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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      English for Effective Business Communications

      Skills you'll gain: English Language, Marketing, Business, Vocabulary, Telecommuting, Human Resources, People Management, Office Management, Leadership and Management, Human Resources Management and Planning, Business Communication, Marketing Management, Recruitment, Business Writing, Grammar, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      114 reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Mastering Portfolio Analysis

      Skills you'll gain: Portfolio Management, Financial Analysis, Data Analysis, Risk Management, Quantitative Research, Market Data, Financial Modeling, Investments, Asset Management, Performance Metric

      4.6
      Rating, 4.6 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Data Warehousing and Business Intelligence

      Skills you'll gain: Extract, Transform, Load, Data Warehousing, Data Mining, Business Intelligence, Star Schema, Snowflake Schema, Data Modeling, Data Mart, Data Architecture, Unsupervised Learning, Business Analytics, Data-Driven Decision-Making, Machine Learning Methods, Databases, Statistical Methods, Data Science, Predictive Modeling, Big Data, Cloud Computing, Market Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      120 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Tools for Exploratory Data Analysis in Business

      Skills you'll gain: Data Storytelling, Extract, Transform, Load, Business Analytics, Business Intelligence, Exploratory Data Analysis, Data Quality, Analytics, Data Visualization Software, Data Analysis, Power BI, Alteryx, Descriptive Statistics, Statistical Methods, Data Transformation, R Programming

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      50 reviews

      Beginner · Course · 1 - 4 Weeks

    • R

      Rice University

      Introduction à l'analyse de données à l'aide d'Excel

      Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Excel Formulas, Data Visualization Software, Graphing, Data Analysis, Scatter Plots, Histogram, Data Manipulation, Data Cleansing, Data Import/Export

      4.5
      Rating, 4.5 out of 5 stars
      ·
      20 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Design a Client Welcome Kit using Canva

      Skills you'll gain: Canva (Software), Design, Process Mapping, Brochures, Marketing Collateral, Graphic Design, Presentations, Content Creation, Marketing Materials, Color Theory, Portfolio Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      94 reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI: Accelerate your Digital Marketing Career

      Skills you'll gain: Digital Advertising, Email Marketing, Generative AI, Digital Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Prompt Engineering, Search Engine Optimization, Copywriting, Business Ethics, E-Commerce, Customer experience improvement

      5
      Rating, 5 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Get started with Microsoft Planner

      Skills you'll gain: Marketing Planning, Business Planning, Microsoft Teams, Microsoft 365, Productivity Software, Project Management Software, Project Planning, Collaborative Software

      3.9
      Rating, 3.9 out of 5 stars
      ·
      16 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      ¿Qué hacer con tu estrategia digital en tiempos de cambio?

      Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Customer Relationship Building, Search Engine Optimization, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Customer Acquisition Management, Customer experience improvement, Cash Flows, Marketing Communications, Web Analytics

      4.9
      Rating, 4.9 out of 5 stars
      ·
      110 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Google Ads for Beginners: Master Essentials & Fundamentals

      Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Digital Advertising, Search Engine Marketing, Marketing

      4.2
      Rating, 4.2 out of 5 stars
      ·
      6 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      Universitat Autònoma de Barcelona

      Economía del Cambio Climático

      Skills you'll gain: Supply And Demand, Economics, Environmental Policy, Behavioral Economics, International Relations, Big Data, Cost Benefit Analysis, Environmental Regulations, Tax, Mathematical Modeling, Mitigation, Market Analysis, Decision Making, Environmental Science

      4.1
      Rating, 4.1 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Michigan

      Data-Oriented Python Programming and Debugging

      Skills you'll gain: Debugging, NumPy, Statistical Hypothesis Testing, Sampling (Statistics), Statistical Inference, Pandas (Python Package), Data Structures, Probability & Statistics, Statistical Methods, Probability, Statistics, Probability Distribution, Statistical Analysis, Data Analysis, Program Development, Large Language Modeling, Data Manipulation, Programming Principles, Computer Programming, Python Programming

      Intermediate · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • English for Effective Business Communications: University of California, Irvine
    • Mastering Portfolio Analysis : Coursera Instructor Network
    • Data Warehousing and Business Intelligence: University of California, Irvine
    • Tools for Exploratory Data Analysis in Business: University of Illinois Urbana-Champaign
    • Introduction à l'analyse de données à l'aide d'Excel: Rice University
    • Design a Client Welcome Kit using Canva: Coursera Project Network
    • Generative AI: Accelerate your Digital Marketing Career: IBM
    • Get started with Microsoft Planner: Coursera Project Network
    • ¿Qué hacer con tu estrategia digital en tiempos de cambio?: Tecnológico de Monterrey
    • Google Ads for Beginners: Master Essentials & Fundamentals: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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