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    • Content Marketing

    Content Marketing Courses Online

    Explore content marketing strategies for attracting and engaging audiences. Learn to create, distribute, and measure effective content.

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    Explore the Content Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Issues in Supply Chain Management

      Skills you'll gain: Food and Beverage, Transportation, Supply Chain, and Logistics, Supply Chain Management, Environmental Issue, International Relations, Economics, Global Marketing, Market Dynamics, Supply And Demand, Environment and Resource Management, Technology Solutions, Regulatory Requirements, Commercial Laws

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      D

      Dubai College of Tourism

      Menu Design for Dubai Hospitality

      Skills you'll gain: Price Negotiation, Merchandising, Revenue Management, Restaurant Management, Hospitality, Food and Beverage, Cost Accounting, Customer experience improvement, Marketing Materials, Design, Performance Analysis, Copywriting

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Tópicos em Gestão Intercultural

      Skills you'll gain: Virtual Teams, Negotiation, Global Marketing, Intercultural Competence, International Relations, Cultural Diversity, Conflict Management, Culture, Consumer Behaviour, Marketing Management, Relationship Building, Team Management, Decision Making, Marketing, Business Ethics, Interpersonal Communications, Target Market, Diplomacy, World History, Cultural Sensitivity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      19 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      مبادئ الإعلام والتسويق الرقمي

      Skills you'll gain: Digital Media Strategy, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Marketing Channel, Electronic Media, Customer Engagement, Advertising, User Feedback, Marketing Strategies, Target Audience, Consumer Behaviour, Search Engine Marketing, Mobile Banking, Multimedia

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Crea Anuncios para las Redes Sociales con Canva

      Skills you'll gain: Canva (Software), Video Editing, Social Media Content, Social Media, Instagram, Social Media Marketing, Facebook, Content Creation, Advertising, Animations, Graphic and Visual Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      Salesforce Fundamentals and Setup

      Skills you'll gain: Salesforce, Business Reporting, Customer Relationship Management, User Accounts, Data Management, Data Import/Export, System Configuration, Sales, Administration, Data Modeling, Business Process Automation, Data Validation

      Beginner · Course · 1 - 4 Weeks

    • E

      Erasmus University Rotterdam

      Reputation Crisis? Facebook meets Cambridge Analytica

      Skills you'll gain: Corporate Communications, Crisis Management, Business Ethics, Public Relations, Social Media Management, Facebook, Stakeholder Management, Governance, Policy Analysis, Data Ethics, Leadership, Information Privacy, Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      13 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Princípios básicos da publicidade em mídias sociais

      Skills you'll gain: Paid media, Instagram, Regulation and Legal Compliance, General Data Protection Regulation (GDPR), Personally Identifiable Information, Social Media, Online Advertising, Advertising, Social Media Marketing, Advertising Campaigns, Social Media Content, Social Media Campaigns, Facebook, Digital Advertising, Information Privacy, Content Creation, Marketing, Copywriting, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Rapid Prototyping Materials and Tooling

      Skills you'll gain: Prototyping, Manufacturing Processes, Manufacturing and Production, Mechanical Engineering, 3D Modeling, Computer-Aided Design, Engineering Design Process, Safety Training

      5
      Rating, 5 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Construye una campaña de e-mail marketing con Mailchimp

      Skills you'll gain: Email Marketing, Campaign Management, Newsletters, Target Audience, Content Marketing, Customer Engagement, Marketing Materials, Drive Engagement, Marketing Communications, Personalized Service

      4.9
      Rating, 4.9 out of 5 stars
      ·
      10 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Scaling Product and Processes

      Skills you'll gain: Growth Strategies, Entrepreneurship, Performance Measurement, Key Performance Indicators (KPIs), Go To Market Strategy, Sales Management, Product Management, Sales Strategy, Product Development, Operational Efficiency, Business Strategies, Price Negotiation, Customer Acquisition Management, Customer Insights, Fundraising

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Cómo hacer invitaciones en Canva

      Skills you'll gain: Canva (Software), Graphical Tools, Design, Creative Design, Design Software, Graphic Design

      4.9
      Rating, 4.9 out of 5 stars
      ·
      16 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Content Marketing learners also search

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    1…158159160…255

    In summary, here are 10 of our most popular content marketing courses

    • Issues in Supply Chain Management: University of Illinois Urbana-Champaign
    • Menu Design for Dubai Hospitality: Dubai College of Tourism
    • Tópicos em Gestão Intercultural: Fundação Instituto de Administração
    • مبادئ الإعلام والتسويق الرقمي : University of Illinois Urbana-Champaign
    • Crea Anuncios para las Redes Sociales con Canva: Coursera Project Network
    • Salesforce Fundamentals and Setup: LearnKartS
    • Reputation Crisis? Facebook meets Cambridge Analytica: Erasmus University Rotterdam
    • Princípios básicos da publicidade em mídias sociais: Meta
    • Rapid Prototyping Materials and Tooling: Arizona State University
    • Construye una campaña de e-mail marketing con Mailchimp: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Content Marketing

    Content marketing is a marketing strategy that involves creating media that is compelling to a particular group with the aim of attracting new - and engaging current - customers. Well-placed content addressing the specific needs of your target audience can establish an awareness and authority of your brand while providing them with the information, products, or services they are looking for.

    Content marketing is important to learn about because it can be more effective and less expensive than traditional marketing approaches. Instead of searching for your customers with the paid advertising associated with outbound marketing, this approach uses compelling content, SEO optimized copywriting, and eye-catching multimedia on websites, blogs, and social media platforms as part of an inbound marketing strategy. And, with new channels such as podcasting and influencer marketing, content marketers have the ability to engage customers in more ways than ever.‎

    A background in content marketing can inform many different career paths. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. Social media specialists as well as SEO specialists are also crucial to content marketing campaigns.

    Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. They are responsible for managing the research, creation, and presentation teams that execute marketing campaigns as well as working with sales, public relations, and product development departments. According to the Bureau of Labor Statistics, they make a median salary of $135,900 per year, and their job growth is expected to be faster than the average for all occupations due to the ever-increasing growth of Internet-based marketing.‎

    Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

    You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎

    Anyone who wants to learn content marketing should have a basic understanding of the goals of marketing and why it's such an important part of a business plan. Any skills or experience in digital marketing will help you even more. Familiarity with Google Analytics is also a plus, as is any experience you have analyzing data or working with keywords. A background in SEO may be helpful too. You'll need good computer skills, as well as writing and editing skills. You'll also need to be familiar with the internet. While it's not necessary, understanding web design and ecommerce may also be beneficial.‎

    People who are best suited for roles in content marketing are those who like to research and analyze. As with any type of marketing, it takes a little detective work to determine who your target audience is. You must be business-minded—after all, the goal of content marketing is to sell more products or services—but also creative, so your marketing plan doesn't just come across as a boring sales pitch. You'll also need to be good with a computer and understand how people use internet tools like search engines, email, blogs, messages boards, and social media. If you're a quick learner, you may be suited for a role in content marketing.‎

    Learning content marketing can be beneficial for anyone who is looking to find an audience online, whether you want to drive people to your personal website, your ecommerce site, or the website for the company where you work. You must enjoy spending time online and coming up with creative and attractive ways to reach that audience. You must also enjoy writing or creating graphics and videos. Those who work in content marketing spend much of their day at their computer and may even work remotely from their homes. As more and more companies take their business online and use content marketing to promote them, learning this valuable skill can set you up for a career in a competitive field for many years to come.‎

    Online Content Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Content Marketing skills. Choose from a wide range of Content Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Content Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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