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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • I

      IE Business School

      Riesgos y oportunidades empresariales en una economía globalizada

      Skills you'll gain: Economics, Financial Policy, Economic Development, Trend Analysis, Global Marketing, Business Economics, International Relations, Analysis, Socioeconomics, Business Risk Management, Public Policies, Business Strategies, World History, Investments

      4.9
      Rating, 4.9 out of 5 stars
      ·
      101 reviews

      Intermediate · Course · 1 - 3 Months

    • T

      The State University of New York

      Data Analytics in Sports Law and Management

      Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Performance Analysis, Hospitality and Food Services, Facility Operations, Event Planning, Business Analytics, Law, Regulation, and Compliance, Analytics, Data-Driven Decision-Making, Data Analysis, Scheduling, Labor Relations, Customer Engagement, Team Performance Management, Linear Algebra, Risk Management, Commercial Laws

      4.8
      Rating, 4.8 out of 5 stars
      ·
      31 reviews

      Beginner · Specialization · 3 - 6 Months

    • W

      Whizlabs

      Exam Prep AI-102: Microsoft Azure AI Engineer Associate

      Skills you'll gain: Microsoft Azure, Data Ethics, Natural Language Processing, Image Analysis, Generative AI, Artificial Intelligence, Azure Active Directory, Cloud Solutions, Computer Vision, OpenAI, Text Mining, Machine Learning, Key Management, Application Deployment, Application Programming Interface (API)

      3.4
      Rating, 3.4 out of 5 stars
      ·
      19 reviews

      Intermediate · Course · 1 - 3 Months

    • M

      Microsoft

      Data for Analysis with Microsoft Excel

      Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Power BI, Data Analysis, Pivot Tables And Charts, Data Transformation, Timelines, Data Cleansing, Data Manipulation, Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Davis

      Healthcare Data Models

      Skills you'll gain: Data Integration, Data Validation, Data Quality, Data Modeling, Health Informatics, Data Transformation, Data Warehousing, Star Schema, Health Information Management, Data Analysis, Network Model, Analytics, Interoperability, Relational Databases

      4.6
      Rating, 4.6 out of 5 stars
      ·
      55 reviews

      Intermediate · Course · 1 - 4 Weeks

    • L

      LearnKartS

      Apache Kafka

      Skills you'll gain: Apache Kafka, Real Time Data, System Monitoring, Performance Tuning, Data Pipelines, Apache Spark, Apache Hadoop, Apache, Big Data, Systems Architecture, Continuous Monitoring, Data Processing, Data Integration, Data Architecture, Middleware, Data Security, Distributed Computing, Scala Programming, Software Architecture, Restful API

      4
      Rating, 4 out of 5 stars
      ·
      31 reviews

      Beginner · Specialization · 1 - 3 Months

    • A

      American Psychological Association

      Statistics in Psychological Research

      Skills you'll gain: Descriptive Statistics, Plot (Graphics), Graphing, Statistical Visualization, Statistical Hypothesis Testing, Probability & Statistics, Statistical Inference, Quantitative Research, Statistics, Sample Size Determination, Data Analysis, Scatter Plots, Psychology, Research Design, Experimentation, Scientific Methods

      4.6
      Rating, 4.6 out of 5 stars
      ·
      45 reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Machine Learning with TensorFlow on Google Cloud en Español

      Skills you'll gain: Feature Engineering, Tensorflow, Exploratory Data Analysis, Data Quality, Applied Machine Learning, Keras (Neural Network Library), Machine Learning, Google Cloud Platform, MLOps (Machine Learning Operations), Data Strategy, Supervised Learning, Machine Learning Algorithms, Data Analysis, Performance Tuning, Big Data, Data Pipelines, Artificial Neural Networks, Data Ethics, Cloud Computing, Deep Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      448 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      Universidad de los Andes

      Analítica de Datos en Finanzas​

      Skills you'll gain: Technical Analysis, Portfolio Management, Investments, Financial Forecasting, Financial Trading, Financial Analysis, Financial Market, Financial Modeling, Analytics, Capital Markets, Time Series Analysis and Forecasting, Statistical Analysis, Market Trend, Securities Trading, Applied Machine Learning, Predictive Modeling, Equities, Risk Management, Performance Analysis, Risk Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      178 reviews

      Intermediate · Specialization · 1 - 3 Months

    • K

      Keller Williams

      Sales Fundamentals

      Skills you'll gain: Lead Generation, Value Propositions, Sales Process, Sales Management, Branding, Social Media Content, Property Management, Customer Relationship Management, Communication, Real Estate, Customer experience strategy (CX), Relationship Building, Professional Networking

      4.9
      Rating, 4.9 out of 5 stars
      ·
      26 reviews

      Beginner · Course · 1 - 3 Months

    • F

      Fundação Instituto de Administração

      Sales & Marketing Alignment

      Skills you'll gain: Sales Management, Sales Strategy, Sales, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Marketing Effectiveness, Organizational Strategy, Product Promotion, Cross-Functional Collaboration, Gap Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      79 reviews

      Intermediate · Course · 1 - 4 Weeks

    • O

      O.P. Jindal Global University

      Text Mining for Marketing

      Skills you'll gain: Text Mining, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Marketing, Brand Management, Natural Language Processing, Predictive Analytics, Machine Learning, Data Quality

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Riesgos y oportunidades empresariales en una economía globalizada: IE Business School
    • Data Analytics in Sports Law and Management: The State University of New York
    • Exam Prep AI-102: Microsoft Azure AI Engineer Associate: Whizlabs
    • Data for Analysis with Microsoft Excel: Microsoft
    • Healthcare Data Models: University of California, Davis
    • Apache Kafka: LearnKartS
    • Statistics in Psychological Research: American Psychological Association
    • Machine Learning with TensorFlow on Google Cloud en Español: Google Cloud
    • Analítica de Datos en Finanzas​: Universidad de los Andes
    • Sales Fundamentals: Keller Williams

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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