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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      E

      EDUCBA

      Splunk Administration and Advanced Topics

      Skills you'll gain: Splunk, Data Modeling, Role-Based Access Control (RBAC), System Monitoring, Incident Response, User Accounts, Security Information and Event Management (SIEM), Machine Learning, Event Monitoring, Performance Tuning, Data Visualization, Threat Detection, Identity and Access Management, Anomaly Detection, Correlation Analysis, Data Analysis, Authentications, Data Collection, Configuration Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      44 reviews

      Advanced · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      GenAI for Product Managers

      Skills you'll gain: Agile Product Development, Product Management, Generative AI, Product Development, AI Personalization, New Product Development, Product Lifecycle Management, Ideation, Technical Product Management, Data Ethics, Market Analysis, Customer Analysis, Process Development, Brainstorming, Technical Documentation, Artificial Intelligence, Business Ethics

      3.7
      Rating, 3.7 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Data Storage in Microsoft Azure for Associate Developers

      Skills you'll gain: Cloud Storage, Data Storage, Microsoft Azure, Data Storage Technologies, Cloud Applications, Azure Active Directory, Cloud Security, Data Security, Application Development, Application Programming Interface (API), Key Management, Authentications, Unstructured Data

      4.6
      Rating, 4.6 out of 5 stars
      ·
      29 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Professional Selling: Step 2 - Prepare Like a High-Performer

      Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Customer Relationship Building, Needs Assessment, Sales Process, Sales Pipelines, Sales Strategy, Verbal Communication Skills, Lead Generation, Telephone Skills, Overcoming Objections, Communication, Customer Engagement, Product Knowledge, Value Propositions

      4.7
      Rating, 4.7 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Capstone - Launch Your Own Business!

      Skills you'll gain: Product Development, New Product Development, Entrepreneurship, Business Planning, Operations Management, Accounting, Small Business Accounting, New Business Development, Cash Management, Business Development, Commercial Laws, Digital Advertising, Financial Statements, Marketing, Business Strategy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      134 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Analíticas en Páginas Web

      Skills you'll gain: Web Analytics, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Marketing Effectiveness, Analytics, Content Performance Analysis, Market Intelligence, Customer Insights, Consumer Behaviour, Digital Advertising, Pay Per Click Advertising, Customer Relationship Management, Browser Compatibility, Advertising Campaigns

      4.9
      Rating, 4.9 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      LearnQuest

      Demand Forecasting Using Time Series

      Skills you'll gain: Time Series Analysis and Forecasting, Trend Analysis, Data Visualization, Customer Demand Planning, Regression Analysis, Matplotlib, Forecasting, Statistical Analysis, Predictive Modeling, Predictive Analytics, Supply Chain, Data Analysis, Pandas (Python Package)

      3.4
      Rating, 3.4 out of 5 stars
      ·
      36 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Azure Synapse SQL Pool - Implement Polybase

      Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Data Lakes, Cloud-Based Integration, Microsoft SQL Servers, Transact-SQL, Data Integration, Cloud Storage, File Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      95 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      E

      Edureka

      Machine Learning and NLP Basics

      Skills you'll gain: Natural Language Processing, Deep Learning, Predictive Modeling, Text Mining, Classification And Regression Tree (CART), Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Tensorflow, Applied Machine Learning, Machine Learning Algorithms, Supervised Learning, Artificial Neural Networks, Unstructured Data

      3.4
      Rating, 3.4 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Q

      Queen Mary University of London

      Research Instruments and Research Hypotheses

      Skills you'll gain: Research Reports, Statistical Hypothesis Testing, Survey Creation, Research Design, Statistical Analysis, Data Processing, Data Collection, Quantitative Research, Statistics, Data Analysis, Data Validation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Get Started with HubSpot

      Skills you'll gain: HubSpot CRM, Team Building, Customer Relationship Management (CRM) Software, Business Reporting, Marketing Automation, Email Marketing, Sales Development, Customer Data Management, Integrated Marketing Communications, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      20 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Certificado: Google Cloud Digital Leader

      Skills you'll gain: Digital Transformation, Cloud Security, Real Time Data, Cloud Management, Serverless Computing, Distributed Denial-Of-Service (DDoS) Attacks, Google Cloud Platform, Cloud Infrastructure, Artificial Intelligence and Machine Learning (AI/ML), Cloud Computing, Containerization, Cybersecurity, Cloud Storage, Hybrid Cloud Computing, Data Warehousing, Looker (Software), Big Data, Data Security, Data Transformation, Business Transformation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      20 reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Splunk Administration and Advanced Topics: EDUCBA
    • GenAI for Product Managers: Coursera Instructor Network
    • Data Storage in Microsoft Azure for Associate Developers: Microsoft
    • Professional Selling: Step 2 - Prepare Like a High-Performer: Kennesaw State University
    • Capstone - Launch Your Own Business!: Michigan State University
    • Analíticas en Páginas Web: Tecnológico de Monterrey
    • Demand Forecasting Using Time Series: LearnQuest
    • Azure Synapse SQL Pool - Implement Polybase: Coursera Project Network
    • Machine Learning and NLP Basics: Edureka
    • Research Instruments and Research Hypotheses: Queen Mary University of London

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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