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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Data Visualization with Tableau

    Skills you'll gain: Data Visualization, Data Visualization Software, Interactive Data Visualization, Tableau Software, Data Presentation, Tree Maps, Dashboard, Heat Maps, Geospatial Mapping, Data Storytelling, Data Manipulation, Data Mapping, Business Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    143 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Build Data Lakes and Data Warehouses on Google Cloud

    Skills you'll gain: Data Lakes, Data Warehousing, Data Architecture, Data Governance, Data Infrastructure, Google Cloud Platform, Metadata Management, Cloud Storage, Data Storage, Data Management, Data Integration, Data Storage Technologies, Big Data, Advanced Analytics, Operational Databases, Data Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.9K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IESE Business School

    Claves para Gestionar Personas

    Skills you'll gain: Human Resource Policies, Human Resources Management and Planning, People Management, Talent Management, Compensation Management, Compensation Strategy, Recruitment, Talent Recruitment, Employee Performance Management, Performance Appraisal, Leadership Development, Leadership, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Finance for Managers

    Skills you'll gain: Financial Management, Financial Acumen, Financial Data, Management Accounting, Finance, Profit and Loss (P&L) Management, Business Metrics, Business Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Product Management Essentials

    Skills you'll gain: Stakeholder Management, Product Management, Team Leadership, Product Development, Commercialization, Product Lifecycle Management, Team Management, Product Strategy, Marketing, Market Opportunities, Requirements Management, Innovation, Leadership, Agile Methodology, User Experience, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
    ·
    332 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    AI-Enhanced Data Analysis: From Raw Data to Deep Insights

    Skills you'll gain: Generative AI, Matplotlib, Plotly, Prompt Engineering, Data Ethics, Power BI, Data Visualization, Microsoft Excel, Data Manipulation, Exploratory Data Analysis, Data Cleansing, Pandas (Python Package), Data Transformation, Excel Formulas, Pivot Tables And Charts, Data Visualization Software, Data Analysis, Microsoft Copilot, Data Presentation, Data Processing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    392 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Mercadotecnia en un mundo digital

    Skills you'll gain: Marketing, Marketing Channel, Digital Transformation, Product Development, Marketing Strategies, Digital Marketing, Customer Advocacy, New Product Development, Price Negotiation, Consumer Behaviour, Branding, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    67 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

    Skills you'll gain: Business Modeling, Strategic Decision-Making, Entrepreneurship, Market Opportunities, Ideation, Innovation, Business Strategies, Customer Insights, Market Analysis, New Business Development, Competitive Analysis, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Introduction to Probability and Data with R

    Skills you'll gain: Sampling (Statistics), Exploratory Data Analysis, R (Software), Statistical Inference, Probability Distribution, Bayesian Statistics, R Programming, Data Analysis, Probability, Statistics, Statistical Analysis, Descriptive Statistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Estrategia de precios

    Skills you'll gain: Product Strategy, Revenue Management, Strategic Marketing, Market Dynamics, Consumer Behaviour, Market Research, Customer Insights, Sales, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    371 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Databases for Data Scientists

    Skills you'll gain: Database Design, SQL, Database Management Systems, NoSQL, Relational Databases, Data Warehousing, Database Theory, Database Architecture and Administration, Database Administration, Databases, Database Systems, Database Management, Data Modeling, Query Languages, Big Data, Data Architecture, Database Application, Data Integrity, Data Access, Data Science

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of California San Diego

    Hadoop Platform and Application Framework

    Skills you'll gain: Apache Hadoop, Big Data, Data Analysis, Apache Spark, Data Science, PySpark, Data Infrastructure, Data Processing, Distributed Computing, Performance Tuning, Scalability, Data Storage, Python Programming

    4
    Rating, 4 out of 5 stars
    ·
    3.3K reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Visualization with Tableau: Tableau Learning Partner
  • Build Data Lakes and Data Warehouses on Google Cloud: Google Cloud
  • Claves para Gestionar Personas: IESE Business School
  • Finance for Managers: IESE Business School
  • Product Management Essentials: University of Maryland, College Park
  • AI-Enhanced Data Analysis: From Raw Data to Deep Insights: Microsoft
  • Mercadotecnia en un mundo digital: University of Illinois Urbana-Champaign
  • Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship: University of Maryland, College Park
  • Introduction to Probability and Data with R: Duke University
  • Estrategia de precios: IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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