• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      S

      SAS

      Advanced SAS Programming Techniques

      Skills you'll gain: SAS (Software), Perl (Programming Language), Data Processing, Statistical Programming, Data Manipulation, Data Structures, Data Transformation, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      94 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Introduction to the Tidyverse

      Skills you'll gain: Tidyverse (R Package), Data Wrangling, Data Cleansing, Data Transformation, Data Manipulation, R Programming, Data Science, Exploratory Data Analysis, Data Analysis, Ggplot2, File Management, Data Import/Export

      4.4
      Rating, 4.4 out of 5 stars
      ·
      50 reviews

      Beginner · Course · 1 - 3 Months

    • B

      Board Infinity

      Snowflake - SnowPro Core Certification Preparation

      Skills you'll gain: Performance Tuning, User Accounts, Data Warehousing, Identity and Access Management, Data Modeling, Data Integration, SQL, Cloud Computing Architecture, Role-Based Access Control (RBAC), Data Import/Export, Business Intelligence, Data Transformation, Data Security, Scalability

      2.7
      Rating, 2.7 out of 5 stars
      ·
      16 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Digital Marketing Tools: Machine Learning and AI

      Skills you'll gain: Apache Hadoop, Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Big Data, Marketing, Customer Insights, Machine Learning, Artificial Neural Networks, Deep Learning, Artificial Intelligence, Predictive Analytics

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of London

      Consumption, Marketing and Culture

      Skills you'll gain: Consumer Behaviour, Marketing Psychology, Marketing, Culture, Marketing Analytics, Environmental Issue, Sociology, Digital Transformation, Corporate Sustainability, Social Media

      4.6
      Rating, 4.6 out of 5 stars
      ·
      39 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      مقدمة في التسويق عبر وسائل التواصل الاجتماعي

      Skills you'll gain: Target Audience, Social Media Marketing, Social Media, Goal Setting, Social Media Strategy, Key Performance Indicators (KPIs), Marketing, Content Marketing, Instagram, Facebook, Marketing Strategy and Techniques, Marketing Channel, Digital Marketing, Policy Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      149 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Content Development and Management

      Skills you'll gain: Editing, Content Development and Management, Proofreading, Public Relations, Content Creation, Writing and Editing, Content Management, Web Content, Marketing and Public Relations, Content Management Systems, Press Releases, Content Strategy, Social Media Content, Promotions and Campaigns, Media and Communications, Generative AI Agents, Scheduling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      عمل خطة محتوى بالذكاء الاصطناعي: Canva، ChatGPT، وBlueWillow

      Skills you'll gain: Canva (Software), Generative AI, Content Creation, Social Media Content, ChatGPT, Digital Content, Graphic and Visual Design, Prompt Engineering, Copywriting, Social Media Marketing, Content Strategy, Content Marketing, Target Audience

      4.5
      Rating, 4.5 out of 5 stars
      ·
      149 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      IIT Bombay

      Introduction to Business Management : Winning Externally

      Skills you'll gain: Advertising, Market Research, Value Propositions, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics, Customer Insights, Supply Chain Management, Sales Management, B2B Sales, Competitive Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Calculus through Data & Modeling: Limits & Derivatives

      Skills you'll gain: Calculus, Mathematical Software, Data Analysis, Mathematical Theory & Analysis, Derivatives, Graphing, Algebra

      4.7
      Rating, 4.7 out of 5 stars
      ·
      198 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      W

      Whizlabs

      Exam Prep (DEA-C01): AWS Certified Data Engineer - Associate

      Skills you'll gain: AWS SageMaker, AWS CloudFormation, Amazon S3, Serverless Computing, Amazon DynamoDB, Amazon CloudWatch, Cloud Security, Data Security, Amazon Redshift, AWS Kinesis, Data Integration, Cloud Storage, Amazon Web Services, Data Lakes, Data Storage, Databases, Apache Airflow, Cloud Computing Architecture, Infrastructure as Code (IaC), Cloud Engineering

      4.8
      Rating, 4.8 out of 5 stars
      ·
      12 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Responsible AI - Principles and Ethical Considerations

      Skills you'll gain: Data Ethics, Artificial Intelligence, Ethical Standards And Conduct, Information Privacy, Data Security, Governance, Data Integrity, Data-Driven Decision-Making, Diversity Awareness, Machine Learning, Data Validation, Regulation and Legal Compliance, Algorithms

      4.4
      Rating, 4.4 out of 5 stars
      ·
      17 reviews

      Intermediate · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…128129130…314

    In summary, here are 10 of our most popular marketing analytics courses

    • Advanced SAS Programming Techniques: SAS
    • Introduction to the Tidyverse: Johns Hopkins University
    • Snowflake - SnowPro Core Certification Preparation: Board Infinity
    • Digital Marketing Tools: Machine Learning and AI: University of Maryland, College Park
    • Consumption, Marketing and Culture: University of London
    • مقدمة في التسويق عبر وسائل التواصل الاجتماعي: Meta
    • Content Development and Management: Microsoft
    • عمل خطة محتوى بالذكاء الاصطناعي: Canva، ChatGPT، وBlueWillow: Coursera Project Network
    • Introduction to Business Management : Winning Externally: IIT Bombay
    • Calculus through Data & Modeling: Limits & Derivatives: Johns Hopkins University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok