• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Preview
      Preview
      U

      Universitat Autònoma de Barcelona

      Patrocinio Deportivo

      Skills you'll gain: Proposal Development, Strategic Partnership, Event Marketing, Stakeholder Management, Brand Awareness, Promotional Strategies, Brand Marketing, Business Development, Market Trend, Marketing Communications, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      413 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Project Delivery in Business Analysis and Capstone Project

      Skills you'll gain: Stakeholder Management, Stakeholder Engagement, Business Process Improvement, Process Improvement, Software Development Life Cycle, Agile Methodology, Scrum (Software Development), Business Analysis, Risk Management, Project Risk Management, Requirements Management, Waterfall Methodology, Project Planning, Project Management, Quality Management, Project Schedules

      4.8
      Rating, 4.8 out of 5 stars
      ·
      64 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Institut Mines-Télécom

      Digital Business - Understand the digital world

      Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Knowledge Transfer, Emerging Technologies, Business Strategy, Innovation, Business Strategies, Entrepreneurship, New Business Development, Business Modeling, Market Dynamics, Value Propositions, Network Analysis, Product Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      139 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Neuromarketing

      Skills you'll gain: Research Methodologies, Laboratory Research, Consumer Behaviour, Persuasive Communication, Data Analysis, Neurology, Magnetic Resonance Imaging, Marketing Psychology, Experimentation, Statistical Analysis, Ethical Standards And Conduct, Research, Data Collection, Research Design, Medical Imaging, Influencing, Quantitative Research, Marketing, Behavioral Economics, Psychology

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introducción a la Contabilidad Financiera

      Skills you'll gain: Balance Sheet, Financial Statement Analysis, Financial Statements, Financial Accounting, Accrual Accounting, Accounting, Cash Flows, Ledgers (Accounting), General Accounting, Financial Analysis, Income Statement, Bookkeeping, Revenue Recognition, Equities, Depreciation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      84 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      The Hong Kong University of Science and Technology

      Protecting Business Innovations via Patent

      Skills you'll gain: Intellectual Property, Business Strategies, Innovation, Business Process, Legal Research, Entrepreneurship, Law, Regulation, and Compliance, New Business Development, Global Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      527 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidades Anáhuac

      Customer Success: Conociendo al cliente

      Skills you'll gain: Customer Success Management, Customer Service, Customer Relationship Management, Customer Relationship Management (CRM) Software, Customer Retention, Customer experience strategy (CX), Customer Insights, Marketing Automation, Performance Metric, Sales Process, Business Metrics, Marketing Strategies, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      46 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      التسويق في عالم رقمي

      Skills you'll gain: Digital Advertising, Promotional Strategies, Marketing, Consumer Behaviour, Marketing Strategies, Product Marketing, Product Promotion, New Product Development, Marketing Channel, MarTech, Digital Marketing, Customer Engagement, Digital Transformation, Price Negotiation, Branding, Innovation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      39 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Q

      Queen Mary University of London

      Introduction to Market Research

      Skills you'll gain: Market Research, Research Design, Report Writing, Research Methodologies, Business Research, Data Analysis, Data Processing, Market Analysis, Qualitative Research, Quantitative Research, Data Collection, Proposal Development, Ethical Standards And Conduct

      4.4
      Rating, 4.4 out of 5 stars
      ·
      72 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Models & Frameworks to Support Sales Planning

      Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Territory Management, Sales Training, Sales Presentation, Sales Process, Sales Enablement, Customer Relationship Building, Negotiation, Communication

      4.5
      Rating, 4.5 out of 5 stars
      ·
      76 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Gestión del canal de distribución y retailing

      Skills you'll gain: Marketing Channel, Retail Management, Retail Sales, Merchandising, Global Marketing, Business Strategy, Supply Chain, Cross-Channel Marketing, Promotional Strategies, Strategic Marketing, E-Commerce, Market Dynamics, Consumer Behaviour, Growth Strategies, Conflict Management, Digital Transformation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      441 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      El liderazgo del director de proyectos

      Skills you'll gain: Team Management, Negotiation, Leadership, Team Leadership, Leadership and Management, People Management, Emotional Intelligence, Business Leadership, Project Management, Stakeholder Communications, Conflict Management, Communication, Relationship Management, Project Coordination, Self-Awareness

      4.9
      Rating, 4.9 out of 5 stars
      ·
      188 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…114115116…312

    In summary, here are 10 of our most popular marketing strategy courses

    • Patrocinio Deportivo: Universitat Autònoma de Barcelona
    • Project Delivery in Business Analysis and Capstone Project: Microsoft
    • Digital Business - Understand the digital world: Institut Mines-Télécom
    • Neuromarketing: Johns Hopkins University
    • Introducción a la Contabilidad Financiera: University of Pennsylvania
    • Protecting Business Innovations via Patent: The Hong Kong University of Science and Technology
    • Customer Success: Conociendo al cliente: Universidades Anáhuac
    • التسويق في عالم رقمي: University of Illinois Urbana-Champaign
    • Introduction to Market Research: Queen Mary University of London
    • Models & Frameworks to Support Sales Planning : Fundação Instituto de Administração

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok