• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Content Marketing

    Content Marketing Courses Online

    Explore content marketing strategies for attracting and engaging audiences. Learn to create, distribute, and measure effective content.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Content Marketing Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Measure a Marketing Strategy using Facebook Insights

      Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Target Audience

      4.7
      Rating, 4.7 out of 5 stars
      ·
      45 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      HTML for Beginners: Getting Started

      Skills you'll gain: Hypertext Markup Language (HTML), Web Content Accessibility Guidelines, Semantic Web, Web Content, Information Architecture, Web Design and Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      20 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      M

      Meta

      Capstone (React App)

      Skills you'll gain: React Native, Mobile Development, GitHub, User Interface and User Experience (UI/UX) Design, Version Control, User Experience Design, User Interface (UI) Design, Wireframing, UI Components, User Flows, Data Store, Development Environment

      4.8
      Rating, 4.8 out of 5 stars
      ·
      42 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Planning a Digital Marketing Strategy

      Skills you'll gain: Marketing Budgets, Data-Driven Decision-Making, Digital Marketing, Social Media Marketing, Marketing Channel, Data Ethics, Customer experience strategy (CX), Digital Media Strategy, Customer Analysis, Cross-Channel Marketing, Marketing Effectiveness, Marketing Automation, Marketing Strategy and Techniques, Strategic Marketing, Social Media Strategy, Digital Advertising, Digital Transformation, Business Analytics, Marketing Planning, Marketing Analytics

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Editing Table of Content and Layouts in Microsoft Word

      Skills you'll gain: Document Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      49 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      A Second Brain with Obsidian

      Skills you'll gain: Journals, Organizational Skills, Document Management, Information Architecture, Content Management, Network Analysis, System Configuration

      3.3
      Rating, 3.3 out of 5 stars
      ·
      23 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Michigan

      Introducción al HTML5

      Skills you'll gain: Hypertext Markup Language (HTML), Web Content Accessibility Guidelines, Web Design, Web Design and Development, Usability, Web Applications, Cascading Style Sheets (CSS), Web Content, Verification And Validation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      43 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Creating a Portfolio Using Weebly

      Skills you'll gain: Information Architecture, Content Management Systems, Web Content, Web Applications, Web Design and Development, System Configuration

      4.5
      Rating, 4.5 out of 5 stars
      ·
      60 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • I

      Indian Institute of Science

      Micro Electromechanical Systems

      Skills you'll gain: Electronics Engineering, Semiconductors, Electronics, Hardware Design, Electronic Systems, Embedded Systems, Mechanical Engineering, Chemical and Biomedical Engineering, Manufacturing Processes, Laboratory Equipment, Process Engineering, Laboratory Testing, 3D Modeling

      4.9
      Rating, 4.9 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Prompt Engineering with GPT: Programming for Custom Content

      Skills you'll gain: Prompt Engineering, Generative AI, OpenAI, ChatGPT, Large Language Modeling, Python Programming, Application Programming Interface (API)

      4.4
      Rating, 4.4 out of 5 stars
      ·
      45 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Build an Automated Landing page using AI from Wix ADI

      Skills you'll gain: Email Marketing, Lead Generation, Social Media Marketing, Social Media, Pay Per Click Advertising, Automation, Web Design and Development

      4.4
      Rating, 4.4 out of 5 stars
      ·
      49 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      S

      SAS

      Launching Machine Learning: Delivering Operational Success with Gold Standard ML Leadership

      Skills you'll gain: Data Ethics, Technical Management, MLOps (Machine Learning Operations), Applied Machine Learning, Performance Measurement, Leadership and Management, Predictive Analytics, Data Processing, Business Leadership, Business Metrics, Strategic Leadership, Business Transformation, Data-Driven Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      77 reviews

      Beginner · Course · 1 - 4 Weeks

    Content Marketing learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…121122123…248

    In summary, here are 10 of our most popular content marketing courses

    • Measure a Marketing Strategy using Facebook Insights: Coursera Project Network
    • HTML for Beginners: Getting Started: Coursera Project Network
    • Capstone (React App): Meta
    • Planning a Digital Marketing Strategy: Digital Marketing Institute
    • Editing Table of Content and Layouts in Microsoft Word: Coursera Project Network
    • A Second Brain with Obsidian: Coursera Project Network
    • Introducción al HTML5: University of Michigan
    • Creating a Portfolio Using Weebly: Coursera Project Network
    • Micro Electromechanical Systems: Indian Institute of Science
    • Prompt Engineering with GPT: Programming for Custom Content: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Content Marketing

    Content marketing is a marketing strategy that involves creating media that is compelling to a particular group with the aim of attracting new - and engaging current - customers. Well-placed content addressing the specific needs of your target audience can establish an awareness and authority of your brand while providing them with the information, products, or services they are looking for.

    Content marketing is important to learn about because it can be more effective and less expensive than traditional marketing approaches. Instead of searching for your customers with the paid advertising associated with outbound marketing, this approach uses compelling content, SEO optimized copywriting, and eye-catching multimedia on websites, blogs, and social media platforms as part of an inbound marketing strategy. And, with new channels such as podcasting and influencer marketing, content marketers have the ability to engage customers in more ways than ever.‎

    A background in content marketing can inform many different career paths. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. Social media specialists as well as SEO specialists are also crucial to content marketing campaigns.

    Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. They are responsible for managing the research, creation, and presentation teams that execute marketing campaigns as well as working with sales, public relations, and product development departments. According to the Bureau of Labor Statistics, they make a median salary of $135,900 per year, and their job growth is expected to be faster than the average for all occupations due to the ever-increasing growth of Internet-based marketing.‎

    Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

    You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎

    Anyone who wants to learn content marketing should have a basic understanding of the goals of marketing and why it's such an important part of a business plan. Any skills or experience in digital marketing will help you even more. Familiarity with Google Analytics is also a plus, as is any experience you have analyzing data or working with keywords. A background in SEO may be helpful too. You'll need good computer skills, as well as writing and editing skills. You'll also need to be familiar with the internet. While it's not necessary, understanding web design and ecommerce may also be beneficial.‎

    People who are best suited for roles in content marketing are those who like to research and analyze. As with any type of marketing, it takes a little detective work to determine who your target audience is. You must be business-minded—after all, the goal of content marketing is to sell more products or services—but also creative, so your marketing plan doesn't just come across as a boring sales pitch. You'll also need to be good with a computer and understand how people use internet tools like search engines, email, blogs, messages boards, and social media. If you're a quick learner, you may be suited for a role in content marketing.‎

    Learning content marketing can be beneficial for anyone who is looking to find an audience online, whether you want to drive people to your personal website, your ecommerce site, or the website for the company where you work. You must enjoy spending time online and coming up with creative and attractive ways to reach that audience. You must also enjoy writing or creating graphics and videos. Those who work in content marketing spend much of their day at their computer and may even work remotely from their homes. As more and more companies take their business online and use content marketing to promote them, learning this valuable skill can set you up for a career in a competitive field for many years to come.‎

    Online Content Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Content Marketing skills. Choose from a wide range of Content Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Content Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok