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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Маркетинг в цифровом мире

    Skills you'll gain: MarTech, Marketing, Product Promotion, Marketing Strategies, Marketing Channel, Digital Marketing, Digital Transformation, Consumer Behaviour, New Product Development, Customer Engagement, E-Commerce, Price Negotiation, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Managing the Organization

    Skills you'll gain: Organizational Change, Organizational Leadership, Management Training And Development, Business Management, Business Ethics, Change Management, Business Leadership, Organizational Effectiveness, Strategic Leadership, Leadership, Decision Making, Strategic Decision-Making, Strategic Thinking, Culture, People Analytics

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    1.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Creating Engaging Content for YouTube

    Skills you'll gain: Video Production, Web Analytics and SEO, Media Production, Driving engagement, Content Strategy, Video Editing, Content Performance Analysis, Content Creation, Web Content, Live Streaming, Storytelling, Scripting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    The Role of the Media

    Skills you'll gain: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Verbal Communication Skills, Public Relations, Digital Marketing, Press Releases, Communication, Marketing Communications, Presentations, Non-Verbal Communication, Journalism, Content Creation, Crisis Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Design a pitch deck with Canva

    Skills you'll gain: Canva (Software), Timelines, Marketing Materials, Product Demonstration, Presentations, Marketing Design, Value Propositions, Sales Presentation, Sales Presentations, Team Oriented, Graphic Design, Entrepreneurship

    4.7
    Rating, 4.7 out of 5 stars
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    37 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    MathWorks

    Practical Data Science with MATLAB

    Skills you'll gain: Data Storytelling, Model Evaluation, Feature Engineering, Supervised Learning, Dimensionality Reduction, Data Visualization, Data Integration, Data Preprocessing, Interactive Data Visualization, Exploratory Data Analysis, Data Import/Export, Classification Algorithms, Technical Communication, Data Analysis, Plot (Graphics), Applied Machine Learning, Data Visualization Software, Matlab, Regression Analysis, Data Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    W

    Workday

    Workday Human Capital Management for Business Users

    Skills you'll gain: Workday (Software), Human Capital, HR Tech, Human Resources Information System (HRIS), People Analytics, Learning Management Systems, Staff Management, Business Reporting, Business Process, Compensation Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    117 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Business Communication for the Modern Workplace

    Skills you'll gain: Active Listening, Internal Communications, Proposal Writing, Negotiation, AI Personalization, Stakeholder Engagement, Business Communication, Social Skills, Business Writing, Contract Negotiation, Workplace inclusivity, Influencing, Emotional Intelligence, Interpersonal Communications, Communication, Communication Planning, Customer Engagement, Communication Strategies, Leadership and Management, Leadership Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    669 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Business English: Capstone Project

    Skills you'll gain: Verbal Communication Skills, Persuasive Communication, Presentations, Business Writing, Peer Review, Business Communication, Public Speaking, Business Planning, Marketing, English Language, Business Marketing, Vocabulary, Grammar

    4.8
    Rating, 4.8 out of 5 stars
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    192 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Engineering Capstone Project

    Skills you'll gain: Apache Spark, Data Warehousing, Extract, Transform, Load, IBM DB2, IBM Cognos Analytics, Big Data, Databases, PostgreSQL, Relational Databases, Database Design, NoSQL, Data Architecture, Data Pipelines, Applied Machine Learning, MongoDB, Statistical Reporting, SQL, MySQL, Data Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    131 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Python para Ciencia de Datos

    Skills you'll gain: Data Visualization, Descriptive Analytics, Data-Driven Decision-Making, Data Analysis, Data Visualization Software, Predictive Analytics, Business Analytics, Database Management, Data Science, Relational Databases, Forecasting, Python Programming

    3.8
    Rating, 3.8 out of 5 stars
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    71 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Exam Prep PL-300: Microsoft Power BI Data Analyst Associate

    Skills you'll gain: Power BI, Dashboard, Business Intelligence, Data Presentation, Data Storytelling, Data Visualization Software, Data Transformation, Data Analysis Expressions (DAX), Business Analytics, Data Modeling, Star Schema, Data-Driven Decision-Making, Pivot Tables And Charts, Key Performance Indicators (KPIs), Interactive Data Visualization, Microsoft Power Platform, Microsoft Excel, Data Management, Data Analysis, Advanced Analytics

    4.3
    Rating, 4.3 out of 5 stars
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    22 reviews

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Маркетинг в цифровом мире: University of Illinois Urbana-Champaign
  • Managing the Organization: University of Illinois Urbana-Champaign
  • Creating Engaging Content for YouTube: Coursera
  • The Role of the Media : IESE Business School
  • Design a pitch deck with Canva: Coursera
  • Practical Data Science with MATLAB: MathWorks
  • Workday Human Capital Management for Business Users: Workday
  • Business Communication for the Modern Workplace: Coursera
  • Business English: Capstone Project: University of Washington
  • Data Engineering Capstone Project: IBM

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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