Customer Insights

Customer Insights is the process of understanding customer behaviors, needs, and motivations through data analysis and research. Coursera's Customer Insights catalogue teaches you to effectively gather, analyze, and leverage customer data to shape business strategy and drive growth. You'll learn to utilize various data collection methods, interpret complex customer data, create customer segmentation models, and apply insights to marketing strategies. By understanding how to gain actionable insights from customer behavior, you can significantly improve customer satisfaction, brand loyalty, and ultimately, business profitability.
30credentials
188courses

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Explore the Customer Insights Course Catalog

  • Status: Preview

    Skills you'll gain: Marketing Analytics, Social Media, Business Analytics, Market Analysis, Customer Insights, Financial Data, Banking, Business Intelligence, Big Data, Analytics, Data-Driven Decision-Making, Financial Services

  • Status: Free Trial

    University of Virginia

    Skills you'll gain: Customer Analysis, Analytics, Business Analytics, Demand Planning, Usability Testing, Product Management, Customer Insights, A/B Testing, Agile Methodology, User Experience, Data-Driven Decision-Making, Predictive Analytics, Data Science, Product Testing, Agile Software Development, Software Development

  • Skills you'll gain: Customer Analysis, New Product Development, Persona Development, Customer Insights, Product Strategy, Product Development, Design Thinking, User Research, Business Planning, Business Strategy, Marketing

  • Status: Free Trial

    Universidad Nacional Autónoma de México

    Skills you'll gain: Overcoming Objections, Negotiation, Active Listening, Interpersonal Communications, Communication, Needs Assessment, Empathy, Customer Insights, Problem Solving, Self-Awareness

  • Status: Free Trial

    Skills you'll gain: Artificial Intelligence, Business Technologies, Complex Problem Solving, Digital Transformation, Technology Strategies, Case Studies, Artificial Intelligence and Machine Learning (AI/ML), Business Intelligence, Strategic Thinking, AI Product Strategy, Customer Insights, Technology Solutions, Generative AI, Emerging Technologies, Responsible AI, Machine Learning, B2B Sales, Hardware Architecture, Computer Hardware, Business Research

  • Skills you'll gain: Market Dynamics, Product Knowledge, Customer experience strategy (CX), Team Oriented, Product Lifecycle Management, Value Propositions, Customer Insights, Competitive Analysis, Innovation, Cost Management

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Marketing, Strategic Marketing, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Go To Market Strategy, Marketing Communications, New Business Development, Customer Insights, Market Opportunities

  • Status: Free Trial

    Northwestern University

    Skills you'll gain: Resource Allocation, Marketing Strategies, Marketing Analytics, Customer experience strategy (CX), Data Science, Analytics, Marketing, Data Analysis, Digital Transformation, Brand Strategy, Customer Insights, Data-Driven Decision-Making, Business Leadership, Consumer Behaviour, Business Strategy, Advertising, Organizational Change

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Commercialization, Product Planning, Innovation, New Product Development, Product Development, Team Building, Product Strategy, Entrepreneurship, Design Thinking, Product Testing, Customer Insights, Business Strategies, Team Motivation, Market Opportunities, User Research, Market Research, Team Management, Business Modeling, Technology Strategies, Value Propositions

  • Status: Preview

    Skills you'll gain: Marketing Analytics, Data Collection, Analytical Skills, Data Analysis, Marketing, Quantitative Research, Analytics, Market Research, Data-Driven Decision-Making, Customer Insights, Statistical Methods, Market Data, Consumer Behaviour, Brand Strategy

  • Status: Preview

    Universidad de Palermo

    Skills you'll gain: Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Insights, Target Market, Customer experience strategy (CX), Brand Management, Product Lifecycle Management, Market Opportunities, Innovation

  • Skills you'll gain: Customer Retention, Marketing Strategies, Customer Analysis, Brand Loyalty, Target Market, Customer experience strategy (CX), Strategic Marketing, Customer Insights, Customer Relationship Management, Market Dynamics

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  • Fundação Instituto de Administração
  • University of Maryland, College Park
  • University of Virginia
  • University of Pennsylvania
  • IE Business School
  • Microsoft
  • Emory University
  • University of Illinois Urbana-Champaign