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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of Colorado Boulder

      Agile Project Management

      Skills you'll gain: User Story, Agile Project Management, Scrum (Software Development), Agile Methodology, Engineering Management, Sprint Planning, Organizational Strategy, Software Development Methodologies, Virtual Teams, Leadership

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      390 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of London

      Corporate Strategy

      Skills you'll gain: Corporate Strategy, Business Strategy, Organizational Strategy, Strategic Decision-Making, Business Management, Mergers & Acquisitions, Growth Strategies, New Business Development, Business Valuation, Resource Allocation, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      Dartmouth College

      Strategic Leadership: Impact, Change, and Decision-Making

      Skills you'll gain: Decision Making, Creativity, Talent Management, Communication, Innovation, Strategic Decision-Making, Personal Development, Curiosity, Professional Networking, Collaboration, Team Motivation, People Management, Self-Awareness, Crisis Management, Strategic Leadership, Business Leadership, Leadership, Emotional Intelligence, Organizational Leadership, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      605 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Michigan

      Python Data Structures

      Skills you'll gain: Data Structures, Python Programming, Programming Principles, Data Import/Export, Data Manipulation, Development Environment, File Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      97K reviews

      Beginner · Course · 1 - 3 Months

    • M

      Macquarie University

      Excel Skills for Business: Essentials

      Skills you'll gain: Microsoft Excel, Data Visualization, Spreadsheet Software, Excel Formulas, Data Management, Data Entry, Productivity Software

      4.9
      Rating, 4.9 out of 5 stars
      ·
      50K reviews

      Beginner · Course · 1 - 3 Months

    • R

      Rutgers the State University of New Jersey

      Healthcare Organization Operations

      Skills you'll gain: Health Care Administration, Health Administration, Governance, Business Process, Business Process Management, Quality Improvement, Health Systems, Process Improvement, Continuous Quality Improvement (CQI), Quality Assurance, Process Design, Business Process Improvement, Data Collection, Health Information Management and Medical Records, Presentations, Health Care, Health Policy, Healthcare Industry Knowledge, Preventative Care, Spreadsheet Software

      4.6
      Rating, 4.6 out of 5 stars
      ·
      656 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      V

      Vanderbilt University

      AI Agent Developer

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Generative AI, OpenAI, Ideation, Verification And Validation, Data Validation, Data Presentation, Productivity, AI Personalization, Document Management, Python Programming, Agentic systems, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Personalized Service, Large Language Modeling, Risk Management Framework, Expense Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      IBM IT Support

      Skills you'll gain: Cloud Computing Architecture, Technical Support, Cloud Services, Peripheral Devices, Cybersecurity, Computing Platforms, Hardware Troubleshooting, IT Service Management, Cloud Security, Cloud Infrastructure, Network Troubleshooting, Cloud Platforms, Encryption, Data Storage, Cyber Attacks, Software Development Life Cycle, Professional Networking, Information Technology, Cloud Computing, Interviewing Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Columbia University

      Financial Engineering and Risk Management

      Skills you'll gain: Portfolio Management, Derivatives, Financial Market, Securities (Finance), Investment Management, Financial Systems, Asset Management, Credit Risk, Actuarial Science, Mortgage Loans, Mathematical Modeling, Mathematics and Mathematical Modeling, Applied Mathematics, Financial Trading, Financial Modeling, Risk Modeling, Regression Analysis, Market Liquidity, Capital Markets, Statistical Methods

      4.6
      Rating, 4.6 out of 5 stars
      ·
      369 reviews

      Intermediate · Specialization · 3 - 6 Months

    • I

      IBM

      IBM Generative AI for Cybersecurity Professionals

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Cyber Threat Intelligence, Security Information and Event Management (SIEM), Threat Modeling, OpenAI, Threat Detection, Cybersecurity, Incident Response, Malware Protection, Large Language Modeling, Artificial Intelligence, Natural Language Processing, Program Development, Anomaly Detection, Vulnerability Management, Image Analysis, Content Creation, Virtual Environment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.3K reviews

      Intermediate · Specialization · 1 - 3 Months

    • U

      University of Michigan

      Successful Negotiation: Essential Strategies and Skills

      Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Mediation, Sales Strategy, Arbitration, Communication, Influencing, Planning, Decision Making, Ethical Standards And Conduct, Cultural Diversity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      20K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Business Analytics

      Skills you'll gain: People Analytics, Data-Driven Decision-Making, Human Capital, Business Analytics, Descriptive Analytics, Business Intelligence, Financial Data, Marketing Analytics, Analytics, Talent Management, Financial Analysis, Predictive Analytics, Human Resources Management and Planning, Peer Review, Business Analysis, Financial Statement Analysis, Financial Forecasting, Customer Insights, Workforce Planning, Demand Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18K reviews

      Beginner · Specialization · 3 - 6 Months

    Brand Management learners also search

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    1…151617…681

    In summary, here are 10 of our most popular brand management courses

    • Agile Project Management: University of Colorado Boulder
    • Corporate Strategy : University of London
    • Strategic Leadership: Impact, Change, and Decision-Making: Dartmouth College
    • Python Data Structures: University of Michigan
    • Excel Skills for Business: Essentials: Macquarie University
    • Healthcare Organization Operations: Rutgers the State University of New Jersey
    • AI Agent Developer: Vanderbilt University
    • IBM IT Support: IBM
    • Financial Engineering and Risk Management: Columbia University
    • IBM Generative AI for Cybersecurity Professionals: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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