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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      The Power of Storytelling: How to Visualize Data in the Cloud

      Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization Software, Dashboard, Data Modeling, Data Access, Business Intelligence, Business Analytics, UI/UX Strategy, Data Governance, Performance Tuning, Cloud Services, Self Service Technologies

      4.3
      Rating, 4.3 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك

      Skills you'll gain: Facebook, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising, Social Media, Social Media Campaigns, Marketing, Customer Communications Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      103 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      The Nature of Data and Relational Database Design

      Skills you'll gain: Decision Support Systems, Database Design, Relational Databases, Database Management, Database Management Systems, SQL, Descriptive Statistics, Data Literacy, Statistics, Business Intelligence, Microsoft Excel, Extract, Transform, Load, Data-Driven Decision-Making, Business Analytics, Data Manipulation, Data Science

      4.5
      Rating, 4.5 out of 5 stars
      ·
      101 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Codio

      Getting Started with Generative AI API

      Skills you'll gain: Prompt Engineering, OpenAI, Large Language Modeling, Generative AI, ChatGPT, Image Analysis, Applied Machine Learning, Animations, Natural Language Processing, Visualization (Computer Graphics), Application Programming Interface (API), Computer Graphics, Text Mining, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Computer Vision, Graphic and Visual Design, Performance Tuning

      4
      Rating, 4 out of 5 stars
      ·
      30 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Copilot for Sales

      Skills you'll gain: Microsoft Copilot, Sales Presentation, Sales Enablement, Taking Meeting Minutes, Microsoft Teams, Meeting Facilitation, Generative AI Agents, Microsoft Outlook, Sales Process, Customer Communications Management, Microsoft 365, Calendar Management, Email Marketing, Negotiation, Customer Relationship Building, Automation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • F

      Fundação Lemann

      Explorando os recursos educacionais da Khan Academy

      Skills you'll gain: Learning Management Systems, Blended Learning, Education Software and Technology, Student-Centred Learning, Teaching, Differentiated Instruction, Data Analysis, Instructional Strategies, Mathematics Education, Performance Reporting, Student Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      96 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Teaching Impacts of Technology in K-12 Education

      Skills you'll gain: Data Ethics, Big Data, Cybersecurity, Student Engagement, Pedagogy, Blockchain, Algorithms, Data Security, Teaching, Cryptography, Education and Training, Technical Communication, Education Software and Technology, Diversity Awareness, Information Privacy, Emerging Technologies, Digital Transformation, Computer Science, Information Technology, Computational Thinking

      4.6
      Rating, 4.6 out of 5 stars
      ·
      58 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Toronto

      Inclusive Analytic Techniques

      Skills you'll gain: Data Ethics, Data Collection, Quantitative Research, Qualitative Research, Data Analysis, Statistical Analysis, Analytics, Regression Analysis, Research, Focus Group, Correlation Analysis, Diversity and Inclusion, Surveys, Probability, Stakeholder Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      78 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Crisis Management and Crisis Communication

      Skills you'll gain: Crisis Management, Consulting, Management Consulting, Strategic Communication, Emergency Response, Corporate Communications, Leadership, Risk Management, Leadership and Management, Business Leadership, Business Risk Management, Contingency Planning, Business Continuity Planning, Risk Analysis, Public Affairs, Public Relations, Internal Communications, Stakeholder Management, Communication, Media Relations

      4.2
      Rating, 4.2 out of 5 stars
      ·
      6 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Advanced Digital Marketing

      Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Online Advertising, Marketing Effectiveness, Digital Marketing, Social Media Campaigns, Business-To-Consumer, Cross-Channel Marketing, AI Personalization, Marketing Strategies, Customer Engagement, Marketing Analytics

      4.2
      Rating, 4.2 out of 5 stars
      ·
      14 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northeastern University

      Healthcare Consumerism and Implication for Care Delivery

      Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Change Management, Health Care, Health Care Administration, Health Policy, Consumer Behaviour, Customer experience improvement, Data-Driven Decision-Making, Payment Systems, Innovation, Emerging Technologies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      83 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Proyecto Final - Programa Especializado en Marketing Digital

      Skills you'll gain: Google Ads, Digital Marketing, Marketing Strategies, Media Buying, Performance Analysis, Paid media, Marketing, Digital Advertising, Advertising Campaigns, Social Media Strategy, Social Media, Relationship Management, Content Strategy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      68 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • The Power of Storytelling: How to Visualize Data in the Cloud: Google Cloud
    • التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك: Coursera Project Network
    • The Nature of Data and Relational Database Design: University of California, Irvine
    • Getting Started with Generative AI API: Codio
    • Copilot for Sales: Microsoft
    • Explorando os recursos educacionais da Khan Academy: Fundação Lemann
    • Teaching Impacts of Technology in K-12 Education: University of California San Diego
    • Inclusive Analytic Techniques: University of Toronto
    • Crisis Management and Crisis Communication: University of Colorado Boulder
    • Advanced Digital Marketing: University of Maryland, College Park

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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