• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      A

      Advancing Women in Tech

      Real-World Cloud PM 2 of 3: Managing, Innovating, Pricing

      Skills you'll gain: Amazon Web Services, Amazon Elastic Compute Cloud, Amazon S3, Public Cloud, Cloud Computing, Amazon DynamoDB, Innovation, Amazon Redshift, Web Analytics, Databases, Serverless Computing, Product Management, NoSQL, Cost Management, Business Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      27 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Marketing en Redes Sociales Proyecto Final

      Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media Management, Performance Measurement, Key Performance Indicators (KPIs), Target Audience, Goal Setting, Digital Media Strategy, Marketing Strategies, Business Planning, Media Strategy, Plan Execution, Target Market, Strategic Communication, Content Creation, Communication Strategies, Content Strategy, User Feedback, Competitive Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      100 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      S

      Starweaver

      Introduction to Automotive Cybersecurity & Vehicle Networks

      Skills you'll gain: Cyber Governance, Network Security, Cybersecurity, Security Engineering, Intrusion Detection and Prevention, Threat Modeling, Cyber Attacks, Cyber Security Strategy, Cryptography, Security Testing, Security Requirements Analysis, Risk Management Framework

      3.5
      Rating, 3.5 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      Emory University

      Mastering Business Essentials: Marketing

      Skills you'll gain: Marketing Communications, Marketing, Go To Market Strategy, Target Market, Revenue Management, Customer Insights

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      The Good, Bad, and Ugly of Marketing - Jagdish Sheth

      Skills you'll gain: Marketing, Marketing Effectiveness, Marketing Strategies, Strategic Marketing, Stakeholder Management, Stakeholder Engagement, Marketing Management, Business Marketing, Consumer Behaviour, Business Ethics, Customer Relationship Building, User Research

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Content Development and Management

      Skills you'll gain: Editing, Proofreading, Writing and Editing, Content Development and Management, Content Creation, Public Relations, Content Management, Marketing and Public Relations, Web Content, Content Management Systems, Press Releases, Media and Communications, Content Strategy, Social Media Content, Blogs, Promotions and Campaigns, Generative AI Agents, Promotional Materials, AI Personalization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Design a Professional Business card with QR code using Canva

      Skills you'll gain: Dashboard, LinkedIn, Facebook, Virtual Environment, Social Media, Professional Networking, Content Creation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      116 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      More on Change and Sustainability

      Skills you'll gain: Sustainability Reporting, Organizational Change, Business Reporting, Corporate Sustainability, Change Management, Stakeholder Management, Environmental Social And Corporate Governance (ESG), Organizational Strategy, Stakeholder Communications, Leadership and Management, Key Performance Indicators (KPIs), Product Lifecycle Management, Design, Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      105 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Starweaver

      Hotel Digital Marketing and Social Media Strategy

      Skills you'll gain: Social Media Campaigns, Social Media Marketing, Social Media, Content Performance Analysis, Social Media Management, Social Media Content, Guest Relations, Digital Media Strategy, Social Media Strategy, Customer experience improvement, User Feedback, Digital Marketing, Digital Advertising, Online Advertising, Instagram, Hospitality, Content Creation, Customer Insights, Key Performance Indicators (KPIs), Data-Driven Decision-Making

      3.8
      Rating, 3.8 out of 5 stars
      ·
      21 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Automating Team Communication with Google Sheets and Apps Script

      Skills you'll gain: Google Sheets, Google Workspace, Project Management Software, Spreadsheet Software, Gmail, Project Management, Scripting, Stakeholder Communications, Communication Strategies, Data Visualization, Javascript

      4.5
      Rating, 4.5 out of 5 stars
      ·
      128 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      P

      Peking University

      人群与网络

      Skills you'll gain: Graph Theory, Network Analysis, Game Theory, Economics, Policy, and Social Studies, Socioeconomics, Social Sciences, Behavioral Economics, Market Dynamics, Online Advertising, Probability, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      114 reviews

      Mixed · Course · 3 - 6 Months

    • C

      Coursera Project Network

      Analyzing Macro-Environmental Factors Using Creately

      Skills you'll gain: Competitive Analysis, Market Opportunities, Business Planning, Market Analysis, Business Analysis, Strategic Thinking, Business Strategy, Analysis, Risk Analysis, New Business Development, Sales Presentations, Threat Management, Entrepreneurship, Growth Strategies, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      107 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…151152153…312

    In summary, here are 10 of our most popular marketing strategy courses

    • Real-World Cloud PM 2 of 3: Managing, Innovating, Pricing: Advancing Women in Tech
    • Marketing en Redes Sociales Proyecto Final: Tecnológico de Monterrey
    • Introduction to Automotive Cybersecurity & Vehicle Networks: Starweaver
    • Mastering Business Essentials: Marketing: Emory University
    • The Good, Bad, and Ugly of Marketing - Jagdish Sheth: Kennesaw State University
    • Content Development and Management: Microsoft
    • Design a Professional Business card with QR code using Canva: Coursera Project Network
    • More on Change and Sustainability: University of Colorado System
    • Hotel Digital Marketing and Social Media Strategy: Starweaver
    • Automating Team Communication with Google Sheets and Apps Script: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok