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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      G

      Google

      Google UX Design

      Skills you'll gain: User Experience Design, UI/UX Research, Information Architecture, Storyboarding, Wireframing, User Research, User Story, Adobe XD, Usability Testing, Figma (Design Software), Design Reviews, User Interface and User Experience (UI/UX) Design, Design Research, Persona (User Experience), Presentations, Web Design, User Centered Design, Research Design, Design Thinking, Prototyping

      4.7
      Rating, 4.7 out of 5 stars
      ·
      164 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      Essential Skills for Comp & Benefits Professionals

      Skills you'll gain: Data Collection, Data-Driven Decision-Making, Microsoft Excel, Project Management, Data Analysis, Compensation and Benefits, Google Sheets, Timelines, Data Cleansing, Agile Methodology, Employee Surveys, Focus Group

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      AR (Augmented Reality) & Video Streaming Services Emerging Technologies

      Skills you'll gain: Augmented Reality, Augmented and Virtual Reality (AR/VR), Live Streaming, Multimedia, Emerging Technologies, Market Analysis, Market Share, Network Routing, Market Opportunities, Cloud Services, Network Protocols, Computer Vision, Business Modeling, Video Production, Content Management, Scalability, User Interface (UI)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      118 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Sustainable Innovation for Subsistence Marketplaces

      Skills you'll gain: Design Thinking, Environmental Issue, Innovation, Entrepreneurship, Corporate Sustainability, Human Centered Design, Business Planning, Market Analysis, Market Research, Consumer Behaviour, Needs Assessment, Qualitative Research

      Build toward a degree

      4.1
      Rating, 4.1 out of 5 stars
      ·
      125 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Healthcare Marketplace Capstone

      Skills you'll gain: Competitive Analysis, Market Opportunities, Health Care, Health Care Procedure and Regulation, Innovation, Business Modeling, Commercialization, Market Analysis, Revenue Forecasting, Technology Strategies, Business Valuation, Regulatory Affairs, Intellectual Property, Regulatory Requirements

      4.7
      Rating, 4.7 out of 5 stars
      ·
      65 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      New York Institute of Finance

      Key Success Factors in Supply Chain Finance

      Skills you'll gain: Supplier Management, Supply Chain Management, Customer Analysis, Working Capital, Stakeholder Management, Sales Prospecting, Financial Analysis, Cash Flows, Technology Solutions, Target Market

      4.7
      Rating, 4.7 out of 5 stars
      ·
      74 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Crisis Communications

      Skills you'll gain: Corporate Communications, Media Relations, Persuasive Communication, Crisis Management, Public Relations, Strategic Communication, Communication, Media Strategy, Public Speaking, Ethical Standards And Conduct, Business Ethics, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      56 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Managing Innovation: Ambidexterity, Teams and Leading Change

      Skills you'll gain: Organizational Change, Innovation, Change Management, New Product Development, Organizational Strategy, Technology Roadmaps, Cross-Functional Team Leadership, Team Leadership, Organizational Effectiveness, Product Lifecycle Management, Organizational Structure, Business Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      29 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Customer Service in the Age of Generative AI

      Skills you'll gain: ChatGPT, Personalized Service, Prompt Engineering, AI Personalization, Customer Engagement, Generative AI, Customer Service, Target Audience, Customer experience improvement, Customer Support, Performance Analysis, Performance Improvement

      4.3
      Rating, 4.3 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Inteligência Artificial para Logística

      Skills you'll gain: Logistics Management, Logistics, Inventory and Warehousing, Supply Chain, Strategic Planning, Transportation Operations, Warehouse Management, Internet Of Things, Automation, Artificial Intelligence

      5
      Rating, 5 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Q

      Queen Mary University of London

      Analysis and Interpretation of Data

      Skills you'll gain: Data Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Content Performance Analysis, Marketing Analytics, Probability & Statistics, Trend Analysis, Data Cleansing, Digital Marketing, Exploratory Data Analysis, Market Research, Return On Investment

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      Program Management Fundamentals

      Skills you'll gain: Program Management, Project Management, Organizational Strategy, Project Management Institute (PMI) Methodology, Stakeholder Management, Governance, Resource Management, Portfolio Management, Risk Management, Performance Reporting

      4.3
      Rating, 4.3 out of 5 stars
      ·
      27 reviews

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing strategy courses

    • Google UX Design: Google
    • Essential Skills for Comp & Benefits Professionals: Automatic Data Processing, Inc. (ADP)
    • AR (Augmented Reality) & Video Streaming Services Emerging Technologies: Yonsei University
    • Sustainable Innovation for Subsistence Marketplaces: University of Illinois Urbana-Champaign
    • Healthcare Marketplace Capstone: University of Minnesota
    • Key Success Factors in Supply Chain Finance: New York Institute of Finance
    • Crisis Communications : IESE Business School
    • Managing Innovation: Ambidexterity, Teams and Leading Change: University of Illinois Urbana-Champaign
    • Customer Service in the Age of Generative AI : University of Virginia Darden School Foundation
    • Inteligência Artificial para Logística: Fundação Instituto de Administração

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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