• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Market Research

    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Market Research Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Python Data Products for Predictive Analytics

      Skills you'll gain: Supervised Learning, Feature Engineering, Predictive Modeling, Data Processing, Data Manipulation, Predictive Analytics, Data Visualization, Interactive Data Visualization, Design Thinking, Applied Machine Learning, Advanced Analytics, Web Scraping, Machine Learning Algorithms, Flask (Web Framework), Data Visualization Software, Scikit Learn (Machine Learning Library), Data Validation, Verification And Validation, Machine Learning, Python Programming

      4.2
      Rating, 4.2 out of 5 stars
      ·
      245 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      Imperial College London

      Health Systems Development: Health systems, Policy and Research

      Skills you'll gain: Health Policy, Health Systems, Health Assessment, Health Equity, Public Health, Health Disparities, Policy Analysis, Health Care Administration, Healthcare Industry Knowledge, Public Policies, Program Evaluation, Research, Research Methodologies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      80 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      The Hong Kong University of Science and Technology

      FinTech Disruptive Innovation: Implications for Society

      Skills you'll gain: FinTech, Market Trend, Financial Services, Emerging Technologies, Workforce Development, Innovation, Banking, Digital Transformation, Technology Strategies, Business Transformation, Market Dynamics, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      95 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Annual Campaigns: Building a Case for Support

      Skills you'll gain: Fundraising, Campaign Management, Direct Marketing, Target Audience, Email Marketing, Telemarketing, Lead Generation, Event Management, Relationship Building, Data-Driven Decision-Making, Cross-Channel Marketing, Communication Strategies

      4.2
      Rating, 4.2 out of 5 stars
      ·
      51 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Generative AI for Keyword Research

      Skills you'll gain: Keyword Research, Generative AI, Search Engine Optimization, Marketing Automation, Web Analytics and SEO, Prompt Engineering, Business Process Automation, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      32 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Statistical Inference and Hypothesis Testing in Data Science Applications

      Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Data Ethics, Probability & Statistics, Statistical Inference, Statistical Analysis, Quantitative Research, Statistics, Probability Distribution

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      50 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Innovation & Entrepreneurship Mindset

      Skills you'll gain: Innovation, Strategic Decision-Making, Competitive Analysis, Ideation, Entrepreneurship, Organizational Strategy, Business Strategy, Strategic Thinking, Corporate Strategy, Risk Management, Value Propositions, New Product Development, Presentations, Business Strategies, Entrepreneurial Finance, Business Modeling, Product Management, Business Solutions, Corporate Sustainability, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      54 reviews

      Beginner · Specialization · 3 - 6 Months

    • P

      Politecnico di Milano

      One Health: Pandemic preparedness, prevention, and response

      Skills you'll gain: Public Health and Disease Prevention, Public Health, Infectious Diseases, Preventative Care, Environment, Environmental Policy, Health Policy, Health Care Procedure and Regulation, Policty Analysis, Research, and Development, Governance, Food Safety and Sanitation, Law, Regulation, and Compliance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      44 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      Universiteit Leiden

      Population Health: Study Design

      Skills you'll gain: Data Analysis, Research Design, Epidemiology, Statistical Analysis, Clinical Research, Quantitative Research, Public Health, Health Care, Research Methodologies, Statistics, Risk Analysis

      4.3
      Rating, 4.3 out of 5 stars
      ·
      20 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      GenAI for Marketing: Ethics and Trends

      Skills you'll gain: Data Ethics, Generative AI Agents, Marketing Management, AI Personalization, Marketing Strategies, Marketing, Business Ethics, Ethical Standards And Conduct, Marketing Effectiveness, Marketing Automation, Marketing Psychology, Marketing Analytics, Information Privacy, Law, Regulation, and Compliance

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Campaign Performance Reporting, Visualization, & Improvement

      Skills you'll gain: Data Storytelling, Marketing Effectiveness, Marketing Analytics, Market Analysis, Marketing Strategies, Performance Reporting, Return On Investment, Data-Driven Decision-Making, Data Visualization Software, Performance Analysis, Data Ethics, Marketing Channel, Key Performance Indicators (KPIs), Data Quality

      4.5
      Rating, 4.5 out of 5 stars
      ·
      37 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Bases de Inteligencia Artificial para Todos

      Skills you'll gain: Computer Vision, Dashboard, IBM Cloud, Artificial Intelligence, Data Ethics, Image Analysis, Application Development, Interactive Data Visualization, Business Workflow Analysis, Data Manipulation, ChatGPT, Artificial Neural Networks, Cloud Applications, Application Programming Interface (API), Data Structures, Artificial Intelligence and Machine Learning (AI/ML), WordPress, Natural Language Processing, Python Programming, Programming Principles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      448 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…150151152…315

    In summary, here are 10 of our most popular market research courses

    • Python Data Products for Predictive Analytics: University of California San Diego
    • Health Systems Development: Health systems, Policy and Research: Imperial College London
    • FinTech Disruptive Innovation: Implications for Society: The Hong Kong University of Science and Technology
    • Annual Campaigns: Building a Case for Support: University of California, Davis
    • Generative AI for Keyword Research: Coursera Instructor Network
    • Statistical Inference and Hypothesis Testing in Data Science Applications: University of Colorado Boulder
    • Innovation & Entrepreneurship Mindset: Fundação Instituto de Administração
    • One Health: Pandemic preparedness, prevention, and response: Politecnico di Milano
    • Population Health: Study Design: Universiteit Leiden
    • GenAI for Marketing: Ethics and Trends: Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok