Social Media Marketing

Social Media Marketing is a digital marketing strategy that utilizes various social media platforms to connect, engage, and communicate with a target audience. Coursera's Social Media Marketing catalogue teaches you how to effectively leverage these platforms to enhance brand visibility, increase website traffic, and drive customer engagement. You'll learn how to build a robust social media strategy, gain expertise in creating and promoting engaging content, understand how to measure and analyze social media metrics, and familiarize yourself with various social media tools and technologies. This knowledge will enable you to craft compelling social media campaigns that resonate with your audience, enhance your digital marketing skills, and stay ahead in the rapidly evolving digital landscape.
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Find the best Social Media Marketing course for your goals

  • Coursera

    Skills you'll gain: Facebook, Social Media Marketing, Marketing Analytics, Social Media Management, Advertising, Target Audience, Digital Advertising, Drive Engagement, Content Strategy, Content Creation

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Free Trial

    Skillshare

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Instagram, Video Editing, Professional Development, Digital Content, Branding, Portfolio Management, Promotional Strategies

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial

    Meta

    Skills you'll gain: Marketing Analytics, Analytics, Marketing, Data Analysis, Resource Utilization, Marketing Effectiveness, Registration, Statistical Methods, Digital Marketing, Social Media Marketing

    4.4
    Rating, 4.4 out of 5 stars
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Instagram, Social Media Marketing, Social Media Content, Marketing Budgets, Social Media, Graphic and Visual Design Software, Graphic and Visual Design, Brand Awareness, Branding

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Kennesaw State University

    Skills you'll gain: Global Marketing, Marketing Effectiveness, Marketing, Regulatory Compliance, Strategic Marketing, Stakeholder Management, Innovation, Stakeholder Communications, Corporate Sustainability, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, MarTech, Marketing Planning, Value Propositions, Social Media Marketing, Marketing Strategies, Business Strategy, Business

    4.7
    Rating, 4.7 out of 5 stars
    13 reviews

    Beginner · Specialization · 3 - 6 Months

  • Meta

    Skills you'll gain: Data Storytelling, Social Media Marketing, Marketing Analytics, Social Media Campaigns, Marketing Effectiveness, Data-Driven Decision-Making, Advertising Campaigns, Social Media, Social Media Strategy, Social Media Management, Marketing, Marketing Communications, A/B Testing, Facebook, Performance Reporting, Presentations, Advertising, Return On Investment, Communication, Key Performance Indicators (KPIs)

    5
    Rating, 5 out of 5 stars
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Content Marketing, Web Analytics and SEO, Search Engine Optimization, Content Strategy, Marketing Planning, Marketing Strategy and Techniques, Social Media Marketing, Driving engagement, Social Media Strategy, Cross-Channel Marketing, Social Media, Marketing Automation, Campaign Management, Customer experience strategy (CX), User Experience, Brand Management, Customer Relationship Management (CRM) Software, AI Personalization

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    3.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Canva (Software), Animations, Photo Editing, Graphic and Visual Design Software, Marketing Design, Social Media Content, Graphic Design, Editing, Graphic and Visual Design, Social Media Marketing, Content Creation, Social Media, Design, Typography, Data Import/Export, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera

    Skills you'll gain: Instagram, Marketing Strategies, Content Creation, Marketing Communications, Marketing, Social Media Marketing, Social Media, Influencing, Target Audience, Stakeholder Communications, Prospecting and Qualification

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera

    Skills you'll gain: Sales Presentation, Customer Engagement, Canva (Software), Video Production, Marketing Materials, Promotional Materials, Copywriting, Promotional Strategies, Multimedia, Product Promotion, Marketing, Social Media Marketing, Target Audience, Value Propositions, Content Creation, Animations

    4.3
    Rating, 4.3 out of 5 stars
    1.1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Northwestern University

    Skills you'll gain: Real Time Data, Social Media Content, Social Media, Social Media Marketing, Big Data, Crisis Management, Analytics, Content Marketing, Social Media Strategy, Text Mining, Data-Driven Decision-Making, Competitive Analysis, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    1.6K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Google

    Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising

    5
    Rating, 5 out of 5 stars
    8 reviews

    Beginner · Specialization · 3 - 6 Months