• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Project Manager Engagement with Stakeholders

      Skills you'll gain: Stakeholder Communications, Stakeholder Engagement, Conflict Management, Strategic Communication, Communication Strategies, Project Management Institute (PMI) Methodology, Project Management, Interpersonal Communications, Agile Project Management, Corporate Communications, Communication, Governance, Relationship Building, Influencing, Active Listening

      4.7
      Rating, 4.7 out of 5 stars
      ·
      50 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Making Money as a Freelancer

      Skills you'll gain: Financial Reporting, Financial Analysis, Cost Management, Financial Forecasting, Sales Strategy, Financial Planning, Financial Management, Accounting and Finance Software, Business Consulting, Budgeting, Business Planning, Entrepreneurship

      4.7
      Rating, 4.7 out of 5 stars
      ·
      181 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Total Data Quality

      Skills you'll gain: Data Quality, Data Governance, Data Processing, Data Integrity, Data Access, Data Management, Data Validation, Data Strategy, Data Collection, Data Analysis, Statistical Analysis, Sampling (Statistics), Statistical Methods

      4.6
      Rating, 4.6 out of 5 stars
      ·
      52 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Emerging Technology, Disruption, and AI

      Skills you'll gain: Emerging Technologies, Forecasting, Innovation, Decision Making, Technology Strategies, Business Transformation, Strategic Decision-Making, Artificial Intelligence, Automation, Digital Transformation, Probability, Organizational Change, Organizational Strategy, Business Strategies, Scenario Testing, Business Ethics, Ethical Standards And Conduct

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Marketing Science e Estratégia de Marketing

      Skills you'll gain: Strategic Marketing, Consumer Behaviour, Marketing Strategies, Marketing, Marketing Management, Marketing Analytics, Business Strategy, Value Propositions, Target Market, Customer Analysis, Data-Driven Decision-Making, Competitive Analysis

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Marketing Design with Easil

      Skills you'll gain: Customer Engagement, Social Media Content, Social Media Marketing, Marketing Design, Loyalty Programs, Branding, Marketing Materials, Social Media, Creative Design, Marketing, Graphic and Visual Design Software, Advertising Campaigns

      4.8
      Rating, 4.8 out of 5 stars
      ·
      198 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Create a Project Management Tracker using Google Sheets

      Skills you'll gain: Google Sheets, Project Management Software, Project Management, Collaborative Software, Spreadsheet Software, Productivity Software, Data Management, Business, Data Visualization

      4.6
      Rating, 4.6 out of 5 stars
      ·
      275 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Business Model Canvas

      Skills you'll gain: Value Propositions, Business Planning, Business Modeling, Strategic Partnership, Target Market, Customer Analysis, Business Strategy, Marketing Channel, Cost Control, Operating Cost, Revenue Management, Resource Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      52 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Simplilearn

      CBAP Certification Business Analysis Training

      Skills you'll gain: Scope Management, Requirements Management, Business Analysis, Stakeholder Engagement, Cost Estimation, Project Planning, Project Management Office (PMO), Descriptive Statistics, Stakeholder Management, Excel Macros, Microsoft Excel, Project Management, Earned Value Management, Business Analytics, Pivot Tables And Charts, Data Visualization, Business Requirements, Quality Management, Data Analysis, Data Validation

      4
      Rating, 4 out of 5 stars
      ·
      10 reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Create Animated Social Media Posts using Canva

      Skills you'll gain: Canva (Software), Animations, Content Creation, Graphic and Visual Design, Graphic Design, Social Media, Design Elements And Principles, Typography, Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      168 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Enhance Organizational Communications with Slack

      Skills you'll gain: Slack (Software), Internal Communications, Collaborative Software, Communication Strategies, Stakeholder Communications, Team Management, Organizational Skills, Business Communication, Stakeholder Engagement, Resource Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      73 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      The Strategist's Challenge

      Skills you'll gain: Competitive Analysis, Strategic Thinking, Business Strategy, Competitive Intelligence, Market Analysis, Organizational Strategy, Analysis, Strategic Decision-Making, Value Propositions, Company, Product, and Service Knowledge, Business Modeling, Market Dynamics, Market Opportunities, Business Economics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      76 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…130131132…312

    In summary, here are 10 of our most popular marketing strategy courses

    • Project Manager Engagement with Stakeholders: Microsoft
    • Making Money as a Freelancer: California Institute of the Arts
    • Total Data Quality: University of Michigan
    • Emerging Technology, Disruption, and AI: University of Illinois Urbana-Champaign
    • Marketing Science e Estratégia de Marketing: Fundação Instituto de Administração
    • Marketing Design with Easil: Coursera Project Network
    • Create a Project Management Tracker using Google Sheets: Coursera Project Network
    • Business Model Canvas: Coursera Project Network
    • CBAP Certification Business Analysis Training: Simplilearn
    • Create Animated Social Media Posts using Canva: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok