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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • C

      Coursera Project Network

      Analyze Website Visitors with Google Analytics Segments

      Skills you'll gain: Google Analytics, Web Analytics, Customer Analysis, Web Analytics and SEO, Marketing Analytics, Customer Insights, Analysis, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      122 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of Illinois Urbana-Champaign

      Sustainable Innovation for Subsistence Marketplaces

      Skills you'll gain: Solution Design, Needs Assessment, Environmental Issue, Design Thinking, Business Planning, Human Centered Design, Entrepreneurship, Market Analysis, Market Dynamics, Business Architecture, Innovation, Market Research, Consumer Behaviour, Economic Development, Business Development, Cultural Sensitivity, Qualitative Research

      Build toward a degree

      4.1
      Rating, 4.1 out of 5 stars
      ·
      125 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Create a Facebook Business Page

      Skills you'll gain: Facebook, Social Media, Social Media Management, Social Media Marketing, Marketing, Administration, Marketing Automation, User Accounts, Automation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      107 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI Cybersecurity & Privacy for Leaders: A Primer

      Skills you'll gain: Prompt Engineering, Cyber Security Strategy, AI Personalization, Information Privacy, Data Ethics, Personally Identifiable Information, Generative AI, Security Strategy, Cybersecurity, Security Awareness, Artificial Intelligence, Data Security

      4.9
      Rating, 4.9 out of 5 stars
      ·
      52 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Introduction to Sensory Science

      Skills you'll gain: Product Development, Food Quality Assurance And Control, Quality Assurance, New Product Development, Food and Beverage, Product Testing, Medical Science and Research, Research, Surveys, Qualitative Research, Nutrition and Diet, Quantitative Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      40 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      W

      West Virginia University

      Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues

      Skills you'll gain: Sales Territory Management, Sales Management, Regional Sales, Sales, Sales Strategy, Business Ethics, Performance Analysis, Legal Risk, Ethical Standards And Conduct, Budgeting, Forecasting, Commercial Laws, Pareto Chart, Cost Accounting, Market Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      58 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      N

      National Taiwan University

      服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points)

      Skills you'll gain: Revenue Management, Service Design, Innovation, Customer experience strategy (CX), Process Design, Financial Services, Price Negotiation, Experience Design, Platform As A Service (PaaS), Business Strategy, Consumer Behaviour, Business Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      149 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Business Analysts: Faster Insights

      Skills you'll gain: Business Analysis, Stakeholder Management, Generative AI Agents, Stakeholder Engagement, Business Requirements, Business Process Modeling, Business Analytics, Requirements Analysis, Stakeholder Communications, Business Process, Business Process Improvement, Business Solutions, Strategic Decision-Making, Data Ethics, Business Ethics, Artificial Intelligence, Accountability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      21 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      London Business School

      Introduction to Digital Transformation: Change & Disruption

      Skills you'll gain: Digital Transformation, Business Transformation, Innovation, Culture Transformation, Enterprise Architecture, Technology Strategies, Organizational Change, Business Strategy, Change Management, Business Technologies, Emerging Technologies, Business Modeling, Competitive Intelligence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      49 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Copywriting with ChatGPT: Crafting High-Quality Blog Content

      Skills you'll gain: Prompt Engineering, Blogs, ChatGPT, Generative AI Agents, Content Creation, Copywriting, Content Marketing, Marketing Materials, AI Personalization, Writing and Editing, Target Audience

      4.2
      Rating, 4.2 out of 5 stars
      ·
      18 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Create an A/B web page marketing test with Google Optimize

      Skills you'll gain: A/B Testing, Google Analytics, Marketing Effectiveness, Web Analytics, Customer experience improvement, Web Analytics and SEO, Target Audience, Web Content, Content Performance Analysis, Marketing, Analytics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      108 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Build a Product Roadmap with Aha!

      Skills you'll gain: Product Roadmaps, Agile Product Development, Product Development, Product Management, Product Planning, User Story, Product Strategy, Project Management Software, Workflow Management, Release Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      108 reviews

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular marketing strategy courses

    • Analyze Website Visitors with Google Analytics Segments: Coursera Project Network
    • Sustainable Innovation for Subsistence Marketplaces: University of Illinois Urbana-Champaign
    • Create a Facebook Business Page: Coursera Project Network
    • Generative AI Cybersecurity & Privacy for Leaders: A Primer: Vanderbilt University
    • Introduction to Sensory Science: University of California, Davis
    • Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues: West Virginia University
    • 服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points): National Taiwan University
    • GenAI for Business Analysts: Faster Insights: Coursera Instructor Network
    • Introduction to Digital Transformation: Change & Disruption: London Business School
    • Copywriting with ChatGPT: Crafting High-Quality Blog Content: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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