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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Generative AI for Data Science with Copilot

      Skills you'll gain: Generative AI, Microsoft Copilot, OpenAI, Data Ethics, Prompt Engineering, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Data Security, Data Synthesis, Information Privacy, Anomaly Detection, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Meta

      GenAI in Data Analytics

      Skills you'll gain: Generative AI, Business Analytics, Analytics, Data Quality, Business Analysis, Data Ethics, Prompt Engineering, Process Optimization, OpenAI, Artificial Intelligence, Data Analysis, ChatGPT, Machine Learning, Deep Learning, Natural Language Processing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      32 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Practice Exam for AIPMM Certified Product Manager (CPM)

      Skills you'll gain: Product Management, Product Lifecycle Management, Go To Market Strategy, Agile Methodology, Innovation, Market Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      37 reviews

      Advanced · Course · 1 - 4 Weeks

    • E

      EIT Digital

      Security and Privacy for Big Data - Part 2

      Skills you'll gain: General Data Protection Regulation (GDPR), Information Privacy, Personally Identifiable Information, Data Security, Data Governance, Data Ethics, Data Integrity, Vulnerability Assessments, Law, Regulation, and Compliance, Big Data, Cryptography

      4.7
      Rating, 4.7 out of 5 stars
      ·
      259 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Evaluating Large-Scale Health Programs

      Skills you'll gain: Surveys, Program Evaluation, Survey Creation, Health Policy, Sampling (Statistics), Health Systems, Health Assessment, Systems Thinking, Health Equity, Data Collection, Quantitative Research, Training Programs, Data Analysis, Maternal Health, Data Management, Statistical Analysis, Analysis, Nutrition and Diet, Public Health, Research Design

      4.5
      Rating, 4.5 out of 5 stars
      ·
      65 reviews

      Intermediate · Specialization · 3 - 6 Months

    • G

      Google Cloud

      Fraud Detection on Financial Transactions with Machine Learning on Google Cloud

      Skills you'll gain: Feature Engineering, Big Data, Anomaly Detection, Google Cloud Platform, Unsupervised Learning, Data Manipulation, Applied Machine Learning, Decision Tree Learning, Machine Learning Methods, Risk Modeling, Threat Detection, Supervised Learning, Advanced Analytics, Predictive Modeling, Predictive Analytics, Transaction Processing

      4
      Rating, 4 out of 5 stars
      ·
      21 reviews

      Intermediate · Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      A Manager's Guide to Modern Hiring by AIRS®

      Skills you'll gain: Recruitment, Employee Onboarding, Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Talent Recruitment, Employee Retention, Interviewing Skills, Talent Acquisition, Diversity Awareness, Full Cycle Recruitment, Cultural Diversity, New Hire Orientations, Diversity Marketing, Recruitment Strategies, Continuous Improvement Process, Drive Engagement, Human Resources Management and Planning, Brand Loyalty, Human Resources, Talent Management

      4.3
      Rating, 4.3 out of 5 stars
      ·
      31 reviews

      Intermediate · Specialization · 3 - 6 Months

    • C

      Coursera Instructor Network

      User Interface Design: Principles, Prototyping, Practices

      Skills you'll gain: Prototyping, User Interface (UI) Design, Usability, User Research, Interactive Design, UI Components, User Centered Design, Mockups, Graphic and Visual Design Software, Design Thinking, Design Elements And Principles, Typography, Web Content Accessibility Guidelines

      4.8
      Rating, 4.8 out of 5 stars
      ·
      33 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create an Infographic in Canva

      Skills you'll gain: Infographics, Canva (Software), Graphic and Visual Design, Design Elements And Principles

      4.6
      Rating, 4.6 out of 5 stars
      ·
      194 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Chat with Your Data: Generative AI-Powered SQL Data Analysis

      Skills you'll gain: SQL, Generative AI, Data Visualization, Data Storytelling, Data Analysis, Debugging, Data-Driven Decision-Making, Exploratory Data Analysis, ChatGPT, Prompt Engineering, Databases

      5
      Rating, 5 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Human Resources Management Essentials

      Skills you'll gain: Organizational Change, Change Management, Performance Review, Human Resource Policies, Recruitment, Employee Performance Management, Employee Engagement, Diversity and Inclusion, Interviewing Skills, Human Resources, Employee Onboarding, Goal Setting, Health Care Administration, Internal Communications

      4.8
      Rating, 4.8 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women

      Skills you'll gain: Marketing Effectiveness, Marketing, Sales Process, Marketing Strategies, Business Marketing, Sales Strategy, Marketing Planning, Value Propositions, Sales, Digital Marketing, Marketing Analytics, Brand Management, Business Metrics, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      162 reviews

      Mixed · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Generative AI for Data Science with Copilot: Microsoft
    • GenAI in Data Analytics: Meta
    • Practice Exam for AIPMM Certified Product Manager (CPM): SkillUp EdTech
    • Security and Privacy for Big Data - Part 2: EIT Digital
    • Evaluating Large-Scale Health Programs: Johns Hopkins University
    • Fraud Detection on Financial Transactions with Machine Learning on Google Cloud: Google Cloud
    • A Manager's Guide to Modern Hiring by AIRS®: Automatic Data Processing, Inc. (ADP)
    • User Interface Design: Principles, Prototyping, Practices: Coursera Instructor Network
    • Create an Infographic in Canva: Coursera Project Network
    • Chat with Your Data: Generative AI-Powered SQL Data Analysis: Vanderbilt University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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