Marketing Analytics

Marketing Analytics is the practice of measuring, managing, and analyzing marketing performance data to enhance efficiency and optimize return on investment (ROI). Coursera's Marketing Analytics catalogue teaches you how to use quantitative methods, software tools, and data visualization techniques to make data-driven marketing decisions. You'll learn to analyze customer behavior, predict future trends, understand market segmentation, and make strategic decisions based on data. This skill will enable you to leverage analytics to improve your marketing strategies, enhance customer engagement, and drive business growth.
45credentials
1online degree
187courses

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Find the best Marketing Analytics course for your goals

  • Status: Free Trial

    Skills you'll gain: Value Propositions, Social Media Marketing, Social Media Strategy, Consumer Behaviour, Strategic Planning, Search Engine Optimization, Marketing Operations, Market Research, Competitive Analysis, Business Modeling, Marketing Analytics, Web Analytics and SEO, Marketing Psychology, Operations Management, Technical Management, Marketing Management, Digital Marketing, Branding, Google Ads, Forecasting

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Analytics, Data-Driven Decision-Making, Marketing, Customer Analysis, Market Analysis, Marketing Strategies, Data Analysis, Time Series Analysis and Forecasting, Product Knowledge, Data Visualization Software, Cross Selling, Product Promotion, Python Programming, Key Performance Indicators (KPIs)

  • Status: Free Trial

    Skills you'll gain: Responsible AI, Data Ethics, Marketing Management, AI Personalization, Marketing Strategies, Business Ethics, Ethical Standards And Conduct, Marketing Analytics, Case Studies, Information Privacy

  • Status: Free Trial

    Skills you'll gain: Email Marketing, Google Ads, Paid media, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Media Planning, Customer experience strategy (CX), Online Advertising, Email Automation, Marketing, Digital Marketing, E-Commerce

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, MarTech, Data-Driven Decision-Making, Predictive Analytics, Digital Marketing, Machine Learning, Innovation, Trend Analysis, Brand Management, Deep Learning, Artificial Intelligence, Artificial Neural Networks

  • Status: Free Trial

    Skills you'll gain: Customer Analysis, AI Personalization, Customer Insights, Marketing Analytics, Generative AI, Target Audience, Marketing, Marketing Strategies, Marketing Effectiveness, Social Media Campaigns, Customer Engagement, Content Creation, Data-Driven Decision-Making, Analysis, Scalability

  • Status: New
    Status: Free Trial

    Skills you'll gain: Prompt Engineering, AI Personalization, Generative AI, Project Design, Artificial Intelligence, Persona Development, Marketing Automation, Marketing, Brainstorming, Marketing Analytics, Content Creation

  • Skills you'll gain: Prompt Engineering, Marketing Design, Generative AI, A/B Testing, Marketing Materials, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content, OpenAI

  • Status: Preview

    Skills you'll gain: Regression Analysis, Correlation Analysis, Data Mining, Market Research, Marketing Analytics, Statistical Analysis, Business Intelligence, Marketing, Data-Driven Decision-Making, SPSS (Software), Consumer Behaviour, Probability & Statistics, Data Analysis, Customer Analysis, Microsoft Excel

  • Status: New
    Status: Free Trial

    Skills you'll gain: Marketing Budgets, Marketing Effectiveness, Marketing Strategies, Marketing Planning, Brand Management, Campaign Management, Competitive Analysis, Market Analysis, Brand Awareness, Marketing Analytics, Brand Loyalty, Customer experience strategy (CX), Business Strategy, Performance Measurement, Digital Marketing

  • Skills you'll gain: Facebook, Sales Process, Social Media, Lead Generation, Marketing Analytics, Sales, Marketing Channel, E-Commerce, Marketing, Growth Strategies, Business

  • Status: Preview

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research