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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Market Equilibrium, Government Policy & Elasticity

      Skills you'll gain: Economics, Supply And Demand, Policy Analysis, Business Economics, Public Policies, Socioeconomics, Consumer Behaviour, Decision Making, Market Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera

      UX Design Toolkit

      Skills you'll gain: Usability Testing, User Research, Figma (Design Software), User Experience Design, Prototyping, Wireframing, Persona (User Experience), User Centered Design, Usability, Responsive Web Design, User Experience, Design Reviews, Design Research, User Interface and User Experience (UI/UX) Design, Human Centered Design, UI/UX Research, Interaction Design, Software Documentation, Mockups, Software Design Documents

      Intermediate · Professional Certificate · 3 - 6 Months

    • P

      Peking University

      中级商务汉语(入职与营销篇)

      Skills you'll gain: Interviewing Skills, Product Knowledge, Business Marketing, Business Communication, Product Demonstration, Customer Complaint Resolution, Marketing Strategies, Verbal Communication Skills, Business Correspondence, Customer Service, Company, Product, and Service Knowledge, Product Marketing, Rapport Building, Advertising, Vocabulary, Language Learning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      145 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Analyze Apple's Stock and Financials with Bloomberg Terminal

      Skills you'll gain: Market Data, Financial Statement Analysis, Financial Data, Equities, Financial Analysis, Data Analysis, Accounting and Finance Software, Financial Modeling, Technical Analysis, Business Analysis, Real Time Data

      4.2
      Rating, 4.2 out of 5 stars
      ·
      33 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of Illinois Urbana-Champaign

      Customer Insights: New Product Development Orientation

      Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Customer Analysis, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Process Mapping, Analysis, Needs Assessment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      103 reviews

      Beginner · Course · 1 - 3 Months

    • S

      SAE Institute México

      Storytelling y medios digitales

      Skills you'll gain: Storytelling, Storyboarding, Content Creation, Media Production, Multimedia, Technical Writing, Digital Communications, Writing, Scripting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      34 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Sustainable Innovation for Subsistence Marketplaces

      Skills you'll gain: Design Thinking, Environmental Issue, Innovation, Entrepreneurship, Corporate Sustainability, Human Centered Design, Business Planning, Market Analysis, Market Research, Consumer Behaviour, Needs Assessment, Qualitative Research

      Build toward a degree

      4.1
      Rating, 4.1 out of 5 stars
      ·
      125 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Capstone: Create Value from Open Data

      Skills you'll gain: Peer Review, Complex Problem Solving, Data Synthesis, Data Analysis, Data Storytelling, Value Propositions, Data Integration, Exploratory Data Analysis, Data-Driven Decision-Making, Data Visualization, Presentations

      4.2
      Rating, 4.2 out of 5 stars
      ·
      54 reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      F

      Fractal Analytics

      Generative AI for HR Professionals

      Skills you'll gain: Prompt Engineering, HR Tech, Generative AI Agents, Data Ethics, ChatGPT, Human Resources, Verification And Validation, Ethical Standards And Conduct, Recruitment, Employee Engagement, Talent Acquisition, Diversity and Inclusion, Compliance Management

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Toronto

      Human-Centered Design for Inclusive Innovation

      Skills you'll gain: Human Centered Design, User Experience Design, User Research, Design Thinking, Design Research, Product Design, Qualitative Research, Innovation, User Feedback, Diversity and Inclusion, Brainstorming, Ideation, Creativity, Needs Assessment, Product Testing, Interviewing Skills

      4.8
      Rating, 4.8 out of 5 stars
      ·
      170 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Advanced Data Analysis & Visualization with Copilot in Excel

      Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Data Presentation, Data Storytelling, Data Visualization Software, Microsoft Copilot, Statistical Analysis, Data Analysis, Statistical Methods, Data Integration, Data-Driven Decision-Making, Data Cleansing

      3.9
      Rating, 3.9 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Advanced Statistical Techniques for Data Science

      Skills you'll gain: Machine Learning Algorithms, Statistical Analysis, Bayesian Statistics, Data Visualization, Statistical Inference, Data Analysis, Data Presentation, Regression Analysis, Data Cleansing, Applied Machine Learning, Analytics, Machine Learning, Statistical Methods, R Programming, Data Science, Statistical Modeling, Data Manipulation, Data Validation, Feature Engineering, Exploratory Data Analysis

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      37 reviews

      Intermediate · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Market Equilibrium, Government Policy & Elasticity: University of Illinois Urbana-Champaign
    • UX Design Toolkit: Coursera
    • 中级商务汉语(入职与营销篇): Peking University
    • Analyze Apple's Stock and Financials with Bloomberg Terminal: Coursera Project Network
    • Customer Insights: New Product Development Orientation: University of Illinois Urbana-Champaign
    • Storytelling y medios digitales: SAE Institute México
    • Sustainable Innovation for Subsistence Marketplaces: University of Illinois Urbana-Champaign
    • Capstone: Create Value from Open Data: ESSEC Business School
    • Generative AI for HR Professionals: Fractal Analytics
    • Human-Centered Design for Inclusive Innovation: University of Toronto

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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