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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: New
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    S

    SkillsBooster Academy

    Perplexity AI: A Comprehensive Guide to Generative AI

    Skills you'll gain: Prompt Engineering, AI Personalization, Content Creation, Campaign Management, Keyword Research, Marketing, Generative AI Agents, Email Marketing, Digital Marketing, Search Engine Optimization, Artificial Intelligence and Machine Learning (AI/ML), Business Marketing, Content Marketing, ChatGPT, Social Media Marketing, Business Process Automation, Automation, Market Trend, Business, Business Management

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Chicago

    Critical Issues in Urban Education

    Skills you'll gain: Education and Training, Teaching, Public History, Higher Education, Social Studies, Common Core Standards, Economics, Policy, and Social Studies, Public Policies, Policy Analysis, Program Evaluation, Political Sciences, Research, Governance, Socioeconomics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    75 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Technology Entrepreneurship

    Skills you'll gain: Entrepreneurial Finance, Business Planning, Design Thinking, Business Modeling, Entrepreneurship, Target Market, Persona Development, Systems Thinking, Value Propositions, New Product Development, Technical Management, Financial Statements, Growth Strategies, Business Ethics, Market Opportunities, Intellectual Property, Gap Analysis, Financial Modeling, Engineering Management, Engineering

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
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    33 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Gestión del canal de distribución y retailing

    Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Supply Chain Planning, Retail Sales, Supply Chain, Product Assortment, Logistics Management, Business Strategy, Business Technologies, Market Opportunities, Competitive Analysis, Technology Strategies, Promotional Strategies, E-Commerce, Conflict Management, Cross-Channel Marketing, Growth Strategies, Consumer Behaviour, Digital Transformation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    444 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Small Business Marketing Using Facebook

    Skills you'll gain: Facebook, Marketing Analytics, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Social Media, Content Marketing, Scheduling, Target Audience, Social Media Management, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    266 reviews

    Mixed · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Evaluación del y para el aprendizaje: enfoque cuantitativo

    Skills you'll gain: Program Evaluation, Education and Training, Teaching, Instructional and Curriculum Design, Survey Creation, Data Analysis Software, Education Software and Technology, Qualitative Research, Statistical Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    142 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Coursera

    How to Identify Your Target Audience

    Skills you'll gain: Target Audience, Customer Analysis, Customer Engagement, Customer experience improvement, Persona Development, Customer Insights, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Data Analysis, Business Development, Data Ethics, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
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    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Explainable AI (XAI)

    Skills you'll gain: Responsible AI, Large Language Modeling, Data Ethics, Decision Tree Learning, AI Security, Regression Analysis, Generative AI, Artificial Intelligence, Predictive Modeling, AI Product Strategy, Statistical Modeling, Python Programming, Machine Learning, Model Evaluation, Applied Machine Learning, Logistic Regression, Deep Learning, Visualization (Computer Graphics), Plot (Graphics), Artificial Neural Networks

    4.6
    Rating, 4.6 out of 5 stars
    ·
    68 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Fundamentals of Data Visualization

    Skills you'll gain: Data Visualization Software, Interactive Data Visualization, Visualization (Computer Graphics), User Centered Design, User Experience Design, Data Presentation, Usability, Human Centered Design, User Research, Usability Testing, Quantitative Research, Design Elements And Principles

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Speaking and Presenting: Pitches and Persuasion

    Skills you'll gain: Storytelling, Persuasive Communication, Public Speaking, Non-Verbal Communication, Verbal Communication Skills, Cognitive flexibility, Ingenuity, Communication, Creativity, Optimism, Problem Solving, Resilience, Research, Self-Awareness

    4.6
    Rating, 4.6 out of 5 stars
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    94 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Curiosity: A Necessary Ingredient for Successful Innovation

    Skills you'll gain: Curiosity, Design Thinking, Innovation, Customer Analysis, Creative Thinking, Target Audience, Customer Insights, Market Research, Entrepreneurship, Problem Solving, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    U

    Utrecht University

    Understanding child development: from synapse to society

    Skills you'll gain: Child Development, Human Development, Speech Language Pathology, Developmental Disabilities, Systems Thinking, Pediatrics, Research, Neurology, Cultural Diversity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    467 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Perplexity AI: A Comprehensive Guide to Generative AI: SkillsBooster Academy
  • Critical Issues in Urban Education: The University of Chicago
  • Technology Entrepreneurship: University of Colorado Boulder
  • Gestión del canal de distribución y retailing : IE Business School
  • Small Business Marketing Using Facebook: Coursera
  • Evaluación del y para el aprendizaje: enfoque cuantitativo: Universidad Nacional Autónoma de México
  • How to Identify Your Target Audience: Coursera
  • Explainable AI (XAI): Duke University
  • Fundamentals of Data Visualization: University of Colorado Boulder
  • Speaking and Presenting: Pitches and Persuasion: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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