Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Erasmus University Rotterdam
Skills you'll gain: Innovation, Creativity, Brainstorming, Process Development, Design Thinking, Organizational Leadership, Product Development, Diversity and Inclusion, Product Lifecycle Management, Team Management, Business Strategy, Lean Methodologies
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Productivity Software, Administrative Support, Sales Process, Customer Service, AI Personalization, Sales Management, Sales, Customer Relationship Building, Process Mapping, Sales Enablement, Account Management, Microsoft Copilot, File Management, Communication, Brainstorming, Scheduling
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Data-Driven Decision-Making, Predictive Modeling, Risk Analysis, Strategic Decision-Making, Performance Metric, Technical Communication
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: SQL, Data Quality, Complex Problem Solving, Data Visualization, JSON, Query Languages, Business Metrics, Business Reporting, Data Cleansing, Data Presentation, Forecasting, Data Analysis, Predictive Analytics, Debugging
Intermediate · Course · 1 - 4 Weeks

Queen Mary University of London
Skills you'll gain: Qualitative Research, Research Methodologies, Surveys, Science and Research, Data Collection, Focus Group, Research, Market Research, Research Design, Sample Size Determination, Interviewing Skills, Probability & Statistics, Case Studies
Beginner · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Value Propositions, Business Modeling, Presentations, Customer Analysis, Innovation, Customer Relationship Management, Entrepreneurship, Marketing Channel, Business Strategy, Strategic Partnership, Cost Management, Revenue Management, Resource Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Performance Analysis, Performance marketing, Keyword Research, Performance Measurement, Bidding, Online Advertising, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Performance Metric, Digital Marketing, Key Performance Indicators (KPIs), Test Planning
Beginner · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Machine Learning Algorithms, Big Data, Product Development, Data Preprocessing, Analytics, File Systems, New Product Development, Data Analysis, Machine Learning, Internet Of Things, Supervised Learning, Product Planning, Unsupervised Learning, Data Storage, Project Planning, Systems Of Measurement, Staff Management
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Prompt Engineering, Customer Retention, Customer Acquisition Management, User Feedback, Responsible AI, Customer Service, Customer experience strategy (CX), Customer Success Management, Customer Engagement, Generative AI, Customer Support, Customer Analysis, AI Personalization, ChatGPT, Anthropic Claude, Artificial Intelligence, Business Process Automation, Data-Driven Decision-Making, Automation, Predictive Analytics
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Selling Techniques, Sales Process, Sales Presentation, Sales Presentations, Verbal Communication Skills, Product Knowledge, Sales Prospecting, Microsoft Copilot, Communication, Sales Strategy, Sales, AI Personalization, Prospecting and Qualification, Non-Verbal Communication, Lead Generation, Customer Insights, Generative AI Agents, Personalized Service, Value Propositions
Advanced · Professional Certificate · 1 - 3 Months

Skills you'll gain: Data Store, Extract, Transform, Load, Data Architecture, Data Pipelines, Big Data, Data Warehousing, Data Governance, Apache Hadoop, Relational Databases, Apache Spark, Data Lakes, Databases, SQL, NoSQL, Data Security, Data Science
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Blogs, Search Engine Optimization, Keyword Research, Web Content, Web Analytics and SEO, Content Creation, Content Marketing, Drive Engagement, Generative AI, Business Marketing
Beginner · Course · 1 - 4 Weeks