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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Build your first Machine Learning Pipeline using Dataiku

      Skills you'll gain: Data Import/Export, Exploratory Data Analysis, Predictive Modeling, Applied Machine Learning, Data Pipelines, Data Manipulation, Data Visualization, Data Analysis, Time Series Analysis and Forecasting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      58 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Illinois Urbana-Champaign

      Ética, cultura y perspectivas globales

      Skills you'll gain: Business Ethics, Decision Making, Culture, Cultural Diversity, Global Marketing, Corporate Sustainability, Stakeholder Management, Intercultural Competence, Brand Management, Consumer Behaviour

      4.9
      Rating, 4.9 out of 5 stars
      ·
      40 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Strategic Customer Relationship Management & Sales Technique

      Skills you'll gain: Sales Enablement, Data Visualization, Sales Presentations, Sales Management, Prospecting and Qualification, Persona Development, HubSpot CRM, Sales Training, Sales Strategy, Sales Process, Lead Generation, Employee Onboarding, Sales Pipelines, Target Audience, Sales, Dashboard, Customer Success Management, Business Reporting, Content Marketing, Customer Relationship Management (CRM) Software

      3.8
      Rating, 3.8 out of 5 stars
      ·
      13 reviews

      Beginner · Specialization · 3 - 6 Months

    • S

      S.P. Jain Institute of Management and Research

      Strategic Brand Management

      Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Codio

      Data Science and Analysis Tools - from Jupyter to R Markdown

      Skills you'll gain: Rmarkdown, Plot (Graphics), Box Plots, Descriptive Statistics, Scatter Plots, Histogram, Jupyter, Matplotlib, Data Presentation, Ggplot2, Statistical Visualization, Statistical Hypothesis Testing, Correlation Analysis, Data Visualization Software, Dashboard, Tidyverse (R Package), Data Analysis, Interactive Data Visualization, Data Import/Export, Data Visualization

      3.9
      Rating, 3.9 out of 5 stars
      ·
      22 reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IE Business School

      Marketing Management Essentials: Market Analysis

      Skills you'll gain: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Prediction Models with Sports Data

      Skills you'll gain: Forecasting, Data Processing, Predictive Analytics, Predictive Modeling, Data Analysis, Market Data, Performance Analysis, Analytics, Regression Analysis, Probability & Statistics, Data Manipulation, Probability, Ethical Standards And Conduct

      4.5
      Rating, 4.5 out of 5 stars
      ·
      39 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Forecasting Models for Marketing Decisions

      Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Forecasting, Marketing Effectiveness, Predictive Modeling, Revenue Forecasting, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Customer Retention, Data Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      78 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      YouTube como un canal estrategico

      Skills you'll gain: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Social Media Strategy, Social Media, Marketing Channel, Video Production

      4.6
      Rating, 4.6 out of 5 stars
      ·
      80 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • F

      Fundação Instituto de Administração

      Executivo de Vendas, Vendas Consultivas e Prospecção

      Skills you'll gain: Sales Strategy, Consultative Selling, Sales Process, Selling Techniques, Sales Presentation, Customer Relationship Management, Solution Selling, Prospecting and Qualification, Value Propositions, Overcoming Objections, Needs Assessment

      4.8
      Rating, 4.8 out of 5 stars
      ·
      38 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Administración de las Tecnologías de la Información

      Skills you'll gain: Business Process Management, Business Process, IT Management, Business Process Improvement, Technical Management, Continuous Improvement Process, Information Technology, Information Systems, Business Operations, Enterprise Resource Planning, Quality Management, Customer Relationship Management, IT Infrastructure, Business Technologies, Leadership and Management, Business Intelligence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      372 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Data Analytics and Deep Learning

      Skills you'll gain: NoSQL, Machine Learning Algorithms, Big Data, Apache Hadoop, Deep Learning, Statistical Analysis, Data Visualization, Data Analysis, Exploratory Data Analysis, Apache Spark, Data Presentation, Generative AI, Data Infrastructure, Data Cleansing, Real Time Data, Apache Kafka, Image Analysis, Artificial Neural Networks, Keras (Neural Network Library), Artificial Intelligence and Machine Learning (AI/ML)

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      25 reviews

      Intermediate · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Build your first Machine Learning Pipeline using Dataiku : Coursera Project Network
    • Ética, cultura y perspectivas globales: University of Illinois Urbana-Champaign
    • Strategic Customer Relationship Management & Sales Technique: HubSpot Academy
    • Strategic Brand Management: S.P. Jain Institute of Management and Research
    • Data Science and Analysis Tools - from Jupyter to R Markdown: Codio
    • Marketing Management Essentials: Market Analysis: IE Business School
    • Prediction Models with Sports Data: University of Michigan
    • Forecasting Models for Marketing Decisions: Emory University
    • YouTube como un canal estrategico: Coursera Project Network
    • Executivo de Vendas, Vendas Consultivas e Prospecção: Fundação Instituto de Administração

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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