner · Guided Project · Less Than 2 Hours

University of Pennsylvania
Skills you'll gain: Social Network Analysis, Social Media Marketing, Social Media, Consumer Behaviour, Content Creation, Influencing, Advertising, Marketing, Marketing Psychology, Brand Strategy, Storytelling, Communication
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Social Media Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement
Beginner · Course · 1 - 4 Weeks