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    • Strategic Planning

    Strategic Planning Courses Online

    Learn strategic planning for organizational growth. Understand how to set goals, allocate resources, and measure performance.

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    Explore the Strategic Planning Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IBM

      Product Management: Capstone Project

      Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Testing, Product Roadmaps, Product Development, New Product Development, Portfolio Management, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Market Intelligence, Marketing Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      63 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Imperial College London

      Immunology: Immune Failures and Cancer Immunology

      Skills you'll gain: Infectious Diseases, Oncology, Epidemiology, Public Health, Pathology, Pharmacotherapy, Biology, Microbiology, Chronic Diseases, Patient Treatment, Precision Medicine, Treatment Planning, Medical Science and Research, Molecular Biology, Laboratory Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      100 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Supply Chain Optimization

      Skills you'll gain: Supply Chain Planning, Supply Chain Management, Inventory Management System, Process Optimization, Operations Management, Demand Planning, Resource Allocation, Capacity Management, Microsoft Excel, Cost Reduction, Simulation and Simulation Software, Mathematical Modeling, Probability Distribution

      4.4
      Rating, 4.4 out of 5 stars
      ·
      40 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Measurement and Analysis

      Skills you'll gain: Web Analytics, Social Media Campaigns, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Performance Analysis, Key Performance Indicators (KPIs)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      48 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Strategy Capstone Project

      Skills you'll gain: Market Research, Market Analysis, Peer Review, Marketing Planning, Marketing Management, Strategic Marketing, Customer Analysis, Hospitality Management, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Effectiveness, Plan Execution, Target Market, Competitive Analysis, Product Marketing, Business

      4.7
      Rating, 4.7 out of 5 stars
      ·
      116 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Advanced Instructional Strategies in the Virtual Classroom

      Skills you'll gain: Parent Communication, Student Engagement, Student Support and Services, Teaching, Instructional Strategies, Curriculum Planning, Pedagogy, Learning Management Systems, Community Development, Instructional Design, Classroom Management, Virtual Teams, Education Software and Technology, Motivational Skills, Differentiated Instruction, Blended Learning, Relationship Building, Communication Strategies, Constructive Feedback, Content Creation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      574 reviews

      Mixed · Course · 1 - 3 Months

    • É

      École Polytechnique Fédérale de Lausanne

      Introduction to Faecal Sludge Management

      Skills you'll gain: Sanitation, Environmental Engineering, Civil Engineering, Water Resources, Waste Minimization, Environmental Management Systems, Facility Management, Innovation, Community Development, Public Health

      4.8
      Rating, 4.8 out of 5 stars
      ·
      667 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Agile Strategy for Competitive Advantage

      Skills you'll gain: Market Trend, Strategic Thinking, Innovation, Market Opportunities, Business Strategy, Business Transformation, Competitive Analysis, Agile Project Management, Trend Analysis, Strategic Decision-Making

      4.3
      Rating, 4.3 out of 5 stars
      ·
      15 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Contabilidad como Herramienta Gerencial

      Skills you'll gain: Management Accounting, Cost Management, Cost Accounting, Accounting, Budgeting, Cash Flows, Financial Statement Analysis, Financial Statements, Financial Reporting, Financial Analysis, Income Statement, Balance Sheet, Business Metrics, Business Planning, Organizational Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      208 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Starweaver

      Supply Chain Management for E-commerce

      Skills you'll gain: E-Commerce, Supply Chain Management, Supply Chain, Supply Chain Systems, Business Technologies, Logistics Management, Corporate Sustainability, Supply Chain Planning, Technology Strategies, Inventory Management System, Order Fulfillment, Supplier Management, Operational Efficiency

      4.6
      Rating, 4.6 out of 5 stars
      ·
      32 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U
      P

      Multiple educators

      Business Innovation and Digital Disruption

      Skills you'll gain: Storytelling, Data Storytelling, Business Strategy, Design Thinking, Brand Strategy, Process Design, Business Solutions, Brand Marketing, Business Planning, Innovation, Presentations, Market Opportunities, Business Modeling, Business Risk Management, Branding, Risk Analysis, Digital Transformation, Persuasive Communication, Technology Strategies, Corporate Sustainability

      4.6
      Rating, 4.6 out of 5 stars
      ·
      51 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Career Options: Exploring a New Career

      Skills you'll gain: Planning, Professional Networking, Business Research, Lifelong Learning, Goal Setting, Professional Development, Personal Development, Market Research, Adaptability, Self-Awareness, Market Analysis, Creative Thinking, Decision Making, Trend Analysis

      4.1
      Rating, 4.1 out of 5 stars
      ·
      52 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular strategic planning courses

    • Product Management: Capstone Project: IBM
    • Immunology: Immune Failures and Cancer Immunology: Imperial College London
    • Supply Chain Optimization: University of California, Irvine
    • Measurement and Analysis: Unilever
    • Marketing Strategy Capstone Project: IE Business School
    • Advanced Instructional Strategies in the Virtual Classroom: University of California, Irvine
    • Introduction to Faecal Sludge Management: École Polytechnique Fédérale de Lausanne
    • Agile Strategy for Competitive Advantage: Duke University
    • Contabilidad como Herramienta Gerencial: Universidad de Palermo
    • Supply Chain Management for E-commerce: Starweaver

    Skills you can learn in Business Strategy

    Modeling (25)
    Market (economics) (21)
    Plan (19)
    Planning (16)
    Strategic Management (16)
    Business Model (13)
    Operations Management (13)
    Analytics (12)
    Evaluation (12)
    Project Management (11)
    Supply Chain (10)
    Decision-making (9)

    Frequently Asked Questions about Strategic Planning

    Strategic planning is the process by which an organization sets its goals, defines its path for achieving them, and allocates required resources accordingly. This process of creating a business strategy is important because it establishes agreement around the common goals of an enterprise and provides a shared framework for evaluating progress. Thus, beyond simply helping to guide the annual budget, strategic planning is an important leadership and management tool.

    The strategic planning process can be broken down in a variety of ways, but generally has three phases: strategic analysis, strategy formulation, and strategy implementation. The analysis phase requires a capabilities analysis of the business as well as consideration of its competitive position within the industry structure it operates in. Formulation takes these insights as a basis for setting achievable goals and deciding on appropriate courses of action to achieve them.

    Of course, the most challenging phase of strategic planning is implementation. As any manager knows, even the most careful planning process can never anticipate all the complexities the future holds - particularly considering the rapid changes occurring in our world today. Strategic management means knowing how to adapt to changing circumstances as the business moves forward while continuing to rely upon the goals set in the strategic planning process for guidance.‎

    Every manager in an organization must understand strategic planning, as this process is typically central to setting annual budgets and reporting for each department. Thus, Human resources (HR) managers, sales and marketing managers, financial managers, and other department heads need to be able to provide useful inputs into the planning process as well as participate in its ongoing implementation.

    Strategic planning skills are especially important for top-level executives, such as chief executive officers (CEOs), chief operating officers (COOs), chief financial officers (CFOs), and other “C-suite” positions in a company. These executives are responsible for devising the overarching strategy for the company, establishing the policies required to meet them, and ensuring that managers understand and follow through on their implementation. According to the Bureau of Labor Statistics, chief executives earned a median salary of $184,460 in May 2019, making this a very highly compensated skill set.‎

    Yes. Coursera offers a wide range of business courses as well as Specializations online, including opportunities to learn about strategic planning specifically from top-ranked schools like the University of Virginia and Copenhagen Business School. You can even learn about this skill as part of Coursera’s full-fledged online MBA programs offered by schools like the University of Illinois at Urbana Champaign and Macquarie University.

    Regardless of what your career goals are, or the educational strategy you’re pursuing to achieve them, Coursera lets you learn online on a flexible schedule. Thus, you can learn about strategic planning while continuing to work at your existing job, making this an excellent choice for mid-career professionals as well as business-minded students that want a high-level skill set as they begin their career.‎

    The skills and experience that you might need to already have before starting to learn strategic planning may include experience with organizational management work, assessing company practices and methods, and helping executives to make decisions that could help them guide their organizations in more focused ways. In much the same way that a financial planner helps people understand their investments and how to make the most of their return, strategic planners can help companies set corporate priorities, focus the company’s energy and resources into potentially high ROI activities, and help to strengthen overall operations. Being able to have these skills and experience before learning strategic planning may make you a valuable asset to a team.‎

    The kind of people that are best suited for work that involves strategic planning are those people who display good analytical characteristics for business vision, have leadership confidence, are strong with data and numbers, are computer literate, and can communicate well. People in strategic planning roles usually work in analyzing and assessing business environments to come up with a strategic formulation to organize business units. To do this high-level work, they often are smart, detail-oriented, have agreeable personalities, and can get the job done. These people may also have a bachelor's or master’s degree in accounting, business, finance, or economics.‎

    You might know if learning strategic planning is right for you if you have enthusiasm for directing the level of change in a group, a team, a business, or a corporate organization. Learning about strategic planning can take on many facets, from understanding the basics of a more human resources focus for employee changes to a more technology-based focus for a company-wide change to digital transformation methods. Learning strategic planning can be a strong stepping stone to staying abreast of changes in business processes and practices. Strategic planning is a large field of opportunity for a creative, detail-focused, innovative individual to take, and if this is interesting to you, you may find this to be a rewarding new career path.‎

    Online Strategic Planning courses offer a convenient and flexible way to enhance your knowledge or learn new Strategic Planning skills. Choose from a wide range of Strategic Planning courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Strategic Planning, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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