• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    International Business Entry Strategies

    Skills you'll gain: Global Marketing, Export Control, International Finance, Mergers & Acquisitions, Risk Management, Business Development, Market Analysis, Franchising, Target Market, Cultural Sensitivity, Business Strategy, Intellectual Property

    4.8
    Rating, 4.8 out of 5 stars
    ·
    87 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IE Business School

    Intelligence Tools for the Digital Age

    Skills you'll gain: Intelligence Collection and Analysis, Strategic Thinking, Competitive Intelligence, Critical Thinking, Analysis, Business Intelligence, Digital Transformation, Timelines, Decision Making, Trend Analysis, Stakeholder Analysis, Business Strategy, Complex Problem Solving, International Relations, Empathy & Emotional Intelligence, Forecasting, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    678 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Owner Certification [PSPO I] Preparation

    Skills you'll gain: AI Product Strategy, Backlogs, Agile Product Development, Stakeholder Communications, Product Roadmaps, Virtual Teams, Stakeholder Management, Agile Project Management, Product Strategy, Agile Methodology, User Story, Communication, Cross-Functional Collaboration, Product Lifecycle Management, Product Management, Negotiation, Product Requirements, Sprint Planning, Conflict Management, Scaled Agile Framework

    4.6
    Rating, 4.6 out of 5 stars
    ·
    167 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Custom Reports in Google Analytics

    Skills you'll gain: Google Analytics, Ad Hoc Reporting, Management Reporting, Performance Reporting, Web Analytics, Marketing, Web Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    168 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Google Ads Search Certification Preparation

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Digital Advertising, Registration, Marketing, Keyword Research, Advertising, Digital Marketing, Test Planning

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    إنشاء تصاميم تسويقية لمنصات التواصل الإجتماعي على Canva

    Skills you'll gain: Canva (Software), Presentations, Animations, LinkedIn, Marketing Design, Social Media, Instagram, Social Media Marketing, Facebook, Marketing Materials, Marketing Budgets, Graphic Design, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Advanced Network Security

    Skills you'll gain: Incident Response, Cyber Threat Hunting, Computer Security Incident Management, Intrusion Detection and Prevention, Cyber Threat Intelligence, Continuous Monitoring, Threat Detection, Cloud Security, Disaster Recovery, Threat Management, Firewall, Security Management, Network Security, Cybersecurity, Cloud Services, AI Security, Network Monitoring, Security Strategy, Information Systems Security, Cloud Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    93 reviews

    Advanced · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Pontificia Universidad Católica de Chile

    Evaluación de Proyectos de Inversión

    Skills you'll gain: Financial Analysis, Capital Budgeting, Project Finance, Return On Investment, Financial Modeling, Investment Management, Cash Flows, Project Risk Management, Feasibility Studies, Risk Analysis, Corporate Strategy, Business Strategy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    569 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Visionary leadership, identity & motivation: Become a meaning maker

    Skills you'll gain: Brand Management, Branding, Employee Engagement, Organizational Leadership, Strategic Leadership, Storytelling, Leadership, Performance Measurement, Industrial and Organizational Psychology, Non-Verbal Communication, Communication, Cultural Responsiveness

    4.9
    Rating, 4.9 out of 5 stars
    ·
    866 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Introducción a PicsArt para Redes Sociales

    Skills you'll gain: Photo Editing, Instagram, Social Media Content, Social Media, Social Media Marketing, Content Creation, Marketing Design, Graphics Software, Video Editing, Marketing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    21 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Copywriting with ChatGPT: Produce Compelling Copy That Sells

    Skills you'll gain: Copywriting, User Research, Target Audience, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Product Knowledge, Value Propositions, Marketing Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    74 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Colorado System

    Electric Utilities Fundamentals and Future

    Skills you'll gain: Energy and Utilities, Electric Power Systems, Electrical Safety, Customer experience strategy (CX), Financial Regulation, Customer Engagement, Regulatory Affairs, Sustainable Systems, Emerging Technologies, Technology Strategies, Environmental Issue, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    731 reviews

    Beginner · Course · 1 - 3 Months

1…127128129…365

In summary, here are 10 of our most popular marketing strategy courses

  • International Business Entry Strategies : University of Colorado Boulder
  • Intelligence Tools for the Digital Age : IE Business School
  • Product Owner Certification [PSPO I] Preparation: SkillUp
  • Custom Reports in Google Analytics: Coursera
  • Google Ads Search Certification Preparation: Aptly
  • إنشاء تصاميم تسويقية لمنصات التواصل الإجتماعي على Canva: Coursera
  • Advanced Network Security: LearnQuest
  • Evaluación de Proyectos de Inversión: Pontificia Universidad Católica de Chile
  • Visionary leadership, identity & motivation: Become a meaning maker: Macquarie University
  • Introducción a PicsArt para Redes Sociales : Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok