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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Exploring Data Transformation with Google Cloud

    Skills you'll gain: Data Governance, Digital Transformation, Data Strategy, Real Time Data, Google Cloud Platform, Business Transformation, Data Management, Data Warehousing, Data Transformation, Big Data, Cloud Storage, Analytics, Business Intelligence, Data Processing, Data-Driven Decision-Making, Database Systems, Data Migration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    924 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Retail Digital Supply Chain

    Skills you'll gain: Digital Transformation, Supply Chain Management, E-Commerce, Supply Chain, Analytics, Business Analytics, Business Technologies, Advanced Analytics, Descriptive Analytics, Customer Demand Planning, Customer experience strategy (CX), Predictive Analytics, Data-Driven Decision-Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    124 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Optimization for Decision Making

    Skills you'll gain: Operations Research, Mathematical Modeling, Business Modeling, Business Analytics, Analytics, Data Modeling, Business Mathematics, Process Optimization, Data-Driven Decision-Making, Microsoft Excel, Decision Making, Linear Algebra, Spreadsheet Software, Graphing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Clean and analyze social media usage data with Python

    Skills you'll gain: Data Visualization, Matplotlib, Marketing Analytics, Web Scraping, Social Media Marketing, Python Programming, Social Media, Pandas (Python Package), Text Mining, Trend Analysis, Data Analysis, Data Wrangling, Data Cleansing, Seaborn, Content Performance Analysis, Jupyter

    3.9
    Rating, 3.9 out of 5 stars
    ·
    36 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Driving Customer Equity with AI

    Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Marketing Strategies, AI Personalization, AI Enablement, Customer Data Management, Customer experience improvement, Predictive Modeling

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI Engineering with LLMs

    Skills you'll gain: Prompt Engineering, Large Language Modeling, Generative AI, Retrieval-Augmented Generation, Generative Model Architectures, PyTorch (Machine Learning Library), Vector Databases, LLM Application, Generative Adversarial Networks (GANs), Embeddings, Natural Language Processing, Hugging Face, Transfer Learning, Data Pipelines, Recurrent Neural Networks (RNNs), Data Ethics, Data Preprocessing, Artificial Intelligence, Text Mining, Performance Tuning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    845 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    National Taiwan University

    Operations Research (1): Models and Applications

    Skills you'll gain: Operations Research, Mathematical Modeling, Process Optimization, Applied Mathematics, Business Modeling, Industrial Engineering, Operations Management, Business Analytics, Production Planning, Inventory Management System, Case Studies, Microsoft Excel, Scheduling, Linear Algebra, Decision Making, Algorithms

    4.8
    Rating, 4.8 out of 5 stars
    ·
    576 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Creative Design Tools: Adobe Photoshop, Illustrator, Acrobat

    Skills you'll gain: Photo Editing, Adobe Illustrator, Color Theory, Adobe Photoshop, Adobe Acrobat, Typography, Document Management, Graphic and Visual Design, Graphic Design, Graphics Software, Graphic and Visual Design Software, Photography, Generative AI, Design, Adobe Creative Cloud, Design Elements And Principles, Workflow Management, Productivity Software, Digital Design, Branding

    4.6
    Rating, 4.6 out of 5 stars
    ·
    522 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    مبادئ الإعلام والتسويق الرقمي

    Skills you'll gain: Digital Media Strategy, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Marketing Channel, Customer Engagement, Media Strategy, Marketing, Advertising, User Feedback, Marketing Strategies, Target Audience, Consumer Behaviour, Communication, Mobile Banking

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Use SurveyMonkey to Create a Survey and Analyze Results

    Skills you'll gain: Employee Surveys, Data Collection, Business Research, Data Analysis, User Feedback, Market Research, Business Software, Data Presentation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    423 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Introduction to Machine Learning

    Skills you'll gain: Exploratory Data Analysis, Unsupervised Learning, Supervised Learning, Feature Engineering, Classification Algorithms, Regression Analysis, Dimensionality Reduction, Data Cleansing, Data Preprocessing, Data Access, Applied Machine Learning, Model Evaluation, Data Analysis, Predictive Modeling, Statistical Inference, Statistical Hypothesis Testing, Statistical Methods, Scikit Learn (Machine Learning Library), Machine Learning, Machine Learning Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.3K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Dynamic Advertising and Media Buying

    Skills you'll gain: Performance marketing, Google Ads, Media Buying, Digital Advertising, Advertising, Generative AI Agents, Data Ethics, Campaign Management, Paid media, Marketing Automation, AI Personalization, Automation, AI Enablement, Content Creation, Analytics

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Exploring Data Transformation with Google Cloud: Google Cloud
  • Retail Digital Supply Chain: University of Pennsylvania
  • Optimization for Decision Making: University of Minnesota
  • Clean and analyze social media usage data with Python: Coursera
  • Driving Customer Equity with AI: Emory University
  • Generative AI Engineering with LLMs: IBM
  • Operations Research (1): Models and Applications: National Taiwan University
  • Creative Design Tools: Adobe Photoshop, Illustrator, Acrobat: Adobe
  • مبادئ الإعلام والتسويق الرقمي : University of Illinois Urbana-Champaign
  • Use SurveyMonkey to Create a Survey and Analyze Results: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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