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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Blockchain Opportunity Analysis

      Skills you'll gain: Peer Review, Blockchain, Market Opportunities, Business Planning, Business Analysis, Competitive Analysis, Strategic Thinking, Market Analysis, Solution Design, Feasibility Studies, New Business Development, Business Modeling, Value Propositions, Business Strategy, Market Research, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      207 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Data Visualization in Tableau: Create Dashboards and Stories

      Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Interactive Data Visualization, Dashboard, Data Visualization Software, Tableau Software, Data Analysis, Exploratory Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      42 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      C

      Corporate Finance Institute

      Fundamentals of Data Analysis in Excel

      Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Dashboard, Data Transformation, Data Analysis, Excel Formulas, Exploratory Data Analysis, Data Visualization Software, Data Presentation, Data Manipulation, Data Modeling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      49 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Fraud Detection and Compliance

      Skills you'll gain: Generative AI, Law, Regulation, and Compliance, Regulatory Requirements, Compliance Management, Compliance Reporting, Governance, Business Risk Management, Governance Risk Management and Compliance, Risk Management, Financial Regulation, Anomaly Detection, Compliance Auditing, Data Governance, Artificial Intelligence, Large Language Modeling, Threat Detection, Advanced Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Introducción a CRM con HubSpot

      Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines

      4.7
      Rating, 4.7 out of 5 stars
      ·
      71 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • I

      Illinois Tech

      Mastering Excel Essentials to Enhance Business Value

      Skills you'll gain: Microsoft Excel, Data Visualization, Data Management, Data Entry, Spreadsheet Software, Data Analysis Expressions (DAX), Business Analytics, Data-Driven Decision-Making, Productivity Software, Financial Modeling, Decision Making, Business Modeling, Data Validation

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Increasing Real Estate Management Profits: Harnessing Data Analytics

      Skills you'll gain: Data Visualization Software, Tableau Software, Financial Modeling, Business Process, Peer Review, Business Analysis, Presentations, Property Management, Data Analysis, MySQL, Risk Analysis, Real Estate, Financial Analysis, Microsoft Excel

      4.7
      Rating, 4.7 out of 5 stars
      ·
      242 reviews

      Mixed · Course · 1 - 3 Months

    • I

      IE Business School

      Market Research Essentials for Marketing Management

      Skills you'll gain: Market Research, Business Research, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Business Intelligence, Competitive Intelligence, Market Opportunities, Data Collection

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Assisting Public Sector Decision Makers With Policy Analysis

      Skills you'll gain: Statistical Analysis, Program Evaluation, Policy Analysis, Data Analysis, Statistical Methods, Public Policies, Statistical Hypothesis Testing, Policy Development, Analytical Skills, Forecasting, R Programming, Data-Driven Decision-Making, Research Design, Time Series Analysis and Forecasting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      25 reviews

      Intermediate · Course · 1 - 3 Months

    • M

      Michigan State University

      Forest Carbon Credits and Initiatives

      Skills you'll gain: Project Design, Sustainability Reporting, Project Finance, Verification And Validation, Project Scoping, Environment and Resource Management, Continuous Monitoring, Feasibility Studies, Cost Benefit Analysis, Market Analysis, Estimation, Corporate Sustainability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Careers in Sustainability

      Skills you'll gain: Data Analysis, Spreadsheet Software, Sustainability Reporting, Marketing and Public Relations, Analysis, Data Presentation, Trend Analysis, Business Writing, Corporate Sustainability, Public Relations, Product Lifecycle Management, Business Communication, Presentations, Environment and Resource Management, Communication

      4.3
      Rating, 4.3 out of 5 stars
      ·
      56 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IE Business School

      Critical Perspectives on Management

      Skills you'll gain: Innovation, Business Management, Performance Management, Management Accounting, Industrial and Organizational Psychology, Governance, Finance, Organizational Effectiveness, Corporate Strategy, Decision Making, Behavioral Economics, Ancient History, Organizational Structure, Business Strategy, Social Studies, Economics, Storytelling, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      310 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Blockchain Opportunity Analysis: INSEAD
    • Data Visualization in Tableau: Create Dashboards and Stories: Coursera Project Network
    • Fundamentals of Data Analysis in Excel: Corporate Finance Institute
    • GenAI for Fraud Detection and Compliance: Coursera Instructor Network
    • Introducción a CRM con HubSpot: Coursera Project Network
    • Mastering Excel Essentials to Enhance Business Value: Illinois Tech
    • Increasing Real Estate Management Profits: Harnessing Data Analytics: Duke University
    • Market Research Essentials for Marketing Management: IE Business School
    • Assisting Public Sector Decision Makers With Policy Analysis: University of Michigan
    • Forest Carbon Credits and Initiatives: Michigan State University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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