Content marketing courses can help you learn SEO strategies, audience engagement techniques, content creation, and analytics. You can build skills in crafting compelling narratives, optimizing content for search engines, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, HubSpot, and social media management platforms, showing how these resources can enhance your content strategy and track performance.

Skills you'll gain: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Brand Strategy, Campaign Management
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Salesforce, Data Quality, Data Modeling, Data Integration, Business Process Automation, Email Marketing, Data Security, Data Cleansing, Sales Enablement, Sales Pipelines, Data Management, Business Process, User Accounts, Customer Relationship Management (CRM) Software, Sales Development, Stakeholder Engagement, Customer Engagement, Dashboard, Automation, Cloud Computing
Beginner · Specialization · 1 - 3 Months

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Return On Investment, Statistical Analysis, A/B Testing
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Design, Advertising, Graphic and Visual Design Software, Marketing Materials, Graphic Design, Design Elements And Principles, Marketing, Organizational Skills, Project Design, Design Software
Beginner · Guided Project · Less Than 2 Hours
University of Pennsylvania
Skills you'll gain: Demography, Market Trend, Trend Analysis, International Relations, Socioeconomics, Global Marketing, Social Sciences, Systems Thinking, Cultural Diversity, Political Sciences, Financial Systems, Economics, Business Economics, Governance
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Storytelling, Color Theory, Data Sharing, Organizational Skills, Graphic and Visual Design, Graphic Design, Design, Creative Design, Dashboard, User Accounts, Design Elements And Principles, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Peking University
Skills you'll gain: Electrophysiology, Neurology, Anatomy, Cell Biology, Molecular Biology, Physiology, Biology, Laboratory Techniques, Scientific Methods, Research
Intermediate · Course · 1 - 3 Months
University of Virginia
Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Strategic Marketing, Presentations, Consumer Behaviour, Cost Accounting, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Microsoft PowerPoint, Value Propositions, Case Studies, Market Share, B2B Sales
Intermediate · Course · 1 - 4 Weeks
University of Virginia
Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, Content Creation, Social Media Content, Drive Engagement, Social Media Marketing, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Employee Surveys, Data Collection, Business Research, Data Analysis, User Feedback, Market Research, Business Software, Data Presentation
Beginner · Guided Project · Less Than 2 Hours

University of Virginia Darden School Foundation
Skills you'll gain: ChatGPT, Personalized Service, Prompt Engineering, AI Personalization, Customer Engagement, Generative AI, Customer Service, Self Service Technologies, Customer experience improvement, Customer Support, Performance Analysis, Performance Improvement
Beginner · Course · 1 - 4 Weeks