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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • B

      Banco Interamericano de Desarrollo

      Perspectivas en Transformación Digital: Agronegocios

      Skills you'll gain: Digital Transformation, Business Transformation, Business Technologies, Technology Strategies, Corporate Sustainability, Sustainability Reporting, Environmental Social And Corporate Governance (ESG), Internet Of Things, Automation, Supply Chain Systems, Emerging Technologies, Transportation, Supply Chain, and Logistics, Innovation, Data-Driven Decision-Making, Business Strategy, Operational Efficiency

      4.7
      Rating, 4.7 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      قياس حملات التسويق عبر وسائل التواصل الاجتماعي وتعزيزها

      Skills you'll gain: Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Advertising Campaigns, Social Media, Data Storytelling, Marketing Analytics, Digital Advertising, Cross-Channel Marketing, Return On Investment, Data Visualization, Presentations, Facebook, Data-Driven Decision-Making, A/B Testing, Key Performance Indicators (KPIs)

      4.9
      Rating, 4.9 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Implementación del Marketing Mix Proyecto Capstone

      Skills you'll gain: Integrated Marketing Communications, Peer Review, Marketing Communications, Marketing, Strategic Decision-Making, Marketing Planning, Brand Management, Marketing Strategies, Product Management, Consumer Behaviour, Product Marketing, Go To Market Strategy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      26 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      GenAI for Sales Teams

      Skills you'll gain: AI Personalization, Sales Enablement, Sales Strategy, Sales Process, Sales Management, Sales Development, Customer experience improvement, Sales Operations, Generative AI Agents, Customer Engagement, Sales, Data-Driven Decision-Making, Automation, Business Ethics

      4
      Rating, 4 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Technology & Entrepreneurship

      Skills you'll gain: Curiosity, Lean Methodologies, Design Thinking, Entrepreneurship, Commercialization, Innovation, Persona Development, Customer Analysis, Presentations, Target Audience, Customer Insights, Product Improvement, Market Opportunities, Technology Solutions, Team Oriented, Market Research, Ideation, Solution Design, Brainstorming, Business Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      69 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentos de la Negociación con Goldman Sachs 10,000 Women

      Skills you'll gain: Negotiation, Rapport Building, Active Listening, Influencing, Relationship Building, Business Communication, Conflict Management, Goal Setting, Communication, Expectation Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      88 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Y

      Yunus Social Business Fund Bengaluru

      Strategy and Finance for the lifecycle of a Social Business

      Skills you'll gain: Cash Flows, Financial Market, Financial Analysis, Decision Making, Stakeholder Management, Business Valuation, Risk Analysis, Return On Investment, Finance, Strategic Decision-Making, Financial Modeling, Capital Markets, Business Risk Management, Peer Review, Corporate Finance, Capital Budgeting, Social Sciences, Equities, Risk Management, Corporate Sustainability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      31 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Project Management Dashboard using Bitrix24

      Skills you'll gain: Project Management Software, Dashboard, Calendar Management, Project Management, Collaborative Software, Milestones (Project Management)

      4.4
      Rating, 4.4 out of 5 stars
      ·
      34 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Agile Team Leadership

      Skills you'll gain: Team Building, Team Leadership, Team Management, Team Motivation, Organizational Leadership, Cross-Functional Team Leadership, Agile Methodology, Innovation, Organizational Strategy, Empowerment, Organizational Change

      4.7
      Rating, 4.7 out of 5 stars
      ·
      18 reviews

      Intermediate · Course · 1 - 4 Weeks

    • E

      Edureka

      Cloud Security on AWS

      Skills you'll gain: AWS Identity and Access Management (IAM), Cloud Security, Threat Detection, Network Security, Incident Response, Identity and Access Management, Computer Security Incident Management, Amazon Web Services, Threat Management, IT Security Architecture, Data Security, Security Strategy, Data Loss Prevention, Cloud Standards, Security Controls, Cloud Computing, Security Management, Network Administration, Network Planning And Design, Encryption

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Inglés Empresarial: Proyecto Final

      Skills you'll gain: English Language, Product Planning, Business Planning, Financial Analysis, New Product Development, Budgeting, Marketing Planning, Management Reporting, Business Communication, Business Writing, Presentations, Project Documentation, Business Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      33 reviews

      Mixed · Course · 1 - 3 Months

    • R

      Rutgers the State University of New Jersey

      AI Ethics in Business

      Skills you'll gain: Business Ethics, Data Ethics, Regulatory Compliance, Governance, Compliance Management, Artificial Intelligence, Data Governance, Regulatory Affairs, Accountability, Information Privacy, Personally Identifiable Information, Decision Making, Generative AI

      3.8
      Rating, 3.8 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 3 Months

    Marketing Strategy learners also search

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    1…158159160…295

    In summary, here are 10 of our most popular marketing strategy courses

    • Perspectivas en Transformación Digital: Agronegocios: Banco Interamericano de Desarrollo
    • قياس حملات التسويق عبر وسائل التواصل الاجتماعي وتعزيزها: Meta
    • Implementación del Marketing Mix Proyecto Capstone: IE Business School
    • GenAI for Sales Teams: Coursera Instructor Network
    • Technology & Entrepreneurship: Arizona State University
    • Fundamentos de la Negociación con Goldman Sachs 10,000 Women: Goldman Sachs
    • Strategy and Finance for the lifecycle of a Social Business: Yunus Social Business Fund Bengaluru
    • Create a Project Management Dashboard using Bitrix24: Coursera Project Network
    • Agile Team Leadership: Duke University
    • Cloud Security on AWS: Edureka

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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