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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Business intelligence and data warehousing

      Skills you'll gain: Data Warehousing, Extract, Transform, Load, Business Intelligence, Data Mining, Big Data, Predictive Analytics, Analytics, Data Modeling, MySQL, Business Analytics, Apache Hadoop, Star Schema, Unstructured Data, Database Design, SQL, Data Transformation

      3.9
      Rating, 3.9 out of 5 stars
      ·
      100 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Media Relations and Crisis Management

      Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Corporate Communications, Communication Planning, Public Relations, Public Affairs, Media Strategy, Communication Strategies, Stakeholder Communications, Stakeholder Management, Real Time Data, Generative AI Agents

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Developing the Opportunity for Corporate Entrepreneurs

      Skills you'll gain: Entrepreneurship, Innovation, Market Opportunities, Corporate Strategy, New Business Development, Business Strategies, Value Propositions, Initiative and Leadership, Competitive Analysis, Market Analysis, Decision Making

      4.4
      Rating, 4.4 out of 5 stars
      ·
      92 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Responsible AI - Principles and Ethical Considerations

      Skills you'll gain: Data Ethics, Artificial Intelligence, Ethical Standards And Conduct, Information Privacy, Data Security, Governance, Data Integrity, Data-Driven Decision-Making, Diversity Awareness, Machine Learning, Data Validation, Regulation and Legal Compliance, Algorithms

      4.4
      Rating, 4.4 out of 5 stars
      ·
      17 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Data Driven Decision Making

      Skills you'll gain: Statistical Hypothesis Testing, Correlation Analysis, Data Visualization, Statistical Software, Statistical Analysis, Statistical Methods, Data Analysis, Analytical Skills, Data-Driven Decision-Making, Engineering Management, R Programming, Probability & Statistics, Variance Analysis, Regression Analysis

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      27 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Basic Statistics in Python (Correlations and T-tests)

      Skills you'll gain: Exploratory Data Analysis, Box Plots, Correlation Analysis, Data Visualization, Scatter Plots, Data Cleansing, Data Manipulation, Pandas (Python Package), Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Data Analysis, Probability & Statistics, Python Programming

      4.4
      Rating, 4.4 out of 5 stars
      ·
      34 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • T

      The Hong Kong University of Science and Technology

      Understanding China, 1700-2000: A Data Analytic Approach, Part 1

      Skills you'll gain: Social Sciences, Socioeconomics, World History, Sociology, Trend Analysis, Data Analysis, Big Data, Research, Economics, Economic Development, Higher Education, Political Sciences, Culture, Data Collection, Education and Training

      4.6
      Rating, 4.6 out of 5 stars
      ·
      124 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Data Storage in Microsoft Azure for Associate Developers

      Skills you'll gain: Cloud Storage, Data Storage, Microsoft Azure, Data Storage Technologies, Cloud Applications, Data Architecture, Cloud Security, Data Security, Application Development, Key Management, Authentications, Unstructured Data

      4.6
      Rating, 4.6 out of 5 stars
      ·
      29 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Search Advertising with Google

      Skills you'll gain: Google Ads, Advertising Campaigns, Content Performance Analysis, Pay Per Click Advertising, Search Engine Marketing, Performance Metric, Campaign Management, Performance Analysis, Keyword Research, Performance Measurement, Bidding, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Digital Marketing, Key Performance Indicators (KPIs), Test Planning, Copywriting

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Introduction to Machine Learning in Sports Analytics

      Skills you'll gain: Scikit Learn (Machine Learning Library), Supervised Learning, Applied Machine Learning, Statistical Machine Learning, Predictive Analytics, Feature Engineering, Classification And Regression Tree (CART), Machine Learning Algorithms, Predictive Modeling, Analytics, Machine Learning, Data Analysis, Random Forest Algorithm

      4.8
      Rating, 4.8 out of 5 stars
      ·
      24 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Capstone - Launch Your Own Business!

      Skills you'll gain: Product Development, New Product Development, Entrepreneurship, Business Planning, Operations Management, Accounting, Small Business Accounting, New Business Development, Cash Management, Business Development, Commercial Laws, Digital Advertising, Financial Statements, Marketing, Business Strategy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      135 reviews

      Mixed · Course · 1 - 3 Months

    • G

      Google Cloud

      Vector Search and Embeddings

      Skills you'll gain: Large Language Modeling, Text Mining, Google Cloud Platform, Cloud API, Artificial Neural Networks

      4.4
      Rating, 4.4 out of 5 stars
      ·
      18 reviews

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Business intelligence and data warehousing: Universidad Nacional Autónoma de México
    • Media Relations and Crisis Management: Microsoft
    • Developing the Opportunity for Corporate Entrepreneurs: University of Maryland, College Park
    • Responsible AI - Principles and Ethical Considerations: Fractal Analytics
    • Data Driven Decision Making: University of Colorado Boulder
    • Basic Statistics in Python (Correlations and T-tests): Coursera Project Network
    • Understanding China, 1700-2000: A Data Analytic Approach, Part 1: The Hong Kong University of Science and Technology
    • Data Storage in Microsoft Azure for Associate Developers: Microsoft
    • Search Advertising with Google: Aptly
    • Introduction to Machine Learning in Sports Analytics: University of Michigan

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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