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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • U

      University of Illinois Urbana-Champaign

      التسويق في عالم رقمي

      Skills you'll gain: Innovation, Marketing, Marketing Strategies, New Product Development, Product Development, Digital Media Strategy, Digital Marketing, Consumer Behaviour, Marketing Channel, Product Promotion, Digital Transformation, Customer Engagement, Branding, Price Negotiation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      39 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Scrimba

      Retrieval-Augmented Generation (RAG) with Embeddings & Vector Databases

      Skills you'll gain: ChatGPT, Development Environment, Text Mining, Generative AI, OpenAI, Database Management, Data Storage, Data Processing, Natural Language Processing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      29 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      إدارة وسائل التواصل الاجتماعي

      Skills you'll gain: Content Performance Analysis, Social Media Management, Social Media, Content Strategy, Instagram, Social Media Strategy, Social Media Marketing, Content Marketing, Content Creation, Facebook, Branding, Content Management, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      51 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Analyzing Market Attractiveness Using Creately

      Skills you'll gain: Competitive Analysis, Business Strategy, Market Dynamics, Market Analysis, Market Opportunities, Entrepreneurship, Target Market, New Product Development, Business Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      120 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      دليل استخدام كانفا للمبتدئين

      Skills you'll gain: Canva (Software), Graphic and Visual Design Software, Graphic and Visual Design, Design, User Accounts, Data Sharing, Document Management, Content Creation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      82 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Desarrollo de tu marca personal

      Skills you'll gain: Branding, Strategic Marketing, Brand Strategy, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Instagram, Professional Development, Professional Networking, Goal Setting, Content Creation, Value Propositions, Market Opportunities, Entrepreneurship, Innovation, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Crisis Management and Crisis Communication

      Skills you'll gain: Crisis Management, Consulting, Management Consulting, Strategic Communication, Emergency Response, Corporate Communications, Leadership, Risk Management, Contingency Planning, Leadership and Management, Business Leadership, Business Risk Management, Business Continuity Planning, Risk Analysis, Public Affairs, Communication Strategies, Public Relations, Stakeholder Communications, Internal Communications, Stakeholder Management

      4.2
      Rating, 4.2 out of 5 stars
      ·
      6 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Cloud Data Engineering

      Skills you'll gain: Cloud-Native Computing, Software Engineering, Distributed Computing, Cloud Storage, Extract, Transform, Load, Google Cloud Platform, Big Data, Cloud Computing, Serverless Computing, Cloud Technologies, Data Pipelines, Amazon Web Services, Command-Line Interface, Data Processing, Continuous Integration, Python Programming, Data Governance, Rust (Programming Language), Unix Commands

      4.1
      Rating, 4.1 out of 5 stars
      ·
      82 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Michigan

      AI-Powered Data Analysis: A Practical Introduction

      Skills you'll gain: Analytical Skills, Data Analysis, Data Cleansing, Data Manipulation, Generative AI, ChatGPT, Data Visualization Software, Statistical Analysis, Artificial Intelligence, Data Collection, Data Management, GitHub, Technical Support, Git (Version Control System), Integrated Development Environments

      4.3
      Rating, 4.3 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      SAS

      Machine Learning Using SAS Viya

      Skills you'll gain: Supervised Learning, Decision Tree Learning, Applied Machine Learning, Data Processing, Predictive Modeling, Feature Engineering, SAS (Software), Machine Learning, Data Analysis, Artificial Neural Networks, Predictive Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      101 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Unleashing the Impact of your Social Enterprise

      Skills you'll gain: Growth Strategies, Marketing Communications, Business Planning, Marketing Effectiveness, Communication Strategies, New Business Development, Business Development, Social Sciences, Strategic Partnership, Entrepreneurship, Program Evaluation, Performance Measurement, Innovation, Franchising

      4.6
      Rating, 4.6 out of 5 stars
      ·
      77 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      The Power of Storytelling: How to Visualize Data in the Cloud

      Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization Software, Dashboard, Data Modeling, Data Access, Business Intelligence, Business Analytics, UI/UX Strategy, Data Governance, Performance Tuning, Cloud Services, Self Service Technologies

      4.3
      Rating, 4.3 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • التسويق في عالم رقمي: University of Illinois Urbana-Champaign
    • Retrieval-Augmented Generation (RAG) with Embeddings & Vector Databases: Scrimba
    • إدارة وسائل التواصل الاجتماعي: Meta
    • Analyzing Market Attractiveness Using Creately: Coursera Project Network
    • دليل استخدام كانفا للمبتدئين: Coursera Project Network
    • Desarrollo de tu marca personal: Tecnológico de Monterrey
    • Crisis Management and Crisis Communication: University of Colorado Boulder
    • Cloud Data Engineering: Duke University
    • AI-Powered Data Analysis: A Practical Introduction: University of Michigan
    • Machine Learning Using SAS Viya: SAS

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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