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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • U

      Universidades Anáhuac

      Ciencia de Datos Aplicada al Marketing

      Skills you'll gain: Data Processing, Data Analysis, Regression Analysis, SPSS, Marketing Analytics, Market Research, Business Intelligence, Statistical Analysis, Data Mining, Data-Driven Decision-Making, Quantitative Research, Exploratory Data Analysis, Market Analysis, Marketing Strategies, Consumer Behaviour, Microsoft Excel

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Data Transformation in the Cloud

      Skills you'll gain: Data Pipelines, Data Cleansing, Data Governance, Data Transformation, Cloud Security, Data Visualization, Extract, Transform, Load, Data Integration, Data Processing, Data Management, Data Migration, Data Collection, Cloud Computing, Cloud Storage, Data Analysis, SQL

      4.5
      Rating, 4.5 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      GenAI for Product Managers

      Skills you'll gain: Agile Product Development, Product Management, Generative AI, Product Development, AI Personalization, New Product Development, Product Lifecycle Management, Ideation, Technical Product Management, Data Ethics, Market Analysis, Customer Analysis, Process Development, Brainstorming, Technical Documentation, Artificial Intelligence, Business Ethics

      3.7
      Rating, 3.7 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 4 Weeks

    • B

      Board Infinity

      Snowflake - SnowPro Core Certification Preparation

      Skills you'll gain: Performance Tuning, User Accounts, Data Warehousing, Identity and Access Management, Data Modeling, Data Integration, SQL, Cloud Computing Architecture, Role-Based Access Control (RBAC), Data Import/Export, Business Intelligence, Data Transformation, Data Security, Scalability

      2.7
      Rating, 2.7 out of 5 stars
      ·
      16 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Interactive Brokers

      ESG Investing: Financial Decisions in Flux

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Investment Management, Financial Market, Investments, Financial Data, Market Trend, Market Analysis, Business Ethics, Regulatory Compliance, Environmental Issue, Capital Markets, Risk Analysis, Governance, Financial Services, Fixed Asset, Financial Analysis, Data Collection, Equities, Due Diligence

      4.5
      Rating, 4.5 out of 5 stars
      ·
      121 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Proyecto Final - Programa Especializado en Marketing Digital

      Skills you'll gain: Google Ads, Digital Marketing, Marketing Strategies, Media Buying, Performance Analysis, Paid media, Marketing, Digital Advertising, Advertising Campaigns, Social Media Strategy, Social Media, Relationship Management, Content Strategy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      68 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Generative AI in Marketing

      Skills you'll gain: Generative AI, Customer Engagement, Customer Acquisition Management, Marketing Strategies, Marketing, Content Creation, ChatGPT, Marketing Effectiveness, Prompt Engineering, Large Language Modeling, Intellectual Property, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Business Model Canvas

      Skills you'll gain: Target Market, Value Propositions, Cost Control, Customer Analysis, Business Modeling, Strategic Partnership, Marketing Channel, Entrepreneurship, Business Strategy, Resource Management, Revenue Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      51 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك

      Skills you'll gain: Facebook, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising, Social Media, Social Media Campaigns, Marketing, Customer Communications Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      104 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Modernizing Data Lakes and Data Warehouses with GCP 日本語版

      Skills you'll gain: Google Cloud Platform, Data Pipelines, Data Lakes, Data Warehousing, Data Management, Data Infrastructure, Cloud Engineering, Cloud Storage, Big Data, Data Architecture, Data Processing, Scalability, SQL

      4.3
      Rating, 4.3 out of 5 stars
      ·
      48 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Data Science for Professionals

      Skills you'll gain: Predictive Modeling, Statistical Analysis, Data Manipulation, Data Analysis, Data Science, Pandas (Python Package), Data Visualization Software, Statistics, Data Cleansing, Data Processing, Data-Driven Decision-Making, Business Analytics, Exploratory Data Analysis, Machine Learning

      4.5
      Rating, 4.5 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      SAS

      Using SAS Viya REST APIs with Python and R

      Skills you'll gain: SAS (Software), Data Analysis Software, Advanced Analytics, R Programming, Big Data, Image Analysis, Data Science, Time Series Analysis and Forecasting, Natural Language Processing, Jupyter, Predictive Modeling, Predictive Analytics, Applied Machine Learning, Deep Learning, Data Processing, Application Programming Interface (API), Artificial Neural Networks

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15 reviews

      Mixed · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Ciencia de Datos Aplicada al Marketing: Universidades Anáhuac
    • Data Transformation in the Cloud: Google Cloud
    • GenAI for Product Managers: Coursera Instructor Network
    • Snowflake - SnowPro Core Certification Preparation: Board Infinity
    • ESG Investing: Financial Decisions in Flux: Interactive Brokers
    • Proyecto Final - Programa Especializado en Marketing Digital: Universidad Austral
    • Generative AI in Marketing: Emory University
    • Business Model Canvas: Coursera Project Network
    • التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك: Coursera Project Network
    • Modernizing Data Lakes and Data Warehouses with GCP 日本語版: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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