• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      T

      The State University of New York

      Basic Information Literacy

      Skills you'll gain: Brainstorming, Planning, Information Management, Research, Critical Thinking, Investigation, Literacy, Ethical Standards And Conduct, Organizational Skills, Databases

      4.8
      Rating, 4.8 out of 5 stars
      ·
      154 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      EIT Digital

      Privacy in the Western World

      Skills you'll gain: Personally Identifiable Information, Information Privacy, Law, Regulation, and Compliance, Data Ethics, International Relations, Cybersecurity, World History, European History, Research

      4.5
      Rating, 4.5 out of 5 stars
      ·
      214 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Generative AI: Fundamentals, Applications, and Challenges

      Skills you'll gain: Generative AI, Data Ethics, Artificial Intelligence, Operational Risk, Strategic Thinking, AI Personalization, Automation, Legal Risk, Business, Governance, Social Studies, Data Security, Natural Language Processing, Leadership and Management, Data Quality

      4.7
      Rating, 4.7 out of 5 stars
      ·
      94 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Crea una cuenta de negocio en Instagram

      Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Marketing, Advertising, Target Audience, Facebook, Social Media Campaigns, Social Media Strategy, Online Advertising

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      B

      Banco Interamericano de Desarrollo

      Transformación digital de Gobiernos

      Skills you'll gain: Governance, Cybersecurity, Data Management, Digital Transformation, User Centered Design, Big Data, Interoperability, Human Resources Management and Planning, Policy Development, Public Administration, Data Security, Public Policies, Strategic Communication, Stakeholder Management, Data Sharing, Data-Driven Decision-Making, Economic Development, Business Transformation, Process Improvement, Project Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      120 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      Y

      Yad Vashem

      Antisemitism: From Its Origins to the Present

      Skills you'll gain: European History, Ancient History, World History, Anthropology, Cultural Diversity, International Relations, Sociology, Social Sciences, Political Sciences

      4.6
      Rating, 4.6 out of 5 stars
      ·
      89 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Publicidad Digital con Google AdWords

      Skills you'll gain: Google Ads, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Performance Analysis, Online Advertising, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Bidding, Content Strategy, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      279 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Utrecht University

      Responsible Conduct of Research

      Skills you'll gain: Research, Intellectual Property, Research Methodologies, Peer Review, Ethical Standards And Conduct, Higher Education, Data Management, Safety and Security, Mentorship

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of California, Davis

      AI for Knowledge Workers

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Innovation, Artificial Neural Networks, Brainstorming, Machine Learning, Deep Learning, Workforce Development, Content Creation, Emerging Technologies, Information Privacy, Safety and Security

      4.5
      Rating, 4.5 out of 5 stars
      ·
      165 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      P

      Pontificia Universidad Católica de Chile

      Análisis de Negocios con Estados Financieros

      Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Accounting, Income Statement, Financial Analysis, Balance Sheet, Cash Flows, Cash Management, Accounting, Working Capital, Accrual Accounting, Asset Management, Operating Expense, Resource Management, Equities, Market Analysis

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      119 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Effectively delivering the news to your audience

      Skills you'll gain: Journalism, Multimedia, Media and Communications, Storytelling, Content Creation, Report Writing, Interviewing Skills, Oral Expression, Photo/Video Production and Technology, Video Production, Writing, Research, Ethical Standards And Conduct

      4.8
      Rating, 4.8 out of 5 stars
      ·
      313 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      How to design Facebook and IG stories using Canva

      Skills you'll gain: Canva (Software), Animations, Content Creation, Infographics, Social Media, Social Media Content, Storytelling, Graphic and Visual Design Software, Design, Graphic Design, Digital Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      149 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Searches related to social media marketing

    meta social media marketing
    social media marketing in practice
    introduction to social media marketing
    meta social media marketing capstone
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…145146147…405

    In summary, here are 10 of our most popular social media marketing courses

    • Basic Information Literacy: The State University of New York
    • Privacy in the Western World: EIT Digital
    • Generative AI: Fundamentals, Applications, and Challenges: University of Michigan
    • Crea una cuenta de negocio en Instagram: Coursera Project Network
    • Transformación digital de Gobiernos: Banco Interamericano de Desarrollo
    • Antisemitism: From Its Origins to the Present: Yad Vashem
    • Publicidad Digital con Google AdWords: Universidad Austral
    • Responsible Conduct of Research: Utrecht University
    • AI for Knowledge Workers: University of California, Davis
    • Análisis de Negocios con Estados Financieros: Pontificia Universidad Católica de Chile

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok