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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • M

      Macquarie University

      Marketing analytics: Know your customers

      Skills you'll gain: Marketing Analytics, Customer Insights, Marketing Effectiveness, Digital Marketing, Customer Data Management, Marketing Strategies, Social Media Marketing, Customer experience strategy (CX), Customer Relationship Management, Predictive Analytics, Consumer Behaviour, Big Data, Data Analysis, Integrated Marketing Communications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      437 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Developing a Marketing Mix for Growth

      Skills you'll gain: Product Strategy, Integrated Marketing Communications, Strategic Marketing, Advertising, Marketing, Marketing Channel, Product Management, Product Lifecycle Management, Marketing Communications, Marketing Effectiveness, Marketing Strategies, Value Propositions, Brand Management, Market Analysis, Promotional Strategies, Consumer Behaviour

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      725 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Advertise and grow your business on Facebook with Canva

      Skills you'll gain: Facebook, Marketing Design, Marketing Materials, Promotional Materials, Social Media Content, Social Media, Content Creation, Advertising, Branding, Social Media Marketing, Photo Editing, Digital Advertising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • A

      Alfaisal University | KLD

      إدارة الفعاليات | Events Management

      Skills you'll gain: Event Management, Event Planning, Event Marketing, Advertising, Safety and Security, Marketing Communications, Advertising Campaigns, Budget Management, Expense Management, Program Evaluation, Human Resources Management and Planning, Return On Investment, Communication Strategies, Goal Setting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      102 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Digital Marketing Trends

      Skills you'll gain: Digital Advertising, Campaign Management, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Social Media Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      79 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Davis

      Data Visualization with Tableau Project

      Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Data Visualization Software, Interactive Data Visualization, Proposal Development, Tableau Software, Exploratory Data Analysis, Data-Driven Decision-Making, Data Cleansing, Data Import/Export, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      568 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of California, Irvine

      Redacción de documentos empresariales de gran impacto

      Skills you'll gain: Business Writing, Concision, Proofreading, Business Correspondence, Report Writing, Writing, Business Communication, Proposal Writing, Writing and Editing, Editing, Grammar, Communication, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      481 reviews

      Mixed · Course · 1 - 4 Weeks

    • M

      Microsoft

      Introduction to Public Relations

      Skills you'll gain: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Generative AI Agents, Corporate Communications, Performance Metric, Program Evaluation, Content Creation, Crisis Management, Ethical Standards And Conduct

      4.7
      Rating, 4.7 out of 5 stars
      ·
      67 reviews

      Beginner · Course · 1 - 3 Months

    • M

      Meta

      إدارة وسائل التواصل الاجتماعي

      Skills you'll gain: Content Performance Analysis, Social Media Management, Social Media, Content Strategy, Instagram, Social Media Strategy, Social Media Marketing, Content Marketing, Content Creation, Facebook, Branding, Content Management, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      51 reviews

      Beginner · Course · 1 - 4 Weeks

    • V

      Vanderbilt University

      Microsoft 365 Copilot: Personal Productivity for All

      Skills you'll gain: Microsoft Copilot, Microsoft 365, Target Audience, Microsoft Teams, Productivity Software, Complex Problem Solving, Strategic Communication, Brainstorming, Artificial Intelligence, Communication, Project Management Software, AI Personalization, Generative AI, Project Risk Management, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      168 reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      Duke University

      Blockchain Business Models

      Skills you'll gain: Blockchain, FinTech, Emerging Technologies, Cryptography, Cryptographic Protocols, Financial Regulation, Regulatory Compliance, Technology Strategies, Payment Systems, Data Integrity, Digital Assets, Financial Services, Feasibility Studies, Business Valuation, Distributed Computing, Due Diligence, Scalability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      377 reviews

      Intermediate · Course · 1 - 3 Months

    • M

      Meta

      قياس حملات التسويق عبر وسائل التواصل الاجتماعي وتعزيزها

      Skills you'll gain: Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Advertising Campaigns, Social Media, Data Storytelling, Marketing Analytics, Digital Advertising, Cross-Channel Marketing, Return On Investment, Data Visualization, Presentations, Facebook, Data-Driven Decision-Making, A/B Testing, Key Performance Indicators (KPIs)

      4.9
      Rating, 4.9 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 4 Weeks

    Advertising learners also search

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    1…151617…60

    In summary, here are 10 of our most popular advertising courses

    • Marketing analytics: Know your customers: Macquarie University
    • Developing a Marketing Mix for Growth: University of Illinois Urbana-Champaign
    • Advertise and grow your business on Facebook with Canva: Coursera Project Network
    • إدارة الفعاليات | Events Management: Alfaisal University | KLD
    • Digital Marketing Trends: Coursera Instructor Network
    • Data Visualization with Tableau Project: University of California, Davis
    • Redacción de documentos empresariales de gran impacto: University of California, Irvine
    • Introduction to Public Relations: Microsoft
    • إدارة وسائل التواصل الاجتماعي: Meta
    • Microsoft 365 Copilot: Personal Productivity for All: Vanderbilt University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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