Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Pinterest, Online Advertising, Social Media Campaigns, Digital Advertising, Advertising Campaigns, Content Performance Analysis, Marketing Analytics, Marketing, Social Media Marketing, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Intermediate · Course · 1 - 3 Months

Corporate Finance Institute
Skills you'll gain: Classification Algorithms, Data Preprocessing, Feature Engineering, Model Evaluation, Data Import/Export, Matplotlib, Data Science, Regression Analysis, Financial Data, Data Analysis, Exploratory Data Analysis, Business Analytics, Data Cleansing, Pandas (Python Package), Machine Learning Algorithms, Statistical Visualization, Financial Analysis, Statistical Modeling, Statistical Analysis, Predictive Analytics
Advanced · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Canva (Software), Graphic Design, User Accounts, Design Software, Shared Media, Presentations, Organizational Skills, Account Management, Content Creation, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Performance Analysis, Performance marketing, Keyword Research, Performance Measurement, Bidding, Online Advertising, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Performance Metric, Digital Marketing, Key Performance Indicators (KPIs), Test Planning
Beginner · Specialization · 1 - 3 Months

University at Buffalo
Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Literacy, Process Mapping, Data Ethics, Data Presentation, Data-Driven Decision-Making, Data Collection, Process Improvement, Data Visualization Software, Business Process, Business Analytics, Tableau Software, Analytics, Data Analysis, Root Cause Analysis, Minitab, Lean Methodologies, Six Sigma Methodology, Process Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Apache Hadoop, Apache Hive, Big Data, Data Warehousing, Data Integration, Data Processing, Enterprise Application Management, Performance Tuning, Data Manipulation, Data Analysis, Distributed Computing, Data Import/Export, SQL, Data Transformation
Mixed · Course · 1 - 3 Months

SkillUp
Skills you'll gain: Clinical Informatics, Clinical Research, Artificial Intelligence, MLOps (Machine Learning Operations), Health Informatics, Artificial Intelligence and Machine Learning (AI/ML), Model Evaluation, Data Analysis
Intermediate · Course · 1 - 4 Weeks
Rice University
Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Regression Analysis, Statistical Analysis, Statistical Modeling, Statistical Inference, Business Analytics, Microsoft Excel, Model Evaluation, Estimation, Data Analysis
Mixed · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Packaging and Labeling, Legal Risk, Marketing, Strategic Planning, Registration
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Data Security, Google Cloud Platform, Enterprise Architecture, Generative AI Agents, Application Deployment, AI Enablement, Solution Architecture, Enterprise Security, Large Language Modeling, Data Integration, Text Mining
Beginner · Course · 1 - 3 Months

Keller Williams
Skills you'll gain: Lead Generation, Real Estate, Real Estate Sales, Property and Real Estate, Customer Relationship Building, Database Management, Sales Process, Client Services, Sales Prospecting, Prioritization, Goal Setting, Market Data, Market Analysis, Calendar Management, Market Trend, Compensation Management
Beginner · Course · 1 - 3 Months