What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

Coursera Instructor Network
Generative AI for Keyword Research
Skills you'll gain: Keyword Research, Generative AI, Search Engine Optimization, Marketing Automation, Web Analytics and SEO, Prompt Engineering, Business Process Automation, Competitive Analysis
4.7
Rating, 4.7 out of 5 stars
31 reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
University of California, Davis
Planned Giving
Skills you'll gain: Fundraising, Philanthropy, Tax Planning, Marketing Strategies, Relationship Building, Estate Planning, Benefits Administration, Administration, Business Software, Educational Materials, Professional Networking, Tax Laws
4.6
Rating, 4.6 out of 5 stars
35 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
The Hong Kong University of Science and Technology
Protecting Business Innovations via Trademark
Skills you'll gain: Intellectual Property, Brand Management, Innovation, Global Marketing, Commercial Laws, Legal Strategy, Case Law, Business Strategy, Lawsuits, E-Commerce, Legal Proceedings, Registration
4.8
Rating, 4.8 out of 5 stars
219 reviews
Beginner · Course · 1 - 4 Weeks
National Taiwan University
用 Python 做商管程式設計（二）(Programming for Business Computing in Python (2))
Skills you'll gain: Data Structures, Data Visualization Software, Financial Data, Financial Analysis, Data Analysis, Debugging, Programming Principles, Data Processing, Python Programming, Data Manipulation, File Management, Scripting
4.6
Rating, 4.6 out of 5 stars
261 reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
University of Colorado Boulder
Product Development for Technical Managers
Skills you'll gain: New Product Development, Product Development, Product Strategy, Design Thinking, Engineering Management, Innovation, Product Management, Team Management, Market Research, Prototyping, Project Portfolio Management, Agile Product Development, Product Roadmaps, Strategic Marketing, Conceptual Design, Process Development, Product Lifecycle Management, Team Building, Marketing, Corporate Strategy
Build toward a degree
4.9
Rating, 4.9 out of 5 stars
32 reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
University of Michigan
Moneyball and Beyond
Skills you'll gain: Analytics, Data Analysis, Statistical Analysis, Probability & Statistics, Statistics, Python Programming, Data Manipulation
4.6
Rating, 4.6 out of 5 stars
51 reviews
Intermediate · Course · 1 - 3 Months
Coursera Project Network
Data Science Challenge
Skills you'll gain: Applied Machine Learning, Jupyter, Machine Learning Algorithms, Machine Learning, Predictive Modeling, Data Science, Python Programming, Predictive Analytics
4.7
Rating, 4.7 out of 5 stars
163 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: Free Trial
Xbox
Product Management Fundamentals
Skills you'll gain: Stakeholder Management, Product Management, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, New Product Development, Market Research, Product Strategy, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Value Propositions, Prioritization
4.8
Rating, 4.8 out of 5 stars
20 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
IE Business School
El plan de marketing
Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Business Planning, Marketing, Marketing Management, Customer Retention, Brand Strategy, Product Strategy, Customer Acquisition Management, Market Analysis, Customer Analysis, Competitive Analysis, Budgeting, Business Metrics, Analysis, Communication Strategies
4.7
Rating, 4.7 out of 5 stars
153 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
SAS
Creating Advanced Reports with SAS Visual Analytics
Skills you'll gain: Ad Hoc Reporting, SAS (Software), Dashboard, Business Analytics, Business Reporting, Interactive Data Visualization, Business Intelligence Software, Data Visualization Software, Data Analysis, Key Performance Indicators (KPIs), Data Manipulation
4.7
Rating, 4.7 out of 5 stars
213 reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
Microsoft
Data Cleaning & Processing with Copilot in Excel
Skills you'll gain: Data Cleansing, Prompt Engineering, Data Processing, Microsoft Excel, Data Manipulation, Microsoft Copilot, Data Quality, Data Transformation, Data Integrity, Data Validation, Data-Driven Decision-Making, Data Analysis
4.3
Rating, 4.3 out of 5 stars
15 reviews
Beginner · Course · 1 - 3 Months
Coursera Project Network
Statistics For Data Science
Skills you'll gain: Correlation Analysis, Probability & Statistics, Statistics, Statistical Analysis, Data Analysis, Data Science, Probability Distribution, Descriptive Statistics, Statistical Inference
3.9
Rating, 3.9 out of 5 stars
33 reviews
Beginner · Guided Project · Less Than 2 Hours