• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • E

      ESSEC Business School

      Grande Distribution et RSE : Comprendre et Agir

      Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Environmental Issue, Public Health, Business Ethics, Sustainability Reporting, Environment and Resource Management, Consumer Behaviour, Waste Minimization, Packaging and Labeling, Pollution Prevention

      4.9
      Rating, 4.9 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Advanced Digital Marketing

      Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Online Advertising, Marketing Effectiveness, Digital Marketing, Social Media Campaigns, Business-To-Consumer, Cross-Channel Marketing, AI Personalization, Marketing Strategies, Customer Engagement, Marketing Analytics

      4.2
      Rating, 4.2 out of 5 stars
      ·
      14 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Impulsando la transformación del marketing digital

      Skills you'll gain: Brand Management, Digital Media Strategy, Digital Marketing, Marketing Communications, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Consumer Behaviour, Business Strategy, Innovation, Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      79 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      Kafka Fundamentals

      Skills you'll gain: Apache Kafka, Real Time Data, Data Pipelines, Big Data, Data Processing, Distributed Computing, Scalability, Software Installation, Performance Tuning, System Configuration

      4
      Rating, 4 out of 5 stars
      ·
      26 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Customer Service in the Age of Generative AI

      Skills you'll gain: ChatGPT, Personalized Service, Prompt Engineering, AI Personalization, Customer Engagement, Generative AI, Customer Service, Target Audience, Customer experience improvement, Customer Support, Performance Analysis, Performance Improvement

      4.3
      Rating, 4.3 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 4 Weeks

    • N

      National Taiwan University

      用 Python 做商管程式設計(三)(Programming for Business Computing in Python (3))

      Skills you'll gain: Statistical Visualization, Matplotlib, Web Scraping, Business Logic, Machine Learning, Operational Analysis, Business Analytics, Python Programming, Programming Principles, Business Economics, User Interface (UI) Design, Computational Thinking, UI Components, Object Oriented Programming (OOP), Data Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      161 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Splunk Inc.

      Splunk Knowledge Manager 101

      Skills you'll gain: Splunk, Dashboard, Incident Management, Information Management, Event Monitoring, Data Modeling, Data Processing, Query Languages, Data Management, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Modernizing Data Lakes and Data Warehouses with GCP 日本語版

      Skills you'll gain: Google Cloud Platform, Data Pipelines, Data Lakes, Data Warehousing, Data Management, Data Infrastructure, Cloud Engineering, Cloud Storage, Big Data, Data Architecture, Data Processing, Scalability, SQL

      4.3
      Rating, 4.3 out of 5 stars
      ·
      48 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      GenAI for Product Managers

      Skills you'll gain: Agile Product Development, Product Management, Generative AI, Product Development, AI Personalization, New Product Development, Product Lifecycle Management, Ideation, Technical Product Management, Data Ethics, Market Analysis, Customer Analysis, Process Development, Brainstorming, Technical Documentation, Artificial Intelligence, Business Ethics

      3.7
      Rating, 3.7 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      An Introduction to Digital Marketing and Digital Strategy

      Skills you'll gain: Marketing Budgets, Customer experience strategy (CX), Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Digital Transformation, Marketing Planning, Marketing Effectiveness, Marketing Strategy and Techniques, Marketing Channel, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Key Performance Indicators (KPIs), Social Media

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك

      Skills you'll gain: Facebook, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising, Social Media, Social Media Campaigns, Marketing, Customer Communications Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      103 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Proyecto Final - Programa Especializado en Marketing Digital

      Skills you'll gain: Google Ads, Digital Marketing, Marketing Strategies, Media Buying, Performance Analysis, Paid media, Marketing, Digital Advertising, Advertising Campaigns, Social Media Strategy, Social Media, Relationship Management, Content Strategy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      68 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…147148149…319

    In summary, here are 10 of our most popular marketing analytics courses

    • Grande Distribution et RSE : Comprendre et Agir: ESSEC Business School
    • Advanced Digital Marketing: University of Maryland, College Park
    • Impulsando la transformación del marketing digital: Tecnológico de Monterrey
    • Kafka Fundamentals: LearnKartS
    • Customer Service in the Age of Generative AI : University of Virginia Darden School Foundation
    • 用 Python 做商管程式設計(三)(Programming for Business Computing in Python (3)): National Taiwan University
    • Splunk Knowledge Manager 101: Splunk Inc.
    • Modernizing Data Lakes and Data Warehouses with GCP 日本語版: Google Cloud
    • GenAI for Product Managers: Coursera Instructor Network
    • An Introduction to Digital Marketing and Digital Strategy: Digital Marketing Institute

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok