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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • I

      IBM

      IBM AI Engineering

      Skills you'll gain: Prompt Engineering, Large Language Modeling, PyTorch (Machine Learning Library), Supervised Learning, Feature Engineering, Generative AI, Keras (Neural Network Library), Deep Learning, Jupyter, Natural Language Processing, Reinforcement Learning, Unsupervised Learning, Generative AI Agents, Scikit Learn (Machine Learning Library), Image Analysis, Data Manipulation, Tensorflow, Python Programming, Verification And Validation, Artificial Neural Networks

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      20K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Increase Engagement to your Instagram Business Profile

      Skills you'll gain: Instagram, Social Media, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling, Branding

      4
      Rating, 4 out of 5 stars
      ·
      315 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • M

      Meta

      Python Data Analytics

      Skills you'll gain: Pandas (Python Package), Data Analysis, Exploratory Data Analysis, Data Modeling, Data Manipulation, Jupyter, Data Processing, Matplotlib, Programming Principles, Data Cleansing, Data Visualization Software, Python Programming, Scripting

      4.3
      Rating, 4.3 out of 5 stars
      ·
      194 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Finance & Quantitative Modeling for Analysts

      Skills you'll gain: Return On Investment, Financial Reporting, Capital Budgeting, Financial Statements, Financial Modeling, Mathematical Modeling, Statistical Modeling, Regression Analysis, Business Modeling, Income Statement, Financial Analysis, Risk Analysis, Cash Flows, Business Mathematics, Financial Planning, Corporate Finance, Predictive Analytics, Spreadsheet Software, Google Sheets, Microsoft Excel

      4.5
      Rating, 4.5 out of 5 stars
      ·
      17K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free
      Free
      M

      Maven Analytics

      ChatGPT & Generative AI for Data Analytics

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Data Analysis Expressions (DAX), Power BI, Deep Learning, Excel Formulas, Analytics, Google Sheets, Machine Learning Methods, Large Language Modeling, Microsoft Excel, Artificial Intelligence, Python Programming, SQL, Debugging

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google

      Prepare Data for Exploration

      Skills you'll gain: Data Ethics, Data Analysis, Data Literacy, Data Security, Google Sheets, Data Cleansing, Databases, Data Access, Data Quality, Data Management, Data Collection, Relational Databases, SQL, Metadata Management, Unstructured Data

      4.8
      Rating, 4.8 out of 5 stars
      ·
      22K reviews

      Beginner · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      Data Science: Foundations using R

      Skills you'll gain: Rmarkdown, Exploratory Data Analysis, Version Control, Statistical Analysis, R Programming, Data Manipulation, Data Cleansing, Data Science, Data Wrangling, Data Visualization, Plot (Graphics), Statistical Programming, Ggplot2, Big Data, Git (Version Control System), Data Integration, Knitr, Data Analysis, Data Sharing, Statistical Reporting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      48K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: New AI skills
      New AI skills
      A

      Adobe

      Adobe Graphic Designer

      Skills you'll gain: Photo Editing, Adobe Illustrator, Color Theory, Adobe Photoshop, Adobe Acrobat, Typography, Color Matching, Generative AI, Document Management, Graphic and Visual Design, Visual Design, Design, Graphic Design, Web Content Accessibility Guidelines, Photography, Prompt Engineering, Workflow Management, Collaborative Software, Adobe Creative Cloud, Data Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      728 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • I

      IBM

      BI Foundations with SQL, ETL and Data Warehousing

      Skills you'll gain: Data Warehousing, SQL, Extract, Transform, Load, Apache Airflow, Linux Commands, IBM Cognos Analytics, Data Pipelines, Apache Kafka, Bash (Scripting Language), Shell Script, Dashboard, File Management, Star Schema, Unix Shell, IBM DB2, Business Intelligence, Interactive Data Visualization, Databases, Stored Procedure, Relational Databases

      4.6
      Rating, 4.6 out of 5 stars
      ·
      24K reviews

      Beginner · Specialization · 3 - 6 Months

    • H

      HRCI

      HRCI Human Resource Associate

      Skills you'll gain: Talent Acquisition, Training and Development, Compensation and Benefits, Training Programs, Recruitment, Employee Training, Full Cycle Recruitment, Job Analysis, Employee Performance Management, Compensation Management, Performance Appraisal, Job Evaluation, Developing Training Materials, Compensation Strategy, Human Resource Policies, Organizational Structure, Occupational Safety And Health, Business Continuity Planning, Risk Management, Business Risk Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.4K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New AI skills
      New AI skills
      A

      Adobe

      Adobe Content Creator

      Skills you'll gain: Color Theory, Social Media Content, Target Audience, Video Production, Typography, Color Matching, Multimedia, Content Creation, Generative AI, Graphic and Visual Design, Social Media Strategy, Content Performance Analysis, Social Media Marketing, Visual Design, Storyboarding, Design, Prompt Engineering, Adobe Creative Cloud, Data Ethics, Artificial Intelligence

      4.7
      Rating, 4.7 out of 5 stars
      ·
      755 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • J

      Johns Hopkins University

      Health Informatics

      Skills you'll gain: Health Informatics, Health Technology, Change Management, Vendor Management, Health Policy, Health Care, Process Improvement, Workflow Management, Health Care Administration, Healthcare Industry Knowledge, Health Information Management, Clinical Leadership, Organizational Change, Decision Support Systems, Solution Design, IT Management, Clinical Data Management, Health Systems, Project Management, Databases

      4.4
      Rating, 4.4 out of 5 stars
      ·
      888 reviews

      Beginner · Specialization · 3 - 6 Months

    Marketing Analytics learners also search

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    In summary, here are 10 of our most popular marketing analytics courses

    • IBM AI Engineering: IBM
    • Increase Engagement to your Instagram Business Profile : Coursera Project Network
    • Python Data Analytics: Meta
    • Finance & Quantitative Modeling for Analysts: University of Pennsylvania
    • ChatGPT & Generative AI for Data Analytics: Maven Analytics
    • Prepare Data for Exploration: Google
    • Data Science: Foundations using R: Johns Hopkins University
    • Adobe Graphic Designer: Adobe
    • BI Foundations with SQL, ETL and Data Warehousing: IBM
    • HRCI Human Resource Associate: HRCI

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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