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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Time, Change, and Decisions for Marketing

      Skills you'll gain: Marketing Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Data-Driven Decision-Making, Marketing Effectiveness, Forecasting, Marketing Strategies, Strategic Decision-Making, Time Series Analysis and Forecasting, Trend Analysis, Statistical Modeling, Simulation and Simulation Software, Predictive Analytics, Customer Analysis, Customer Engagement, Bayesian Statistics, Customer Retention, Reinforcement Learning, Probability Distribution

      Intermediate · Course · 1 - 4 Weeks

    • C

      CentraleSupélec

      Two Speed IT: How Companies Can Surf the Digital Wave, a BCG Perspective

      Skills you'll gain: IT Management, Business Transformation, Workforce Management, Digital Transformation, Operational Efficiency, Information Technology, Product Strategy, Profit and Loss (P&L) Management, Financial Management, Company, Product, and Service Knowledge, Business Analysis, Product Marketing, Expectation Management

      4.3
      Rating, 4.3 out of 5 stars
      ·
      151 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      EIT Digital

      Standardisation & Technology

      Skills you'll gain: Technical Standard, Data Ethics, Interoperability, Emerging Technologies, Information Privacy, Governance, Telecommunications, Artificial Intelligence

      4.5
      Rating, 4.5 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Program Management: Framework, Strategy, and Planning

      Skills you'll gain: Program Management, Organizational Strategy, Risk Management, Project Management Life Cycle, Project Management, Benefits Administration, Strategic Planning, Risk Analysis, Portfolio Management, Stakeholder Management, Change Management, Governance, Project Closure, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Practice Exam for AIPMM Certified Product Manager (CPM)

      Skills you'll gain: Product Management, Product Lifecycle Management, Go To Market Strategy, Agile Methodology, Innovation, Market Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      37 reviews

      Advanced · Course · 1 - 4 Weeks

    • I

      IIT Bombay

      Introduction to Business Management: Winning Internally

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Production Process, Financial Management, Accounting, Business Management, Organizational Structure, Business, Manufacturing Operations, Leadership, Human Resources, Business Strategies, Strategic Thinking, Financial Statements, Innovation, Product Development

      4.9
      Rating, 4.9 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Get Started with HubSpot

      Skills you'll gain: HubSpot CRM, Team Building, Customer Relationship Management (CRM) Software, Business Reporting, Marketing Automation, Email Marketing, Sales Development, Customer Data Management, Integrated Marketing Communications, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      20 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Legal Aspects of Entrepreneurship

      Skills you'll gain: Intellectual Property, Commercial Laws, Risk Management, Business Risk Management, Entrepreneurship, Entrepreneurial Finance, Vendor Contracts, Legal Risk, Law, Regulation, and Compliance, Contract Negotiation, Contract Management, Contract Review, Business, Legal Strategy, Labor Law, Business Management, Business Planning, Business Strategy, Innovation, Regulation and Legal Compliance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      251 reviews

      Beginner · Specialization · 3 - 6 Months

    • F

      Fundação Lemann

      Gestão para a Aprendizagem: Módulo Gestão Estratégica

      Skills you'll gain: Planning, Strategic Leadership, Organizational Strategy, Action Oriented, Leadership and Management, Quality Assessment, Quality Improvement, Organizational Effectiveness, Analysis, Needs Assessment, Community Development, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      145 reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      Adobe

      Multichannel Content Marketing

      Skills you'll gain: Content Marketing, Marketing Strategies, Cross-Channel Marketing, Marketing Effectiveness, MarTech, Campaign Management, Marketing Automation, Diversity Marketing, Content Strategy, Lead Generation, Marketing Analytics, Market Research, Presentations, Competitive Analysis, Data-Driven Decision-Making, Business Ethics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Business Strategy: Business Model Canvas Analysis with Miro

      Skills you'll gain: New Product Development, Value Propositions, Business Modeling, Product Development, Business Analysis, Business Process Modeling, Stakeholder Communications, Business Solutions, Presentations, Business Strategy, Innovation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      140 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Using Google Forms to Analyze User Research Data

      Skills you'll gain: User Research, User Feedback, Project Scoping, Data Presentation, Data Analysis, Mobile Banking, Data Collection

      4.7
      Rating, 4.7 out of 5 stars
      ·
      268 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Marketing Strategy learners also search

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    In summary, here are 10 of our most popular marketing strategy courses

    • Time, Change, and Decisions for Marketing: University of Colorado System
    • Two Speed IT: How Companies Can Surf the Digital Wave, a BCG Perspective: CentraleSupélec
    • Standardisation & Technology: EIT Digital
    • Program Management: Framework, Strategy, and Planning: SkillUp EdTech
    • Practice Exam for AIPMM Certified Product Manager (CPM): SkillUp EdTech
    • Introduction to Business Management: Winning Internally: IIT Bombay
    • Get Started with HubSpot: Coursera Project Network
    • Legal Aspects of Entrepreneurship: University of Maryland, College Park
    • Gestão para a Aprendizagem: Módulo Gestão Estratégica: Fundação Lemann
    • Multichannel Content Marketing: Adobe

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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