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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Getting started with Azure IOT Hub

      Skills you'll gain: Microsoft Azure, Data Visualization, Microsoft Excel, Internet Of Things, Cloud Storage, Data Storage Technologies, Data Analysis Software, Data Import/Export, Data Pipelines

      4.5
      Rating, 4.5 out of 5 stars
      ·
      76 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Advanced Data Visualization with Tableau

      Skills you'll gain: Tableau Software, Interactive Data Visualization, Data Visualization Software, Data Storytelling, Data Presentation, Data Analysis Expressions (DAX), Dashboard, Data Sharing, Data Integration, Advanced Analytics, Data Modeling, Data Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      17 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      AI Workflow: Data Analysis and Hypothesis Testing

      Skills you'll gain: Data Visualization, Exploratory Data Analysis, Data Presentation, Statistical Hypothesis Testing, Dashboard, Data Analysis, Data Science, Probability & Statistics, Statistical Analysis, Jupyter, Matplotlib, Data Cleansing, Pandas (Python Package), Statistical Inference, Statistics, Data Manipulation

      4.3
      Rating, 4.3 out of 5 stars
      ·
      123 reviews

      Advanced · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create a services customer satisfaction process

      Skills you'll gain: Customer Service, Customer experience strategy (CX), Customer Analysis, Process Mapping, Customer Insights, Process Design, Customer Support, Cross-Channel Marketing, Marketing Operations, Web Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      35 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      Icahn School of Medicine at Mount Sinai

      Integrated Analysis in Systems Biology

      Skills you'll gain: Science and Research, Scientific Methods, Analysis, Systems Analysis, Biology, Bioinformatics, Life Sciences, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      87 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Random Models, Nested and Split-plot Designs

      Skills you'll gain: Statistical Analysis, Regression Analysis, Statistical Modeling, Data Analysis, Statistical Methods, Data Transformation, Probability Distribution

      4.6
      Rating, 4.6 out of 5 stars
      ·
      34 reviews

      Intermediate · Course · 1 - 4 Weeks

    • P

      Pontificia Universidad Católica del Perú

      Fundamentos del Modelo de Negocio Canvas

      Skills you'll gain: Business Modeling, Value Propositions, Customer Analysis, Strategic Partnership, Target Market, Business Planning, Business Process, Business Strategies, Business Development, Revenue Management, Business Continuity, Business Analysis, New Business Development, Market Analysis, Customer Relationship Management, Resource Management, Cost Accounting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      164 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Ubiquitous Learning and Instructional Technologies

      Skills you'll gain: Learning Management Systems, Education Software and Technology, Instructional Strategies, Pedagogy, Computer Programming, Computer Science, Interactive Design, Collaborative Software, Artificial Intelligence, Innovation, Cloud Applications

      4.6
      Rating, 4.6 out of 5 stars
      ·
      71 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Créer un site Web gratuit avec WordPress

      Skills you'll gain: WordPress, Content Management Systems, Web Design and Development, Blogs, Content Management, Photo Editing, Business Marketing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      93 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Instructor Network

      Success with Integrity: Business Ethics Foundation

      Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Decision Making, Trustworthiness, Professionalism, Personal Integrity, Business Management, Global Marketing, Compliance Management, Leadership Studies, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Conflict Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      127 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      Essential Skills for Comp & Benefits Professionals

      Skills you'll gain: Data Collection, Data-Driven Decision-Making, Microsoft Excel, Project Management, Data Analysis, Compensation and Benefits, Google Sheets, Timelines, Data Cleansing, Agile Methodology, Employee Surveys, Focus Group

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Plataformas para procesar datos no tradicionales​

      Skills you'll gain: Spatial Analysis, NoSQL, Spatial Data Analysis, Geospatial Mapping, Geographic Information Systems, Public Cloud, Big Data, MongoDB, Apache Hadoop, Apache Spark, Distributed Computing, Data Architecture, Cloud Services, Data Processing, Cloud Computing, Scalability, Databases, Environmental Monitoring, File Systems, Image Analysis

      4.2
      Rating, 4.2 out of 5 stars
      ·
      10 reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Getting started with Azure IOT Hub: Coursera Project Network
    • Advanced Data Visualization with Tableau: SkillUp EdTech
    • AI Workflow: Data Analysis and Hypothesis Testing: IBM
    • Create a services customer satisfaction process: Coursera Project Network
    • Integrated Analysis in Systems Biology: Icahn School of Medicine at Mount Sinai
    • Random Models, Nested and Split-plot Designs: Arizona State University
    • Fundamentos del Modelo de Negocio Canvas: Pontificia Universidad Católica del Perú
    • Ubiquitous Learning and Instructional Technologies: University of Illinois Urbana-Champaign
    • Créer un site Web gratuit avec WordPress: Coursera Project Network
    • Success with Integrity: Business Ethics Foundation: Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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