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    Digital Marketing Courses

    Digital marketing courses can help you learn how to reach audiences online through search engines, social media, email, and content strategies.

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    Find the Best Digital Marketing Course for Your Goals

    • I

      IE Business School

      Brand and Product Management

      Skills you'll gain: Product Lifecycle Management, Brand Strategy, Brand Management, Customer experience strategy (CX), Branding, Brand Awareness, Product Management, Brand Loyalty, Product Strategy, Product Planning, New Product Development, Employee Engagement, Customer Engagement, Portfolio Management, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • S

      Siemens

      Introduction to Digital Transformation

      Skills you'll gain: Digital Transformation, Product Lifecycle Management, Business Technologies, Automation, Internet Of Things, Product Development, Technology Strategies, Product Design, Emerging Technologies, Wireless Networks, Augmented and Virtual Reality (AR/VR), Artificial Intelligence

      4.6
      Rating, 4.6 out of 5 stars
      ·
      97 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      What is Data Science?

      Skills you'll gain: Data Literacy, Data Mining, Big Data, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Data-Driven Decision-Making, Deep Learning, Machine Learning, Artificial Intelligence

      4.7
      Rating, 4.7 out of 5 stars
      ·
      75K reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      California Institute of the Arts

      Graphic Design

      Skills you'll gain: Typography, Design Elements And Principles, Graphic Design, Visual Design, Logo Design, Design Software, Digital Design, Creative Design, Graphic and Visual Design, Color Theory, Adobe InDesign, Photo Editing, Photography, Style Guides, Branding, Peer Review, Art History, Design, Aesthetics, Design Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      21K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

      Skills you'll gain: Target Market, Sales Strategy, Marketing Planning, Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Digital Marketing, Brand Management, Market Opportunities, Business Metrics, Customer Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      E-Marketing

      Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Marketing Effectiveness, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Marketing Strategies, Google Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      385 reviews

      Beginner · Specialization · 1 - 3 Months

    • V

      Vanderbilt University

      ChatGPT: Master Free AI Tools to Supercharge Productivity

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Productivity, AI Personalization, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Expense Management, Creative Thinking, Ingenuity, Productivity Software, Brainstorming, Travel Arrangements, Innovation, Scenario Testing, Problem Solving, Application Development, Data Quality

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Business Analytics

      Skills you'll gain: People Analytics, Data-Driven Decision-Making, Human Capital, Business Analytics, Descriptive Analytics, Business Intelligence, Financial Data, Marketing Analytics, Analytics, Talent Management, Financial Analysis, Predictive Analytics, Human Resources Management and Planning, Peer Review, Business Analysis, Financial Statement Analysis, Financial Forecasting, Customer Insights, Workforce Planning, Demand Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18K reviews

      Beginner · Specialization · 3 - 6 Months

    • T

      The Museum of Modern Art

      Modern and Contemporary Art and Design

      Skills you'll gain: Art History, Performing Arts, Photography, Aesthetics, Culture, Electronic Media, Creativity, Social Justice, Cultural Diversity, Media and Communications, Innovation, Design, Liberal Arts, Journalism, Storytelling, Architectural Design, Multimedia, Design Elements And Principles, Environmental Issue, Photo/Video Production and Technology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15K reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Macquarie University

      Excel Skills for Business: Essentials

      Skills you'll gain: Microsoft Excel, Data Visualization, Spreadsheet Software, Excel Formulas, Data Management, Data Entry, Productivity Software

      4.9
      Rating, 4.9 out of 5 stars
      ·
      50K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      N

      Nanyang Technological University, Singapore

      Introduction to Forensic Science

      Skills you'll gain: Criminal Investigation and Forensics, Scientific Methods, Chemistry, Investigation, Biochemistry, Pharmacology, Laboratory Testing, Pathology, Microbiology

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.6K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of California, Irvine

      Project Management & Other Tools for Career Development

      Skills you'll gain: Business Writing, Negotiation, Stakeholder Management, Project Performance, Business Correspondence, Creative Problem-Solving, Problem Solving, Conflict Management, Concision, Project Risk Management, Editing, Decision Making, Change Control, Grammar, Project Management, Creativity, Organizational Effectiveness, Project Planning, Emotional Intelligence, Relationship Building

      4.7
      Rating, 4.7 out of 5 stars
      ·
      37K reviews

      Beginner · Specialization · 3 - 6 Months

    Searches related to digital marketing

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    1…141516…272

    In summary, here are 10 of our most popular digital marketing courses

    • Brand and Product Management: IE Business School
    • Introduction to Digital Transformation: Siemens
    • What is Data Science? : IBM
    • Graphic Design: California Institute of the Arts
    • Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women: Goldman Sachs
    • E-Marketing: University of California, Irvine
    • ChatGPT: Master Free AI Tools to Supercharge Productivity: Vanderbilt University
    • Business Analytics: University of Pennsylvania
    • Modern and Contemporary Art and Design: The Museum of Modern Art
    • Excel Skills for Business: Essentials: Macquarie University

    Why Learn Digital Marketing?

    Digital marketing is the practice of promoting products, services, or ideas through online channels like search engines, social media, email, and websites. It’s essential for reaching audiences in today’s connected world and plays a key role in business growth across industries. Learning digital marketing equips you with adaptable skills for driving engagement, measuring impact, and advancing your career in a digital-first economy.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    If you want to learn digital marketing for career advancement, business growth, or personal projects, having a clear goal will guide your learning. Regular practice, such as creating and optimizing campaigns, is crucial. Join online communities like Reddit’s r/digital_marketing for tips and support. Work on real projects such as managing social media accounts or running ad campaigns. Digital Marketing Specialization by University of Illinois Urbana-Champaign on Coursera is a great starting yet comprehensive resource.‎

    Coursera’s Digital Marketing courses provide learners with a wide range of skills necessary for success in the digital marketing landscape:

    • Strategies for effective online marketing across various digital platforms
    • Techniques for search engine optimization (SEO) and search engine marketing (SEM)
    • Skills in social media marketing and content creation
    • Understanding of email marketing, affiliate marketing, and display advertising
    • Data analysis and conversion rate optimization to measure campaign effectiveness
    • Digital branding and reputation management‎

    Digital Marketing courses on Coursera are inclusive, accommodating learners with varying levels of experience:

    • Beginners can start with introductory courses that cover the basics of digital marketing.
    • Those with some marketing background can deepen their expertise in specific digital marketing channels or tools.
    • Advanced digital marketers can explore sophisticated strategies and technologies for optimizing digital campaigns.‎

    Upon completing Digital Marketing courses, learners can obtain credentials that may support their career development:

    • Professional certificates that may demonstrate a foundational understanding and practical skills in digital marketing
    • Specializations that focus on nuanced aspects of digital marketing such as digital analytics or inbound marketing
    • Certificates that can potentially be recognized by employers as evidence of your digital marketing expertise‎

    Skills gained from Digital Marketing courses can lead to various roles within the marketing field:

    • Digital Marketing Manager, planning and executing digital marketing campaigns
    • SEO Specialist, optimizing website content for search engines
    • Social Media Manager, managing a brand’s presence on social media platforms
    • Content Strategist, developing engaging content aligned with business goals
    • PPC Analyst, managing pay-per-click advertising campaigns

    Discover which digital marketing role suits you best by taking our career quiz!‎

    Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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